{"id":116666,"date":"2022-12-28T17:35:07","date_gmt":"2022-12-28T16:35:07","guid":{"rendered":"https:\/\/www.carpr.de\/?page_id=116666"},"modified":"2023-06-15T21:59:59","modified_gmt":"2023-06-15T19:59:59","slug":"logistik-und-transportbranche","status":"publish","type":"page","link":"https:\/\/www.carpr.de\/logistik-und-transportbranche\/","title":{"rendered":"Logistik und Transportbranche"},"content":{"rendered":"<div id=\"tdi_1\" class=\"tdc-zone\"><div class=\"tdc_zone tdi_2  wpb_row td-pb-row\"  >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2{\r\n                    min-height: 0;\r\n                }\n<\/style><div id=\"tdi_3\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_4  wpb_row td-pb-row tdc-element-style\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4,\r\n                .tdi_4 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_4 > .td-element-style:after{\r\n                    content: '' !important;\r\n                    width: 100% !important;\r\n                    height: 100% !important;\r\n                    position: absolute !important;\r\n                    top: 0 !important;\r\n                    left: 0 !important;\r\n                    z-index: 0 !important;\r\n                    display: block !important;\r\n                    background-color: rgba(0,0,0,0.71) !important;\r\n                }.tdi_4,\r\n\t\t\t\t.tdi_4 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4:before,\r\n\t\t\t\t.tdi_4:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}@media (min-width: 768px) {\r\n\t                .tdi_4 > .td-element-style > .td-element-style-before {\r\n\t                    background-attachment: fixed;\r\n\t                }\r\n\t                .tdc-row[class*='stretch_row'] > .tdi_4.td-pb-row > .td-element-style {\r\n\t                    left: calc((-100vw + 100%)\/2) !important;\r\n\t                    transform: none !important;\r\n\t                }\r\n                }\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_4{\npadding-top:200px !important;\npadding-bottom:110px !important;\nposition:relative;\n}\n\n.tdi_4 .td_block_wrap{ text-align:left }\n\n<\/style>\n<div class=\"tdi_3_rand_style td-element-style\" ><div class=\"td-element-style-before\"><style>\n\/* custom css - generated by TagDiv Composer *\/\n\n.tdi_3_rand_style > .td-element-style-before {\ncontent:'' !important;\nwidth:100% !important;\nheight:100% !important;\nposition:absolute !important;\ntop:0 !important;\nleft:0 !important;\ndisplay:block !important;\nz-index:0 !important;\nbackground-image:url(\"https:\/\/www.carpr.de\/wp-content\/uploads\/2022\/12\/pr-fuer-logistik-und-transport-min.jpg\") !important;\nbackground-position:center center !important;\nbackground-size:cover !important;\n}\n<\/style><\/div><\/div><div class=\"vc_column tdi_6  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_6{\r\n                    vertical-align: baseline;\r\n                }.tdi_6 > .wpb_wrapper,\r\n\t\t\t\t.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><\/div><\/div><div class=\"vc_column tdi_8  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_8{\r\n                    vertical-align: baseline;\r\n                }.tdi_8 > .wpb_wrapper,\r\n\t\t\t\t.tdi_8 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_8 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_8 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_8 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_column_title tdi_9 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_9\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_9{\nmargin-bottom:0px !important;\npadding-bottom:0px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdm_block_column_title{\r\n                  margin-bottom: 0;\r\n                  display: inline-block;\r\n                  width: 100%;\r\n                }\n<\/style><div class=\"td-block-row\"><div class=\"td-block-span12 tdm-col\">\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_10 .tdm-title{\r\n\t\t\t\t\tcolor: #ffffff;\r\n\t\t\t\t}\n<\/style><div class=\"tds-title tds-title1 td-fix-index tdi_10 \"><h1 class=\"tdm-title tdm-title-md\">PR Agentur Logistik<\/h1><\/div><\/div><\/div><\/div><div class=\"tdm_block td_block_wrap tdm_block_column_title tdi_11 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_11\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_11{\nmargin-top:0px !important;\npadding-top:0px !important;\n}\n\n<\/style><div class=\"td-block-row\"><div class=\"td-block-span12 tdm-col\">\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_12 .tdm-title{\r\n\t\t\t\t\tcolor: #ffffff;\r\n\t\t\t\t}.tdi_12 .tdm-title{\r\n\t\t\t\t\tfont-size:65px !important;line-height:1 !important;font-weight:600 !important;\r\n\t\t\t\t}\n<\/style><div class=\"tds-title tds-title1 td-fix-index tdi_12 \"><h2 class=\"tdm-title tdm-title-md\">Logistik und Transportbranche <\/h2><\/div><\/div><\/div><\/div><div class=\"tdm_block td_block_wrap tdm_block_column_title tdi_13 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_13\" ><div class=\"td-block-row\"><div class=\"td-block-span12 tdm-col\">\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_14 .tdm-title{\r\n\t\t\t\t\tcolor: #ffffff;\r\n\t\t\t\t}\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_14 .tdm-title{\r\n\t\t\t\t\tfont-size:35px !important;line-height:1 !important;\r\n\t\t\t\t}\n}\n<\/style><div class=\"tds-title tds-title1 td-fix-index tdi_14 \"><h3 class=\"tdm-title tdm-title-md\"><a id=\"#Was_versteht_man_unter_Logistik_Transport_und_Spedition\"><\/a>Was versteht man unter Logistik, Transport und Spedition?<\/h3><\/div><\/div><\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_15  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_15\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.vc_column_text > .td-element-style{\r\n\t\t\t\t\tz-index: -1;\r\n\t\t\t\t}.tdi_15{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><p>Die Begriffe Logistik, Transport und Spedition greifen ineinander und sind dennoch klar voneinander zu unterscheiden. Unter Logistik versteht man die Planung, Koordination, Steuerung, Durchf\u00fchrung und Kontrolle der Bewegungen von Informationen und G\u00fctern, der Transport ist somit gewisserma\u00dfen ein Teilbereich der Logistik und die Spedition ein auf die Logistik spezialisiertes Unternehmen. Die genannten Branchen beziehungsweise Bereiche haben sehr gute und vielseitige M\u00f6glichkeiten, in Print- und Online-Fachmedien auf sich aufmerksam zu machen und sich auf diese Weise in den Fokus des Interesses potentieller Kunden zu r\u00fccken.<\/p>\n<\/div><\/div><div class=\"tdm_block td_block_wrap tdm_block_button tdi_16 tdm-block-button-inline tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_16\"     >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_16{\nmargin-top:10px !important;\npadding-left:15px !important;\n}\n\n\/* phone *\/\n@media (max-width: 767px)\n{\n.tdi_16{\npadding-left:0px !important;\n}\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdm_block.tdm_block_button{\r\n                  margin-bottom: 0;\r\n                }.tdm_block.tdm_block_button .tds-button{\r\n                  line-height: 0;\r\n                }.tdm_block.tdm_block_button.tdm-block-button-inline{\r\n                  display: inline-block;\r\n                }.tdm_block.tdm_block_button.tdm-block-button-full,\r\n                .tdm_block.tdm_block_button.tdm-block-button-full .tdm-btn{\r\n                  display: block;\r\n                }\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_17:after{\r\n\t\t\t\t\tbackground-color: rgba(214,214,214,0.62);\r\n\t\t\t\t}body .tdi_17 .tdm-btn-text,\r\n\t\t\t\tbody .tdi_17 i{\r\n\t\t\t\t\tcolor: #d6d6d6;\r\n\t\t\t\t}.tdi_17 svg{\r\n\t\t\t\t    fill: #d6d6d6;\r\n\t\t\t\t}.tdi_17 svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}body .tdi_17:hover .tdm-btn-text,\r\n\t\t\t\tbody .tdi_17:hover i{\r\n\t\t\t\t\tcolor: #d6d6d6;\r\n\t\t\t\t\r\n\t\t\t\t\t-webkit-text-fill-color: unset;\r\n\t\t\t\t\tbackground: transparent;\r\n\t\t\t\t\ttransition: none;\r\n\t\t\t\t}body .tdi_17:hover svg{\r\n\t\t\t\t    fill: #d6d6d6;\r\n\t\t\t\t}body .tdi_17:hover svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}body .tdi_17:before{\r\n\t\t\t\t\tborder-color: #d6d6d6;\r\n\t\t\t\t}body .tdi_17:hover:before{\r\n\t\t\t\t\tborder-color: #d6d6d6;\r\n\t\t\t\t}.tdi_17:before{\r\n\t\t\t\t\tborder-width: 2px;\r\n\t\t\t\t\r\n\t\t\t\t\tborder-style: solid;\r\n\t\t\t\t}.tdi_17,\r\n\t\t\t\t.tdi_17:before,\r\n\t\t\t\t.tdi_17:after{\r\n\t\t\t\t\tborder-radius: 50px;\r\n\t\t\t\t}\n<\/style><div class=\"tds-button td-fix-index\"><a href=\"#Warum-ist-PR-in-der-Logistik-so-wichtig\"  title=\"Mehr Informationen\" class=\"tds-button2 tdm-btn tdm-btn-lg tdi_17 \" ><span class=\"tdm-btn-text\">Mehr Informationen<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_18\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_19  wpb_row td-pb-row tdc-element-style\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_19,\r\n                .tdi_19 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_19,\r\n\t\t\t\t.tdi_19 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_19 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_19:before,\r\n\t\t\t\t.tdi_19:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_19{\npadding-top:35px !important;\npadding-bottom:35px !important;\nposition:relative;\n}\n\n.tdi_19 .td_block_wrap{ text-align:left }\n\n<\/style>\n<div class=\"tdi_18_rand_style td-element-style\" ><style>\n\/* custom css - generated by TagDiv Composer *\/\n\n.tdi_18_rand_style{\nbackground-color:#44546a !important;\n}\n <\/style><\/div><div class=\"vc_column tdi_21  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_21{\r\n                    vertical-align: baseline;\r\n                }.tdi_21 > .wpb_wrapper,\r\n\t\t\t\t.tdi_21 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_21 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_21 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_21 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"vc_row_inner tdi_23  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_23{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_23,\r\n\t\t\t\t.tdi_23 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_23 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_25  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_25{\r\n                    vertical-align: baseline;\r\n                }.tdi_25 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_25 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_25 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_icon tdi_26 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_26\"   >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdm_block_icon.tdm_block{\r\n                  margin-bottom: 0;\r\n                }.tds-icon{\r\n                  position: relative;\r\n                }.tds-icon:after{\r\n                  content: '';\r\n                  width: 100%;\r\n                  height: 100%;\r\n                  left: 0;\r\n                  top: 0;\r\n                  position: absolute;\r\n                  z-index: -1;\r\n                  opacity: 0;\r\n                  -webkit-transition: opacity 0.3s ease;\r\n                  transition: opacity 0.3s ease;\r\n                }.tds-icon svg{\r\n                  display: block;\r\n                }.tdi_26 i{\r\n\t\t\t\t    font-size: 40px;\r\n\t\t\t\t    text-align: center;\r\n\t\t\t\t\r\n\t\t\t\t    width: 72px;\r\n\t\t\t\t    height: 72px;\r\n\t\t\t\t    line-height: 72px;\r\n\t\t\t\t}.tdi_26 i,\r\n\t\t\t\t.tdi_26 .tds-icon-svg-wrap{\r\n\t\t\t\t    position: relative;\r\n\t\t\t\t    top: 0px;\r\n\t\t\t\t}\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_27{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t\r\n\t\t\t\t\tbackground-color: #dd2380;\r\n\t\t\t\t}.tdi_27:before{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t\r\n\t\t\t\t\tcolor: #ffffff;\r\n\t\t\t\t}.tdi_27 svg{\r\n\t\t\t\t    fill: #ffffff;\r\n\t\t\t\t}.tdi_27 svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}.tdi_27,\r\n\t\t\t\t.tdi_27:after{\r\n\t\t\t\t    border-radius: 50px;\r\n\t\t\t\t}.tdi_26:hover .tdi_27,\r\n\t\t\t\t.tdi_26:hover .tdi_27:after{\r\n\t\t\t\t    border-radius: 50px;\r\n\t\t\t\t}\n\n\/* landscape *\/\n@media (min-width: 1019px) and (max-width: 1140px){\n\n}\n\n\/* portrait *\/\n@media (min-width: 768px) and (max-width: 1018px){\n\n}\n\n\/* phone *\/\n@media (max-width: 767px){\n\n}\n<\/style><i class=\"tds-icon td-icon-quote-square tdi_27 td-fix-index \"><\/i><\/div><div class=\"tdm_block td_block_wrap tdm_block_column_title tdi_28 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_28\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_28{\nmargin-top:-35px !important;\npadding-left:35px !important;\n}\n\n<\/style><div class=\"td-block-row\"><div class=\"td-block-span12 tdm-col\">\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_29 .tdm-title{\r\n\t\t\t\t\tcolor: #ffffff;\r\n\t\t\t\t}\n<\/style><div class=\"tds-title tds-title1 td-fix-index tdi_29 \"><h2 class=\"tdm-title tdm-title-md\"><a id=\"Warum-ist-PR-in-der-Logistik-so-wichtig\"><\/a>Warum ist PR in der Logistik so wichtig?<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_column_inner tdi_31  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_31{\r\n                    vertical-align: baseline;\r\n                }.tdi_31 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_31 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_31 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><\/div><\/div><\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_32  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_32\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_32{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }.tdi_32 h1,\r\n\t\t\t\t.tdi_32 h2,\r\n\t\t\t\t.tdi_32 h3,\r\n\t\t\t\t.tdi_32 h4,\r\n\t\t\t\t.tdi_32 h5,\r\n\t\t\t\t.tdi_32 h6{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><p>PR ist insbesondere auf dem Gebiet der <a title=\"Logistik\" href=\"https:\/\/www.carpr.de\/presseverteiler-logistik\/\" rel=\"nofollow noreferrer\" data-wpel-link=\"internal\">Logistik<\/a> von besonderer Bedeutung. Kaum eine Branche sieht sich seit Jahren derartig vielen Ver\u00e4nderungen ausgesetzt wie die Logistikbranche. Zu den wichtigsten Gr\u00fcnden hierf\u00fcr z\u00e4hlen die Komplexit\u00e4t von Lieferketten sowie Lieferprozessen sowie das gro\u00dfe Thema der Nachhaltigkeit. Um diese Prozesse transparent zu kommunizieren, bedarf es einer professionellen PR, insbesondere, weil der Wettbewerb im Logistikbereich ein hart umk\u00e4mpfter ist. Um sich hier langfristig zu behaupten, bedarf es einer ausgefeilten Kommunikation sowohl mit den Bestandskunden als auch mit Interessenten und avisierten Neukunden. Konnten Logistikunternehmen in der Vergangenheit oftmals auf ihre langj\u00e4hrigen Kundenbeziehungen bauen, so verst\u00e4rken mittlerweile zahlreiche internationale Unternehmen den Konkurrenzdruck sp\u00fcrbar. Um sich weiterhin durchsetzen, ist es unverzichtbar, das von Logistikunternehmen oftmals vernachl\u00e4ssigte Instrument der <a title=\"Public Relations\" href=\"https:\/\/www.carpr.de\/online-public-relations\/\" rel=\"nofollow noreferrer\" data-wpel-link=\"internal\">Public Relations<\/a> zu nutzen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_33\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_34  wpb_row td-pb-row tdc-element-style\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_34,\r\n                .tdi_34 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_34,\r\n\t\t\t\t.tdi_34 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_34 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_34:before,\r\n\t\t\t\t.tdi_34:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_34{\npadding-top:35px !important;\nposition:relative;\n}\n\n.tdi_34 .td_block_wrap{ text-align:left }\n\n<\/style>\n<div class=\"tdi_33_rand_style td-element-style\" ><style>\n\/* custom css - generated by TagDiv Composer *\/\n\n.tdi_33_rand_style{\nbackground-color:#f3f5f4 !important;\n}\n <\/style><\/div><div class=\"vc_column tdi_36  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_36{\r\n                    vertical-align: baseline;\r\n                }.tdi_36 > .wpb_wrapper,\r\n\t\t\t\t.tdi_36 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_36 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_36 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_36 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_37  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_37\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_37,\r\n                .tdi_37 p{\r\n\t\t\t        font-size:18px !important;\r\n\t\t        }.tdi_37{\r\n\t\t\t        color: var(--blck-custom-color-1);\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><p>CarPR ist auf Online-PR rund um die Themen Stra\u00dfenverkehr, Logistik und Mobilit\u00e4t spezialisiert und arbeitet auf diesem Gebiet seit vielen Jahren sehr erfolgreich. Wir erarbeiten mit Ihnen, dem Unternehmen aus Logistik, Transport und Spedition, eine individuelle Marketing-Strategie, die Sie voranbringt.<\/p>\n<p>Dank unser vielf\u00e4ltigen Erfahrungen in diesem speziellen Bereich k\u00f6nnen Sie sich schon bald \u00fcber eine bessere Positionierung Ihrer Webseite sowie damit verbundene interessante neue Kontakte freuen. Starten Sie noch heute und heben Sie sich mit einer professionellen Kommunikation von Ihren Mitbewerbern ab.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_38\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_39  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_39,\r\n                .tdi_39 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_39,\r\n\t\t\t\t.tdi_39 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_39 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_39:before,\r\n\t\t\t\t.tdi_39:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_39{\npadding-top:35px !important;\npadding-bottom:- !important;\n}\n\n.tdi_39 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column tdi_41  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_41{\r\n                    vertical-align: baseline;\r\n                }.tdi_41 > .wpb_wrapper,\r\n\t\t\t\t.tdi_41 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_41 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_41 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_41 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"vc_row_inner tdi_43  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_43{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_43,\r\n\t\t\t\t.tdi_43 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_43 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_45  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_45{\r\n                    vertical-align: baseline;\r\n                }.tdi_45 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_45 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_45 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_inline_text tdi_46 tdm-inline-block td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_46\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdm_block.tdm_block_inline_text{\r\n                  margin-bottom: 0;\r\n                  vertical-align: top;\r\n                }.tdm_block.tdm_block_inline_text .tdm-descr{\r\n                  margin-bottom: 0;\r\n                  -webkit-transform: translateZ(0);\r\n                  transform: translateZ(0);\r\n                }.tdc-row-content-vert-center .tdm-inline-text-yes{\r\n                  vertical-align: middle;\r\n                }.tdc-row-content-vert-bottom .tdm-inline-text-yes{\r\n                  vertical-align: bottom;\r\n                }.tdi_46{\r\n                    text-align: left !important;\r\n                }\n<\/style><p class=\"tdm-descr\">Public Relations Logistik und Transport<\/p><\/div><div class=\"tdm_block td_block_wrap tdm_block_column_title tdi_47 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_47\" ><div class=\"td-block-row\"><div class=\"td-block-span12 tdm-col\">\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_48 .tdm-title{\r\n\t\t\t\t\tbackground-color: #44546a;\r\n\t\t\t\t\t-webkit-background-clip: text;\r\n\t\t\t\t\t-webkit-text-fill-color: transparent;\r\n\t\t\t\t}html[class*='ie'] .tdi_48 .tdm-title{\r\n\t\t\t\t    background: none;\r\n\t\t\t\t\tcolor: #44546a;\r\n\t\t\t\t}.tdi_48 .tdm-title{\r\n\t\t\t\t\tfont-size:65px !important;line-height:1 !important;font-weight:400 !important;\r\n\t\t\t\t}\n<\/style><div class=\"tds-title tds-title1 td-fix-index tdi_48 \"><h2 class=\"tdm-title tdm-title-md\"><a id=\"#Was_ist_Public_Relations\"><\/a>Was ist Public Relations?<\/h2><\/div><\/div><\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_49  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_49\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_49{\nmargin-bottom:0px !important;\npadding-bottom:0px !important;\n}\n\n<\/style><div class=\"td-fix-index\"><p>Als Public Relations wird die Summe aller Aktionen der \u00d6ffentlichkeitsarbeit bezeichnet. Public Relations richten sich an die gesamte \u00d6ffentlichkeit, wie z. B.<\/p>\n<ul>\n<li>Kunden<\/li>\n<li>Investoren<\/li>\n<li>Mitarbeiter<\/li>\n<li>B\u00fcrger<\/li>\n<li>Anteilseigner<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_column_inner tdi_51  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_51{\r\n                    vertical-align: baseline;\r\n                }.tdi_51 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_51 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_51 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_inline_image tdi_52 td-animation-stack tdm-inline-block tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_52\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_52{\nmargin-bottom:0px !important;\npadding-bottom:0px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdm_block.tdm_block_inline_image{\r\n                  position: relative;\r\n                  margin-bottom: 0;\r\n                  line-height: 0;\r\n                  overflow: hidden;\r\n                }.tdm_block.tdm_block_inline_image .tdm-inline-image-wrap{\r\n                  position: relative;\r\n                  display: inline-block;\r\n                }.tdm_block.tdm_block_inline_image .td-image-video-modal{\r\n                  cursor: pointer;\r\n                }.tdm_block.tdm_block_inline_image .tdm-caption{\r\n                  width: 100%;\r\n                  font-family: Verdana, BlinkMacSystemFont, -apple-system, \"Segoe UI\", Roboto, Oxygen, Ubuntu, Cantarell, \"Open Sans\", \"Helvetica Neue\", sans-serif;\r\n                  padding-top: 6px;\r\n                  padding-bottom: 6px;\r\n                  font-size: 12px;\r\n                  font-style: italic;\r\n                  font-weight: normal;\r\n                  line-height: 17px;\r\n                  color: #444;\r\n                }.tdm_block.tdm_block_inline_image.tdm-caption-over-image .tdm-caption{\r\n                  position: absolute;\r\n                  left: 0;\r\n                  bottom: 0;\r\n                  margin-top: 0;\r\n                  padding-left: 10px;\r\n                  padding-right: 10px;\r\n                  width: 100%;\r\n                  background: rgba(0, 0, 0, 0.7);\r\n                  color: #fff;\r\n                }.tdi_52 .tdm-inline-image-wrap:hover:before{\r\n                    opacity: 0;\r\n                }\n<\/style><div class=\"tdm-inline-image-wrap \" ><img loading=\"lazy\" decoding=\"async\" class=\"tdm-image td-fix-index td-lazy-img\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAABCwAAAJEAQMAAADnqyfeAAAAA1BMVEWurq51dlI4AAAAAXRSTlMmkutdmwAAAG9JREFUeNrswYEAAAAAgKD9qRepAgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADg9uCQAAAAAEDQ\/9fOsAAAAAAAAAAAAAAAAAAAAAAAsAox6wABwRHV3QAAAABJRU5ErkJggg==\" data-type=\"image_tag\" data-img-url=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2022\/12\/public-relations-press.jpg\"  title=\"public-relations-press\" width=\"975\" height=\"650\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_53  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_53\" ><div class=\"td-fix-index\"><p>Die wichtigsten Ziele sind der Aufbau von Vertrauen in ein Produkt oder Unternehmen, womit Public Relations ein unmittelbares Instrument zur Imagepflege darstellt. Aus diesem Grund muss \u00d6ffentlichkeitsarbeit vor allem glaubw\u00fcrdig sein. Als Kriterien f\u00fcr den Erfolg der Public Relations gelten unter anderem Verst\u00e4ndlichkeit, ein klar definierter Fokus, eine optimale Planung und allen voran die Kontinuit\u00e4t. Nur kontinuierliche und gleichzeitig glaubw\u00fcrdige \u00d6ffentlichkeitsarbeit f\u00fchrt zu einem messbaren Erfolg, wobei die Attribute \u201ekontinuierlich\u201c und \u201eglaubw\u00fcrdig\u201c gleichwertig zu betrachten sind. Wichtig ist au\u00dferdem die Art der Kommunikation: Sie sollte stets gut verst\u00e4ndlich und nachvollziehbar gestaltet werden.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_54\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_55  wpb_row td-pb-row tdc-element-style\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_55,\r\n                .tdi_55 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_55,\r\n\t\t\t\t.tdi_55 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_55 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_55:before,\r\n\t\t\t\t.tdi_55:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_55{\npadding-top:35px !important;\nposition:relative;\n}\n\n.tdi_55 .td_block_wrap{ text-align:left }\n\n<\/style>\n<div class=\"tdi_54_rand_style td-element-style\" ><style>\n\/* custom css - generated by TagDiv Composer *\/\n\n.tdi_54_rand_style{\nbackground-color:#e8eae9 !important;\n}\n <\/style><\/div><div class=\"vc_column tdi_57  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_57{\r\n                    vertical-align: baseline;\r\n                }.tdi_57 > .wpb_wrapper,\r\n\t\t\t\t.tdi_57 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_57 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_57 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_57 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"vc_row_inner tdi_59  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_59{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_59,\r\n\t\t\t\t.tdi_59 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_59 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_61  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_61{\r\n                    vertical-align: baseline;\r\n                }.tdi_61 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_61 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_61 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_icon tdi_62 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_62\"   >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_62 i{\r\n\t\t\t\t    font-size: 85px;\r\n\t\t\t\t    text-align: center;\r\n\t\t\t\t\r\n\t\t\t\t    width: 0px;\r\n\t\t\t\t    height: 0px;\r\n\t\t\t\t    line-height: 0px;\r\n\t\t\t\t}.tdi_62 i,\r\n\t\t\t\t.tdi_62 .tds-icon-svg-wrap{\r\n\t\t\t\t    position: relative;\r\n\t\t\t\t    top: 0px;\r\n\t\t\t\t}\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_63{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t}.tdi_63:before{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t\r\n\t\t\t\t\tbackground-color: #dd2380;\r\n\t\t\t\t\t-webkit-background-clip: text;\r\n\t\t\t\t\t-webkit-text-fill-color: transparent;\r\n\t\t\t\t}html[class*='ie'] .tdi_63:before{\r\n\t\t\t\t    background: none;\r\n\t\t\t\t\tcolor: #dd2380;\r\n\t\t\t\t}.tdi_63 svg{\r\n\t\t\t\t    fill: #dd2380;\r\n\t\t\t\t}.tdi_63 svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}.tdi_63,\r\n\t\t\t\t.tdi_63:after{\r\n\t\t\t\t    border-radius: 50px;\r\n\t\t\t\t}.tdi_62:hover .tdi_63,\r\n\t\t\t\t.tdi_62:hover .tdi_63:after{\r\n\t\t\t\t    border-radius: 50px;\r\n\t\t\t\t}\n\n\/* landscape *\/\n@media (min-width: 1019px) and (max-width: 1140px){\n\n}\n\n\/* portrait *\/\n@media (min-width: 768px) and (max-width: 1018px){\n\n}\n\n\/* phone *\/\n@media (max-width: 767px){\n\n}\n<\/style><i class=\"tds-icon td-icon-quote-square tdi_63 td-fix-index \"><\/i><\/div><div class=\"tdm_block td_block_wrap tdm_block_column_title tdi_64 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_64\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_64{\nmargin-top:-45px !important;\npadding-left:40px !important;\n}\n\n<\/style><div class=\"td-block-row\"><div class=\"td-block-span12 tdm-col\">\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_65 .tdm-title{\r\n\t\t\t\t\tbackground-color: #44546a;\r\n\t\t\t\t\t-webkit-background-clip: text;\r\n\t\t\t\t\t-webkit-text-fill-color: transparent;\r\n\t\t\t\t}html[class*='ie'] .tdi_65 .tdm-title{\r\n\t\t\t\t    background: none;\r\n\t\t\t\t\tcolor: #44546a;\r\n\t\t\t\t}.tdi_65 .tdm-title{\r\n\t\t\t\t\tfont-size:65px !important;line-height:1.2 !important;font-weight:500 !important;\r\n\t\t\t\t}\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_65 .tdm-title{\r\n\t\t\t\t\tfont-size:45px !important;\r\n\t\t\t\t}\n}\n<\/style><div class=\"tds-title tds-title1 td-fix-index tdi_65 \"><h2 class=\"tdm-title tdm-title-md\"><a id=\"#Was_machen_wir_als_CarPR_fuer_Sie\"><\/a>Was machen wir als CarPR f\u00fcr Sie?<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_column_inner tdi_67  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_67{\r\n                    vertical-align: baseline;\r\n                }.tdi_67 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_67 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_67 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><\/div><\/div><\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_68  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_68\" ><div class=\"td-fix-index\"><p>CarPR ist auf Pressearbeit rund um die Themen Stra\u00dfenverkehr, Mobilit\u00e4t und Transport spezialisiert. Wir bringen Ihr Unternehmen mithilfe klassischer online Pressearbeit messbar nach vorn. Der wichtigste Vorteil klassischer PR-Arbeit besteht sicherlich darin, dass Sie als Unternehmen direkt mit Ihren Kunden in Kontakt treten k\u00f6nnen. <a title=\"Storytelling schreiben lassen\" href=\"https:\/\/www.carpr.de\/storytelling-schreiben-lassen\/\" data-wpel-link=\"internal\">Storytelling<\/a> ist eines der Zauberw\u00f6rter, ebenso wie Pressemitteilungen und Online-Content. Sie erreichen Interessenten und Stammkunden gleicherma\u00dfen \u00fcber das m\u00e4chtige Instrument der Kommunikation. Gleichzeitig wirken sich <a href=\"https:\/\/www.carpr.de\/backlinks-kaufen\/#Dofollow-Link\" data-wpel-link=\"internal\">Follow-Links<\/a> unmittelbar auf das <a href=\"https:\/\/www.carpr.de\/backlinks-kaufen\/#Redaktionelle_Backlinks\" data-wpel-link=\"internal\">Ranking Ihrer Unternehmenswebseite<\/a> aus und erh\u00f6hen dadurch ihren Nutzen zus\u00e4tzlich und eklatant. Futter f\u00fcr die Kommunikation bieten beispielsweise spezielle Ereignisse und Neuerungen im Unternehmensalltag. Auch Produktvorstellungen und Firmenjubil\u00e4en eignen sich hervorragend f\u00fcr die Unternehmenskommunikation.<\/p>\n<p>CarPR kennt die Logistik-Branche wie kein anderer und ist somit in der Lage, Ihren Content \u00fcber auf Auto und Verkehr spezialisierte Fachverteiler zielgerichtet und quasi ohne Streuverluste zu publizieren. Nutzen Sie die Expertise unserer Spezialisten von CarPR und profitieren auch Sie ab sofort von den Vorteilen der Digitalisierung. Wir <a href=\"https:\/\/www.carpr.de\/pressemeldung-schreiben\/\" data-wpel-link=\"internal\">verfassen professionelle Pressemitteilungen<\/a> nach Ihren W\u00fcnschen und verteilen diese nach Ihrer Freigabe an die Fach-Medien, die Sie und Ihr Unternehmen voranbringen. Diese Pressemitteilungen erreichen ihre h\u00f6chste Wirksamkeit kurz nach der Ver\u00f6ffentlichung, k\u00f6nnen aber auch viele Wochen und sogar Monate sp\u00e4ter noch potentielle Interessenten erreichen und somit lange nachwirken.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_69\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_70  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_70,\r\n                .tdi_70 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_70{\r\n\t\t\t\t\tposition: relative;\r\n\t\t\t\t\r\n\t\t\t\t\tposition: relative;\r\n\t\t\t\t}.tdi_70 .tdc-row-divider{\r\n                    overflow: hidden;\r\n                \r\n                    overflow: hidden;\r\n                }.tdi_70 .tdc-row-divider-top .tdm-svg{\r\n\t\t\t\t    transform: translateX(-50%) rotateY(180deg);\r\n\t\t\t\t\r\n\t\t\t\t\tfill: #ffffff;\r\n\t\t\t\t}.tdi_70 .tdc-row-divider-top .tdc-divider-space{\r\n\t\t\t\t\tbackground-color: #ffffff;\r\n\t\t\t\t\r\n\t\t\t\t\ttop: 100%;\r\n\t\t\t\t    height: px;\r\n\t\t\t\t}.tdi_70 .tdc-row-divider-top{\r\n\t\t\t\t    top: px;\r\n\t\t\t\t}.tdi_70 .tdc-row-divider-bottom .tdm-svg{\r\n\t\t\t\t    transform: translateX(-50%) rotateY(180deg);\r\n\t\t\t\t    top: 1px;\r\n\t\t\t\t\r\n\t\t\t\t\tfill: #ffffff;\r\n\t\t\t\t}.tdi_70 .tdc-row-divider-bottom .tdc-divider-space{\r\n\t\t\t\t\tbackground-color: #ffffff;\r\n\t\t\t\t\r\n\t\t\t\t\ttop: 100%;\r\n\t\t\t\t    height: px;\r\n\t\t\t\t}.tdi_70 .tdc-row-divider-bottom{\r\n\t\t\t\t    bottom: px;\r\n\t\t\t\t}.tdi_70,\r\n\t\t\t\t.tdi_70 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_70 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_70:before,\r\n\t\t\t\t.tdi_70:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_70{\npadding-top:50px !important;\npadding-bottom:- !important;\n}\n\n.tdi_70 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"tdc-row-divider\"><div class=\"tdc-divider14 tdc-row-divider-top\"><div class=\"tdc-divider-space\"><\/div><svg class=\"tdm-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2000 400\" preserveAspectRatio=\"none\">\r\n                                        <path class=\"tdm-svg1\" d=\"M0,506V313s243,68,1000,68,1000-68,1000-68V506H0Z\"\/>\r\n                                        <path class=\"tdm-svg2\" d=\"M0,506V273s243,98,1000,98,1000-98,1000-98V506H0Z\"\/>\r\n                                        <path class=\"tdm-svg3\" d=\"M0,506V233S243,361,1000,361,2000,233,2000,233V506H0Z\"\/>\r\n                                        <\/svg><\/div><div class=\"tdc-divider14 tdc-row-divider-bottom\"><div class=\"tdc-divider-space\"><\/div><svg class=\"tdm-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2000 400\" preserveAspectRatio=\"none\">\r\n                                        <path class=\"tdm-svg1\" d=\"M0,506V313s243,68,1000,68,1000-68,1000-68V506H0Z\"\/>\r\n                                        <path class=\"tdm-svg2\" d=\"M0,506V273s243,98,1000,98,1000-98,1000-98V506H0Z\"\/>\r\n                                        <path class=\"tdm-svg3\" d=\"M0,506V233S243,361,1000,361,2000,233,2000,233V506H0Z\"\/>\r\n                                        <\/svg><\/div><\/div><div class=\"vc_column tdi_72  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_72{\r\n                    vertical-align: baseline;\r\n                }.tdi_72 > .wpb_wrapper,\r\n\t\t\t\t.tdi_72 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_72 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_72 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_72 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"vc_row_inner tdi_74  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_74{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_74,\r\n\t\t\t\t.tdi_74 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_74 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_76  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_76{\r\n                    vertical-align: baseline;\r\n                }.tdi_76 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_76 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_76 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_inline_text tdi_77 tdm-inline-block td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_77\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_77{\r\n                    text-align: left !important;\r\n                }\n<\/style><p class=\"tdm-descr\">Marketing Logistik und Transporte mit PR<\/p><\/div><div class=\"tdm_block td_block_wrap tdm_block_column_title tdi_78 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_78\" ><div class=\"td-block-row\"><div class=\"td-block-span12 tdm-col\">\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_79 .tdm-title{\r\n\t\t\t\t\tbackground-color: #44546a;\r\n\t\t\t\t\t-webkit-background-clip: text;\r\n\t\t\t\t\t-webkit-text-fill-color: transparent;\r\n\t\t\t\t}html[class*='ie'] .tdi_79 .tdm-title{\r\n\t\t\t\t    background: none;\r\n\t\t\t\t\tcolor: #44546a;\r\n\t\t\t\t}.tdi_79 .tdm-title{\r\n\t\t\t\t\tfont-size:95px !important;line-height:1.2 !important;font-weight:600 !important;\r\n\t\t\t\t}\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_79 .tdm-title{\r\n\t\t\t\t\tfont-size:45px !important;\r\n\t\t\t\t}\n}\n<\/style><div class=\"tds-title tds-title1 td-fix-index tdi_79 \"><h2 class=\"tdm-title tdm-title-md\"><a id=\"#Marketing_und_Strategie-Aufbau_mit_Pressearbeit\"><\/a>Marketing- und Strategie-Aufbau mit Pressearbeit<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_column_inner tdi_81  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_81{\r\n                    vertical-align: baseline;\r\n                }.tdi_81 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_81 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_81 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_82  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_82\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_82{\npadding-bottom:- !important;\n}\n\n<\/style><div class=\"td-fix-index\"><p>Die Pressearbeit ist der zentrale Punkt im Bereich des Marketing- und Strategie-Aufbaus. Sie wendet sich einerseits direkt an den (potentiellen) Kunden, erreicht diese jedoch au\u00dferdem \u00fcber Journalisten.<\/p>\n<p><strong>Jede Pressearbeit verfolgt letztendlich folgende Ziele:<\/strong><\/p>\n<ul>\n<li>Die Erh\u00f6hung der Reichweite und Sichtbarkeit des Unternehmens sowie seiner Produkte<\/li>\n<li>den Ausbau der Bekanntheit<\/li>\n<li>die Markenpflege<\/li>\n<li>den Imageaufbau<\/li>\n<li>das Erreichen einer hohen Glaubw\u00fcrdigkeit, die im besten Fall eine Experten-Position nach sich zieht<\/li>\n<\/ul>\n<p>CarPR ist auf<a title=\"Online-PR\" href=\"https:\/\/www.carpr.de\/pr-agentur-fuer-logistik\/\" rel=\"nofollow noreferrer\" data-wpel-link=\"internal\"> Online-PR<\/a> rund um die Themen Stra\u00dfenverkehr, Logistik und Mobilit\u00e4t spezialisiert und arbeitet auf diesem Gebiet seit vielen Jahren sehr erfolgreich. Wir erarbeiten mit Ihnen, dem Unternehmen aus Logistik, Transport und Spedition, eine individuelle Marketing-Strategie, die Sie voranbringt. Dank unser vielf\u00e4ltigen Erfahrungen in diesem speziellen Bereich k\u00f6nnen Sie sich schon bald \u00fcber eine bessere Positionierung Ihrer Webseite sowie damit verbundene interessante neue Kontakte freuen. Starten Sie noch heute und heben Sie sich mit einer professionellen Kommunikation von Ihren Mitbewerbern ab.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_83\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_84  wpb_row td-pb-row tdc-element-style\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_84,\r\n                .tdi_84 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_84,\r\n\t\t\t\t.tdi_84 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_84 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_84:before,\r\n\t\t\t\t.tdi_84:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_84{\npadding-top:35px !important;\npadding-bottom:35px !important;\nposition:relative;\n}\n\n.tdi_84 .td_block_wrap{ text-align:left }\n\n<\/style>\n<div class=\"tdi_83_rand_style td-element-style\" ><style>\n\/* custom css - generated by TagDiv Composer *\/\n\n.tdi_83_rand_style{\nbackground-color:#44546a !important;\n}\n <\/style><\/div><div class=\"vc_column tdi_86  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_86{\r\n                    vertical-align: baseline;\r\n                }.tdi_86 > .wpb_wrapper,\r\n\t\t\t\t.tdi_86 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_86 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_86 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_86 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"vc_row_inner tdi_88  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_88{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_88,\r\n\t\t\t\t.tdi_88 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_88 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_88{\nmargin-bottom:0px !important;\npadding-bottom:0px !important;\n}\n\n.tdi_88 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column_inner tdi_90  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_90{\r\n                    vertical-align: baseline;\r\n                }.tdi_90 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_90 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_90 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_icon tdi_91 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_91\"   >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_91 i{\r\n\t\t\t\t    font-size: 40px;\r\n\t\t\t\t    text-align: center;\r\n\t\t\t\t\r\n\t\t\t\t    width: 72px;\r\n\t\t\t\t    height: 72px;\r\n\t\t\t\t    line-height: 72px;\r\n\t\t\t\t}.tdi_91 i,\r\n\t\t\t\t.tdi_91 .tds-icon-svg-wrap{\r\n\t\t\t\t    position: relative;\r\n\t\t\t\t    top: 0px;\r\n\t\t\t\t}\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_92{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t\r\n\t\t\t\t\tbackground-color: #dd2380;\r\n\t\t\t\t}.tdi_92:before{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t\r\n\t\t\t\t\tcolor: #ffffff;\r\n\t\t\t\t}.tdi_92 svg{\r\n\t\t\t\t    fill: #ffffff;\r\n\t\t\t\t}.tdi_92 svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}.tdi_92,\r\n\t\t\t\t.tdi_92:after{\r\n\t\t\t\t    border-radius: 50px;\r\n\t\t\t\t}.tdi_91:hover .tdi_92,\r\n\t\t\t\t.tdi_91:hover .tdi_92:after{\r\n\t\t\t\t    border-radius: 50px;\r\n\t\t\t\t}\n\n\/* landscape *\/\n@media (min-width: 1019px) and (max-width: 1140px){\n\n}\n\n\/* portrait *\/\n@media (min-width: 768px) and (max-width: 1018px){\n\n}\n\n\/* phone *\/\n@media (max-width: 767px){\n\n}\n<\/style><i class=\"tds-icon td-icon-quote-square tdi_92 td-fix-index \"><\/i><\/div><div class=\"tdm_block td_block_wrap tdm_block_column_title tdi_93 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_93\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_93{\nmargin-top:-45px !important;\npadding-left:40px !important;\n}\n\n<\/style><div class=\"td-block-row\"><div class=\"td-block-span12 tdm-col\">\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_94 .tdm-title{\r\n\t\t\t\t\tcolor: #ffffff;\r\n\t\t\t\t}.tdi_94 .tdm-title{\r\n\t\t\t\t\tline-height:1.5 !important;font-weight:100 !important;\r\n\t\t\t\t}\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_94 .tdm-title{\r\n\t\t\t\t\tfont-size:35px !important;line-height:1.2 !important;\r\n\t\t\t\t}\n}\n<\/style><div class=\"tds-title tds-title1 td-fix-index tdi_94 \"><h3 class=\"tdm-title tdm-title-md\"><a id=\"#Was_ist_Marketing\"><\/a>Was ist Marketing?<\/h3><\/div><\/div><\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_95  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_95\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_95{\nmargin-bottom:0px !important;\npadding-bottom:0px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_95{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><p><strong>Marketing l\u00e4sst sich mit verschiedenen Ans\u00e4tzen definieren:<\/strong><\/p>\n<ol>\n<li>Beziehungsorientierte Marketingdefinition: Hierbei liegen die Schwerpunkte der Ma\u00dfnahmen auf dem Erhalt, der St\u00e4rkung, dem Erhalt und dem Aufbau der Kundenbeziehungen.<\/li>\n<li>Integrative Marketingdefinition: Hierbei werden interne und externe Ma\u00dfnahmen des Unternehmens unterschieden. W\u00e4hrend die internen Ma\u00dfnahmen durch die Schaffung entsprechender Strukturen definiert sind, bestehen die externen Aktionen in Ma\u00dfnahmen, die die Nachfrage nach den beworbenen Produkten am Markt erh\u00f6hen sollen.<\/li>\n<\/ol>\n<p>Sinn und Zweck des Marketings ist letztendlich immer die Befriedigung der Bed\u00fcrfnisse der Kunden und Interessenten sowie der dem Unternehmen auf welche Weise auch immer verbundenen Personen. Je besser ein Unternehmen diese Bed\u00fcrfnisse befriedigt, umso st\u00e4rker f\u00e4llt der Nutzen aus, der sich aus den unterschiedlichen Marketing-Aktivit\u00e4ten ergibt.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_column_inner tdi_97  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_97{\r\n                    vertical-align: baseline;\r\n                }.tdi_97 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_97 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_97 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_99 \"  style=\"height: 32px\"><\/div><div class=\"tdm_block td_block_wrap tdm_block_column_title tdi_100 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_100\" ><div class=\"td-block-row\"><div class=\"td-block-span12 tdm-col\">\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_101 .tdm-title{\r\n\t\t\t\t\tcolor: #ffffff;\r\n\t\t\t\t}.tdi_101 .tdm-title{\r\n\t\t\t\t\tfont-weight:100 !important;\r\n\t\t\t\t}\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_101 .tdm-title{\r\n\t\t\t\t\tfont-size:35px !important;line-height:1.2 !important;\r\n\t\t\t\t}\n}\n<\/style><div class=\"tds-title tds-title1 td-fix-index tdi_101 \"><h3 class=\"tdm-title tdm-title-md\"><a id=\"#Was_ist_eine_Marketing-Strategie\"><\/a>Was ist eine Marketing-Strategie?<\/h3><\/div><\/div><\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_102  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_102\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_102{\nmargin-bottom:0px !important;\npadding-bottom:0px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_102{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><p><strong>Klassischerweise nutzt das Marketing eines Unternehmens einen Marketing-Mix. Interessant sind in dieses Zusammenhang die sogenannten 4 Ps:<\/strong><\/p>\n<ol>\n<li>Product \u2013 das erste P steht f\u00fcr die Produktpolitik<\/li>\n<li>Place \u2013 dieses P steht f\u00fcr die Distributionspolitik<\/li>\n<li>Price \u2013 mit diesem P wird die Kontrahierungspolitik bezeichnet<\/li>\n<li>Promotion \u2013 dieses P bezeichnet die Kommunikationspolitik<\/li>\n<\/ol>\n<p>Die oben genannten 4 Ps sind die verschiedenen Standbeine einer Marketing-Strategie. Wichtig ist bei einer funktionierenden Marketing-Strategie ein nahtloses und nicht widerspr\u00fcchliches Ineinandergreifen aller Punkte.<\/p>\n<p>Die Vorteile einer solchen funktionierenden Marketing-Strategie liegen auf der Hand: Das Unternehmen bindet seine Kunden mit glaubw\u00fcrdigen (Kommunikations-) Angeboten und schafft ein einheitliches und schl\u00fcssiges Gesamtkonzept, mit dem es sich intern und extern ein klar von Mitbewerbern abgrenzbares Image verschafft.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_103\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_104  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_104,\r\n                .tdi_104 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_104,\r\n\t\t\t\t.tdi_104 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_104 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_104:before,\r\n\t\t\t\t.tdi_104:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_104{\nmargin-top:50px !important;\npadding-bottom:50px !important;\n}\n\n.tdi_104 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column tdi_106  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_106{\r\n                    vertical-align: baseline;\r\n                }.tdi_106 > .wpb_wrapper,\r\n\t\t\t\t.tdi_106 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_106 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_106 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_106 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_column_title tdi_107 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_107\" ><div class=\"td-block-row\"><div class=\"td-block-span12 tdm-col\">\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_108 .tdm-title{\r\n\t\t\t\t\tbackground-color: #44546a;\r\n\t\t\t\t\t-webkit-background-clip: text;\r\n\t\t\t\t\t-webkit-text-fill-color: transparent;\r\n\t\t\t\t}html[class*='ie'] .tdi_108 .tdm-title{\r\n\t\t\t\t    background: none;\r\n\t\t\t\t\tcolor: #44546a;\r\n\t\t\t\t}.tdi_108 .tdm-title{\r\n\t\t\t\t\tfont-size:35px !important;font-weight:500 !important;\r\n\t\t\t\t}\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_108 .tdm-title{\r\n\t\t\t\t\tline-height:1.2 !important;\r\n\t\t\t\t}\n}\n<\/style><div class=\"tds-title tds-title1 td-fix-index tdi_108 \"><h2 class=\"tdm-title tdm-title-md\"><a id=\"#Vorteile_von_Pressemitteilungen_gegen_ueberb_Anzeigen-Kampagnen\"><\/a>Vorteile von Pressemitteilungen gegen\u00fcber Anzeigen-Kampagnen<\/h2><\/div><\/div><\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_109  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_109\" ><div class=\"td-fix-index\"><p>Sowohl mit Pressemitteilungen als auch mit Anzeigen-Kampagnen l\u00e4sst sich das Unternehmen voranbringen: Die Sichtbarkeit wird in beiden F\u00e4llen signifikant erh\u00f6ht. Entgegen der Pressemitteilungen ist allerdings eine Anzeigen-Kampagne stets auf den kurzfristigen Erfolg ausgerichtet. Auch preislich unterscheiden sich beide Varianten erheblich voneinander: Anzeigen werden oftmals mittels der teuren per-Klick-Rate abgerechnet, womit eine Anzeigen-Kampagne ein jedes Marketing-Budget stark beansprucht.<\/p>\n<p>Die Pressemitteilungen dagegen verfolgen \u2013 Kontinuit\u00e4t vorausgesetzt \u2013 eine sowohl kurz-, mittel- als auch langfristige Steigerung der Bekanntheit des Unternehmens sowie der Relevanz der entsprechenden Webseite. Pressemitteilungen transportieren wichtige Unternehmensnachrichten und generieren somit eine interessierte Leserschaft \u2013 und das dauerhaft. Beispielsweise hat einzige Pressemitteilung eines carPR-Kunden im gesamten Jahr 2022 mehr als 15.000 Klicks generieren k\u00f6nnen \u2013 und das f\u00fcr nur \u20ac 69,00 je Pressemitteilung. Geben Sie Ihre Public Relations Kampagnen in die H\u00e4nde unserer Experten. Mit relevanten Inhalten generieren diese f\u00fcr Ihr Unternehmen Backlinks, erreichen auf Ihre Branche spezialisierte Journalisten und st\u00e4rken innerhalb k\u00fcrzester Zeit Ihre Marktpr\u00e4senz, Wettbewerbsf\u00e4higkeit und Experten-Positionierung.<\/p>\n<p>Auch Sie m\u00f6chten mit CarPR Ihre Kampagne starten? Kontaktieren Sie uns gerne und wir erstellen Ihr ma\u00dfgeschneidertes Angebot.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_110\" class=\"tdc-row\"><div class=\"vc_row tdi_111  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_111,\r\n                .tdi_111 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_111,\r\n\t\t\t\t.tdi_111 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_111 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_111:before,\r\n\t\t\t\t.tdi_111:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_111{\nmargin-bottom:50px !important;\n}\n\n.tdi_111 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column tdi_113  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_113{\r\n                    vertical-align: baseline;\r\n                }.tdi_113 > .wpb_wrapper,\r\n\t\t\t\t.tdi_113 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_113 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_113 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_113 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"vc_row_inner tdi_115  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_115{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_115,\r\n\t\t\t\t.tdi_115 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_115 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_115{\npadding-top:20px !important;\npadding-right:20px !important;\npadding-bottom:20px !important;\npadding-left:20px !important;\nborder-color:var(--amsonia-gray) !important;\nborder-style:solid !important;\nborder-width: 1px 1px 1px 1px !important;\nposition:relative;\n}\n\n.tdi_115 .td_block_wrap{ text-align:left }\n\n<\/style>\n<div class=\"tdi_114_rand_style td-element-style\" ><style>\n\/* custom css - generated by TagDiv Composer *\/\n\n.tdi_114_rand_style{\nbackground-color:rgba(232,234,233,0.85) !important;\n}\n <\/style><\/div><div class=\"vc_column_inner tdi_117  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_117{\r\n                    vertical-align: baseline;\r\n                }.tdi_117 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_117 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_117 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_118  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_118\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_118{\npadding-top:25px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_118 h1,\r\n\t\t\t\t.tdi_118 h2,\r\n\t\t\t\t.tdi_118 h3,\r\n\t\t\t\t.tdi_118 h4,\r\n\t\t\t\t.tdi_118 h5,\r\n\t\t\t\t.tdi_118 h6{\r\n\t\t\t        color: #44546a;\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><h2>Logistik-PR Agentur auf h\u00f6chstem Niveau &#8211; Gemeinsam zur nachhaltigen Wirkung<\/h2>\n<p><strong>Als f\u00fchrende PR-Agentur f\u00fcr Logistik<\/strong> entwickeln wir kreative Kommunikationskonzepte und liefern relevanten Content f\u00fcr Public Relations und Pressearbeit in der Logistikbranche. 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