{"id":75234,"date":"2020-10-01T23:17:00","date_gmt":"2020-10-01T21:17:00","guid":{"rendered":"https:\/\/www.carpr.de\/?page_id=75234"},"modified":"2023-12-03T13:49:46","modified_gmt":"2023-12-03T12:49:46","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/www.carpr.de\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"<div id=\"tdi_1\" class=\"tdc-zone\"><div class=\"tdc_zone tdi_2  wpb_row td-pb-row\"  >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2{\r\n                    min-height: 0;\r\n                }\n<\/style><div id=\"tdi_3\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_4  wpb_row td-pb-row tdc-element-style\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4,\r\n                .tdi_4 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_4 > .td-element-style:after{\r\n                    content: '' !important;\r\n                    width: 100% !important;\r\n                    height: 100% !important;\r\n                    position: absolute !important;\r\n                    top: 0 !important;\r\n                    left: 0 !important;\r\n                    z-index: 0 !important;\r\n                    display: block !important;\r\n                    background-color: rgba(0,0,0,0.76) !important;\r\n                }.tdi_4,\r\n\t\t\t\t.tdi_4 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4:before,\r\n\t\t\t\t.tdi_4:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}@media (min-width: 768px) {\r\n\t                .tdi_4 > .td-element-style > .td-element-style-before {\r\n\t                    background-attachment: fixed;\r\n\t                }\r\n\t                .tdc-row[class*='stretch_row'] > .tdi_4.td-pb-row > .td-element-style {\r\n\t                    left: calc((-100vw + 100%)\/2) !important;\r\n\t                    transform: none !important;\r\n\t                }\r\n                }\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_4{\npadding-top:200px !important;\npadding-bottom:- !important;\nposition:relative;\n}\n\n.tdi_4 .td_block_wrap{ text-align:left }\n\n<\/style>\n<div class=\"tdi_3_rand_style td-element-style\" ><div class=\"td-element-style-before\"><style>\n\/* custom css - generated by TagDiv Composer *\/\n\n.tdi_3_rand_style > .td-element-style-before {\ncontent:'' !important;\nwidth:100% !important;\nheight:100% !important;\nposition:absolute !important;\ntop:0 !important;\nleft:0 !important;\ndisplay:block !important;\nz-index:0 !important;\nbackground-image:url(\"https:\/\/www.carpr.de\/wp-content\/uploads\/2022\/11\/pexels-fauxels-3184357-1-scaled.jpg\") !important;\nbackground-position:center center !important;\nbackground-size:cover !important;\n}\n<\/style><\/div><\/div><div class=\"vc_column tdi_6  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_6{\r\n                    vertical-align: baseline;\r\n                }.tdi_6 > .wpb_wrapper,\r\n\t\t\t\t.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"vc_row_inner tdi_8  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_8{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_8,\r\n\t\t\t\t.tdi_8 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_8 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_8{\nmargin-bottom:0px !important;\npadding-top:75px !important;\npadding-bottom:50px !important;\n}\n\n.tdi_8 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column_inner tdi_10  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_10{\r\n                    vertical-align: baseline;\r\n                }.tdi_10 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_10 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_10 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><\/div><\/div><\/div><div class=\"vc_column_inner tdi_12  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_12{\r\n                    vertical-align: baseline;\r\n                }.tdi_12 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_12 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_12 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_inline_text tdi_13 tdm-inline-block td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_13\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdm_block.tdm_block_inline_text{\r\n                  margin-bottom: 0;\r\n                  vertical-align: top;\r\n                }.tdm_block.tdm_block_inline_text .tdm-descr{\r\n                  margin-bottom: 0;\r\n                  -webkit-transform: translateZ(0);\r\n                  transform: translateZ(0);\r\n                }.tdc-row-content-vert-center .tdm-inline-text-yes{\r\n                  vertical-align: middle;\r\n                }.tdc-row-content-vert-bottom .tdm-inline-text-yes{\r\n                  vertical-align: bottom;\r\n                }.tdi_13{\r\n                    text-align: left !important;\r\n                }.tdi_13 .tdm-descr{\r\n\t\t\t\t\tfont-size:14px !important;\r\n\t\t\t\t}\n<\/style><p class=\"tdm-descr\">Content Marketing Definition - Ziele und Strategien<\/p><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_14  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_14\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_14{\npadding-bottom:- !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.vc_column_text > .td-element-style{\r\n\t\t\t\t\tz-index: -1;\r\n\t\t\t\t}.tdi_14,\r\n                .tdi_14 p{\r\n\t\t\t        font-size:18px !important;\r\n\t\t        }.tdi_14 h1{\r\n\t\t\t        font-size:65px !important;line-height:1.2 !important;font-weight:500 !important;\r\n\t\t        }.tdi_14{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }.tdi_14 h1,\r\n\t\t\t\t.tdi_14 h2,\r\n\t\t\t\t.tdi_14 h3,\r\n\t\t\t\t.tdi_14 h4,\r\n\t\t\t\t.tdi_14 h5,\r\n\t\t\t\t.tdi_14 h6{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }\n\n\/* portrait *\/\n@media (min-width: 768px) and (max-width: 1018px){\n.tdi_14 h1{\r\n\t\t\t        font-size:45px !important;\r\n\t\t        }\n}\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_14 h1{\r\n\t\t\t        font-size:35px !important;\r\n\t\t        }\n}\n<\/style><div class=\"td-fix-index\"><h1><a id=\"Geschichte-von-Content-Marketing\"><\/a>Content Marketing<\/h1>\n<p>Meisterhaftes Content Marketing: Die 50-fache Power f\u00fcr Ihr Business: Content Marketing ist ein strategisches Marketinginstrument, bei dem der Schwerpunkt darauf liegt, wertvolle und relevante Inhalte zu erstellen und zu verbreiten, um ein klar definiertes Publikum auf sich aufmerksam zu machen und zu binden. Die Definition von &#8220;Content&#8221; umfasst die Gesamtheit aller hochwertigen Inhalte auf Webseiten. Es ist wichtig zu betonen, dass Content nicht nur Texte umfasst, sondern auch Fotos, Grafiken und Videos.<\/p>\n<\/div><\/div><div class=\"tdm_block td_block_wrap tdm_block_button tdi_15 tdm-block-button-inline tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_15\"     >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdm_block.tdm_block_button{\r\n                  margin-bottom: 0;\r\n                }.tdm_block.tdm_block_button .tds-button{\r\n                  line-height: 0;\r\n                }.tdm_block.tdm_block_button.tdm-block-button-inline{\r\n                  display: inline-block;\r\n                }.tdm_block.tdm_block_button.tdm-block-button-full,\r\n                .tdm_block.tdm_block_button.tdm-block-button-full .tdm-btn{\r\n                  display: block;\r\n                }\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_16{\r\n\t\t\t\t\tbackground: -webkit-linear-gradient(200deg,#39e5d4,#22a3d6);background: linear-gradient(200deg,#39e5d4,#22a3d6);\r\n\t\t\t\t}body .tdi_16:before{\r\n\t\t\t\t\tbackground-color: #444444;\r\n\t\t\t\t}.tdi_16 .tdm-btn-text,\r\n\t\t\t\t.tdi_16 i{\r\n\t\t\t\t\tcolor: #ffffff;\r\n\t\t\t\t}.tdi_16 svg{\r\n\t\t\t\t    fill: #ffffff;\r\n\t\t\t\t}.tdi_16 svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}body .tdi_16:hover .tdm-btn-text,\r\n\t\t\t\tbody .tdi_16:hover i{\r\n\t\t\t\t\tcolor: #ffffff;\r\n\t\t\t\t\r\n\t\t\t\t\t-webkit-text-fill-color: unset;\r\n\t\t\t\t\tbackground: transparent;\r\n\t\t\t\t\ttransition: none;\r\n\t\t\t\t}body .tdi_16:hover svg{\r\n\t\t\t\t    fill: #ffffff;\r\n\t\t\t\t}body .tdi_16:hover svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}.tdi_16,\r\n\t\t\t\t.tdi_16:before{\r\n\t\t\t\t\tborder-radius: 100px;\r\n\t\t\t\t}\n<\/style><div class=\"tds-button td-fix-index\"><a \r\n                href=\"https:\/\/www.carpr.de\/anmeldung\/\" \r\n                 title=\"Content verbreiten\"\r\n                class=\"tds-button1 tdm-btn tdm-btn-lg tdi_16 \" ><span class=\"tdm-btn-text\">Content verbreiten<\/span><\/a><\/div><\/div><div class=\"tdm_block td_block_wrap tdm_block_button tdi_17 tdm-block-button-inline tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_17\"     >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_17{\nmargin-left:15px !important;\n}\n\n\/* phone *\/\n@media (max-width: 767px)\n{\n.tdi_17{\nmargin-top:10px !important;\nmargin-left:0px !important;\n}\n}\n\n\/* portrait *\/\n@media (min-width: 768px) and (max-width: 1018px)\n{\n.tdi_17{\nmargin-top:10px !important;\nmargin-left:0px !important;\n}\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_18:after{\r\n\t\t\t\t\tbackground-color: rgba(214,214,214,0.63);\r\n\t\t\t\t}body .tdi_18 .tdm-btn-text,\r\n\t\t\t\tbody .tdi_18 i{\r\n\t\t\t\t\tcolor: #d6d6d6;\r\n\t\t\t\t}.tdi_18 svg{\r\n\t\t\t\t    fill: #d6d6d6;\r\n\t\t\t\t}.tdi_18 svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}body .tdi_18:hover .tdm-btn-text,\r\n\t\t\t\tbody .tdi_18:hover i{\r\n\t\t\t\t\tcolor: #d6d6d6;\r\n\t\t\t\t\r\n\t\t\t\t\t-webkit-text-fill-color: unset;\r\n\t\t\t\t\tbackground: transparent;\r\n\t\t\t\t\ttransition: none;\r\n\t\t\t\t}body .tdi_18:hover svg{\r\n\t\t\t\t    fill: #d6d6d6;\r\n\t\t\t\t}body .tdi_18:hover svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}body .tdi_18:before{\r\n\t\t\t\t\tborder-color: #d6d6d6;\r\n\t\t\t\t}body .tdi_18:hover:before{\r\n\t\t\t\t\tborder-color: #d6d6d6;\r\n\t\t\t\t}.tdi_18:before{\r\n\t\t\t\t\tborder-width: 2px;\r\n\t\t\t\t\r\n\t\t\t\t\tborder-style: solid;\r\n\t\t\t\t}.tdi_18,\r\n\t\t\t\t.tdi_18:before,\r\n\t\t\t\t.tdi_18:after{\r\n\t\t\t\t\tborder-radius: 50px;\r\n\t\t\t\t}\n<\/style><div class=\"tds-button td-fix-index\"><a href=\"#was-ist-content\"  title=\"Mehr Information\" class=\"tds-button2 tdm-btn tdm-btn-lg tdi_18 \" ><span class=\"tdm-btn-text\">Mehr Information<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"tdm_block td_block_wrap tdm_block_icon tdi_19 tdm-content-horiz-center td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_19\"   >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_19{\nmargin-bottom:- !important;\npadding-bottom:- !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdm_block_icon.tdm_block{\r\n                  margin-bottom: 0;\r\n                }.tds-icon{\r\n                  position: relative;\r\n                }.tds-icon:after{\r\n                  content: '';\r\n                  width: 100%;\r\n                  height: 100%;\r\n                  left: 0;\r\n                  top: 0;\r\n                  position: absolute;\r\n                  z-index: -1;\r\n                  opacity: 0;\r\n                  -webkit-transition: opacity 0.3s ease;\r\n                  transition: opacity 0.3s ease;\r\n                }.tds-icon svg{\r\n                  display: block;\r\n                }.tdi_19 i{\r\n\t\t\t\t    font-size: 50px;\r\n\t\t\t\t    text-align: center;\r\n\t\t\t\t\r\n\t\t\t\t    width: 80px;\r\n\t\t\t\t    height: 80px;\r\n\t\t\t\t    line-height: 80px;\r\n\t\t\t\t}.tdi_19 i,\r\n\t\t\t\t.tdi_19 .tds-icon-svg-wrap{\r\n\t\t\t\t    position: relative;\r\n\t\t\t\t    top: 0px;\r\n\t\t\t\t}.tdi_19 .tds-icon-svg-wrap{\r\n\t\t\t\t    margin: 0 auto;\r\n\t\t\t\t}\n<\/style><a href=\"#was-ist-content\" aria-label=\"icon\">\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_20{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t}.tdi_20:before{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t\r\n\t\t\t\t\tcolor: #ffffff;\r\n\t\t\t\t}.tdi_20 svg{\r\n\t\t\t\t    fill: #ffffff;\r\n\t\t\t\t}.tdi_20 svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}body .tdi_19:hover .tdi_20:before{\r\n\t\t\t\t\t-webkit-text-fill-color: unset;\r\n\t\t\t\t\tbackground: transparent;\r\n\t\t\t\t\ttransition: none;\r\n\t\t\t\t}body .tdi_19:hover .tdi_20 svg{\r\n\t\t\t\t    fill: @text_hover_color;\r\n\t\t\t\t}body .tdi_19:hover .tdi_20 svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}.tdi_19:hover .tdi_20:before{\r\n\t\t\t\t    color: eyJ0eXBlIjoiZ3JhZGllbnQiLCJjb2xvcjEiOiIjZGQyMzgwIiwiY29sb3IyIjoiI2RkMjM4MCIsIm1peGVkQ29sb3JzIjpbXSwiZGVncmVlIjoiLTkwIiwiY3NzIjoiYmFja2dyb3VuZC1jb2xvcjogI2RkMjM4MDsiLCJjc3NQYXJhbXMiOiIwZGVnLCNkZDIzODAsI2RkMjM4MCJ9;\r\n\t\t\t\t}.tdi_19:hover .tdi_20 svg{\r\n\t\t\t\t    fill: eyJ0eXBlIjoiZ3JhZGllbnQiLCJjb2xvcjEiOiIjZGQyMzgwIiwiY29sb3IyIjoiI2RkMjM4MCIsIm1peGVkQ29sb3JzIjpbXSwiZGVncmVlIjoiLTkwIiwiY3NzIjoiYmFja2dyb3VuZC1jb2xvcjogI2RkMjM4MDsiLCJjc3NQYXJhbXMiOiIwZGVnLCNkZDIzODAsI2RkMjM4MCJ9;\r\n\t\t\t\t}.tdi_19:hover .tdi_20 svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}\n\n\/* landscape *\/\n@media (min-width: 1019px) and (max-width: 1140px){\n\n}\n\n\/* portrait *\/\n@media (min-width: 768px) and (max-width: 1018px){\n\n}\n\n\/* phone *\/\n@media (max-width: 767px){\n\n}\n<\/style><i class=\"tds-icon tdc-font-tdmp tdc-font-tdmp-arrow-small-down tdi_20 td-fix-index \"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_21\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_22  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_22,\r\n                .tdi_22 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_22,\r\n\t\t\t\t.tdi_22 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_22 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_22:before,\r\n\t\t\t\t.tdi_22:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_22{\nmargin-top:50px !important;\n}\n\n.tdi_22 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column tdi_24  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_24{\r\n                    vertical-align: baseline;\r\n                }.tdi_24 > .wpb_wrapper,\r\n\t\t\t\t.tdi_24 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_24 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_24 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_24 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_25  tagdiv-type td-pb-border-top td_block_template_8\"  data-td-block-uid=\"tdi_25\" >\n<style>\n.td_block_template_8.widget > ul > li {\r\n                margin-left: 0 !important;\r\n            }\r\n            .td_block_template_8 .td-block-title {\r\n                font-size: 20px;\r\n                font-weight: 800;\r\n                margin-top: 0;\r\n                margin-bottom: 18px;\r\n                line-height: 29px;\r\n                position: relative;\r\n                overflow: hidden;\r\n                text-align: left;\r\n            }\r\n            .td_block_template_8 .td-block-title > * {\r\n                position: relative;\r\n                padding-right: 20px;\r\n                color: var(--td_text_header_color, #000);\r\n            }\r\n            .td_block_template_8 .td-block-title > *:before,\r\n            .td_block_template_8 .td-block-title > *:after {\r\n                content: '';\r\n                display: block;\r\n                height: 4px;\r\n                position: absolute;\r\n                top: 50%;\r\n                margin-top: -2px;\r\n                width: 2000px;\r\n                background-color: #f5f5f5;\r\n            }\r\n            .td_block_template_8 .td-block-title > *:before {\r\n                left: 100%;\r\n            }\r\n            .td_block_template_8 .td-block-title > *:after {\r\n                right: 100%;\r\n            }\r\n            @media (max-width: 767px) {\r\n                .td_block_template_8 .td-related-title a {\r\n                    font-size: 15px;\r\n                }\r\n            }\r\n            .td_block_template_8 .td-related-title a:before {\r\n                display: none;\r\n            }\r\n            .td_block_template_8 .td-related-title a:first-child:after {\r\n                display: none;\r\n            }\r\n            .td_block_template_8 .td-related-title a:last-child:after {\r\n                left: 100%;\r\n                right: auto;\r\n            }\r\n            .td_block_template_8 .td-related-title .td-cur-simple-item {\r\n                color: var(--td_theme_color, #4db2ec);\r\n            }\r\n            \r\n\r\n            \r\n            .tdi_25 .td-block-title > *:before,\r\n            .tdi_25 .td-block-title > *:after {\r\n                background-color: #dd2380 !important;\r\n            }\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_25{\npadding-top:10px !important;\npadding-right:20px !important;\npadding-bottom:0px !important;\npadding-left:20px !important;\nborder-style:dotted !important;\nborder-color:#888888 !important;\nborder-width: 0px 0px 0px 0px !important;\n}\n\n<\/style><div class=\"td-block-title-wrap\"><h4 class=\"td-block-title\"><span>Inhalt:<\/span><\/h4><\/div><div class=\"td-fix-index\"><ol>\n<li><a href=\"#was-ist-content\">Was ist Content?<\/a><\/li>\n<li><a href=\"#was-ist-content-marketing\">Was ist Content-Marketing?<\/a><\/li>\n<li><a href=\"#Content-Marketing-in-drei-minuten-erklaert\">Content Marketing in 3 Minuten erkl\u00e4rt (Erkl\u00e4rvideo)<\/a><\/li>\n<li><a href=\"#geschichte-entstehung-content-marketing\">Geschichte und Entstehung von Content-Marketing<\/a><\/li>\n<li><a href=\"#Content-Arten-und-die-Wege-Content-zu-schaffen\">Content-Arten und die Wege, Content zu schaffen<\/a>\n<ol>\n<li><a href=\"#Content-Arten-und-Unterschiede\">Content-Arten und Unterschiede<\/a><\/li>\n<li><a href=\"#Haeufigsten-genutzten-Content-Instrumente\">H\u00e4ufigsten genutzten Content-Instrumente<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"#Unterschied-Marketing-und-Strategie\">Was ist Marketing und Strategie?<\/a>\n<ol>\n<li><a href=\"#Was_ist_Marketing\">Was ist Marketing?<\/a><\/li>\n<li><a href=\"#Was_ist_eine_Marketing-Strategie\">Was ist eine Marketing-Strategie?<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"#Unterschied-Content-Strategie-und-Content-Marketing\">Unterschied Content-Strategie und Content-Marketing<\/a><\/li>\n<li><a href=\"#Ziele-von-Content-Marketing\">Ziele von Content-Marketing<\/a>\n<ol>\n<li><a href=\"#Kurzfristige-Content-Marketing-Ziele\">Kurzfristige Content-Marketing-Ziele<\/a><\/li>\n<li><a href=\"#Langfistige-Content-Marketing-Ziele\">Langfistige Content-Marketing-Ziele<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"#SEO-Content-Strategie\">SEO Content Strategie<\/a><\/li>\n<li><a href=\"#Dauerhafte-Link-Building-durch-Content-Marketing\">Dauerhafter Linkaufbau mit Content-Inhalten<\/a><\/li>\n<li><a href=\"#Content-Marketing-mit-redaktionellen-Inhalt\">Content-Marketing mit redaktionellen Inhalt<\/a><\/li>\n<li><a href=\"#Neukundengewinnung-mit-guten-Content-Inhalten\">Neukundengewinnung mit guten Content-Inhalten<\/a><\/li>\n<li><a href=\"#Google-Tipps-zu-erstellen-von-Erstklassigen-Website-Content-in-nur-drei-Schritten\">Google-Tipps zu erstellen von Erstklassigen Website-Content in nur drei Schritten<\/a><\/li>\n<li><a href=\"#Content-Marketing-mit-CarPR\">Content-Marketing und Public Relations (PR) mit CarPR<\/a><\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_26\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_27  wpb_row td-pb-row tdc-element-style\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_27,\r\n                .tdi_27 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_27,\r\n\t\t\t\t.tdi_27 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_27 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_27:before,\r\n\t\t\t\t.tdi_27:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_27{\nposition:relative;\n}\n\n.tdi_27 .td_block_wrap{ text-align:left }\n\n<\/style>\n<div class=\"tdi_26_rand_style td-element-style\" ><style>\n\/* custom css - generated by TagDiv Composer *\/\n\n.tdi_26_rand_style{\nbackground-color:#f3f5f4 !important;\n}\n <\/style><\/div><div class=\"vc_column tdi_29  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_29{\r\n                    vertical-align: baseline;\r\n                }.tdi_29 > .wpb_wrapper,\r\n\t\t\t\t.tdi_29 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_29 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_29 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_29 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_30  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_30\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_30{\npadding-top:25px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_30 h1,\r\n\t\t\t\t.tdi_30 h2,\r\n\t\t\t\t.tdi_30 h3,\r\n\t\t\t\t.tdi_30 h4,\r\n\t\t\t\t.tdi_30 h5,\r\n\t\t\t\t.tdi_30 h6{\r\n\t\t\t        color: var(--blck-custom-color-1);\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><h2>Die Bedeutung von Qualit\u00e4ts-Content im Content-Marketing<\/h2>\n<p>Qualit\u00e4ts-Content: Das Herzst\u00fcck des erfolgreichen Content-Marketings. Der Begriff &#8220;<strong>Content<\/strong>&#8221; umfasst s\u00e4mtliche hochwertigen Inhalte auf Webseiten. Dies schlie\u00dft nicht nur Texte ein, sondern erstreckt sich auch auf Fotos, Grafiken und Videos. Die Qualit\u00e4t des auf einer Webseite pr\u00e4sentierten Contents bildet das Fundament f\u00fcr eine erfolgreiche <a title=\"Content-Marketing-Strategie: Werbung Extraklasse f\u00fcr Content Marketing Autohaus in der Automobilbranche!  Die Automobilbranche ist gepr\u00e4gt von st\u00e4ndigem Wandel und wachsendem Wettbewerb. \" href=\"https:\/\/www.carpr.de\/content-marketing-autohaus\/\" data-wpel-link=\"internal\">Content-Marketing-Strategie<\/a>. Die Beurteilung von Inhalten erfolgt zwar oft subjektiv, da sie im Auge des Betrachters liegt, dennoch ist es essenziell, dass der Content einen direkten oder indirekten Bezug zum beworbenen Thema aufweist. Dies schafft die erforderliche Relevanz f\u00fcr Suchmaschinen und steigert die Effektivit\u00e4t Ihrer Bem\u00fchungen im Content-Marketing.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_31\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_32  wpb_row td-pb-row tdc-element-style\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_32,\r\n                .tdi_32 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_32,\r\n\t\t\t\t.tdi_32 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_32 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_32:before,\r\n\t\t\t\t.tdi_32:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_32{\nposition:relative;\n}\n\n.tdi_32 .td_block_wrap{ text-align:left }\n\n<\/style>\n<div class=\"tdi_31_rand_style td-element-style\" ><style>\n\/* custom css - generated by TagDiv Composer *\/\n\n.tdi_31_rand_style{\nbackground-color:#44546a !important;\n}\n <\/style><\/div><div class=\"vc_column tdi_34  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_34{\r\n                    vertical-align: baseline;\r\n                }.tdi_34 > .wpb_wrapper,\r\n\t\t\t\t.tdi_34 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_34 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_34 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_34 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_icon tdi_35 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_35\"   >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_35{\npadding-top:20px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_35 i{\r\n\t\t\t\t    font-size: 40px;\r\n\t\t\t\t    text-align: center;\r\n\t\t\t\t\r\n\t\t\t\t    width: 72px;\r\n\t\t\t\t    height: 72px;\r\n\t\t\t\t    line-height: 72px;\r\n\t\t\t\t}.tdi_35 i,\r\n\t\t\t\t.tdi_35 .tds-icon-svg-wrap{\r\n\t\t\t\t    position: relative;\r\n\t\t\t\t    top: 0px;\r\n\t\t\t\t}\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_36{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t\r\n\t\t\t\t\tbackground-color: #dd2380;\r\n\t\t\t\t}.tdi_36:before{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t\r\n\t\t\t\t\tcolor: #ffffff;\r\n\t\t\t\t}.tdi_36 svg{\r\n\t\t\t\t    fill: #ffffff;\r\n\t\t\t\t}.tdi_36 svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}.tdi_36,\r\n\t\t\t\t.tdi_36:after{\r\n\t\t\t\t    border-radius: 50px;\r\n\t\t\t\t}.tdi_35:hover .tdi_36,\r\n\t\t\t\t.tdi_35:hover .tdi_36:after{\r\n\t\t\t\t    border-radius: 50px;\r\n\t\t\t\t}\n\n\/* landscape *\/\n@media (min-width: 1019px) and (max-width: 1140px){\n\n}\n\n\/* portrait *\/\n@media (min-width: 768px) and (max-width: 1018px){\n\n}\n\n\/* phone *\/\n@media (max-width: 767px){\n\n}\n<\/style><i class=\"tds-icon td-icon-quote-square tdi_36 td-fix-index \"><\/i><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_37  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_37\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_37{\nmargin-top:-35px !important;\npadding-bottom:10px !important;\npadding-left:35px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_37{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }.tdi_37 h1,\r\n\t\t\t\t.tdi_37 h2,\r\n\t\t\t\t.tdi_37 h3,\r\n\t\t\t\t.tdi_37 h4,\r\n\t\t\t\t.tdi_37 h5,\r\n\t\t\t\t.tdi_37 h6{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><h2>Content-Marketing-Definition<\/h2>\n<p><a id=\"was-ist-content-marketing\"><\/a>Kernkonzept Content: Eine kraftvolle Definition f\u00fcr Ihr Marketing. Content-Marketing ist eine Marketing-Technik, die mit informierenden, beratenden und unterhaltenden Inhalten die Zielgruppe ansprechen soll, um sie vom eigenen Unternehmen und seinem Leistungsangebot oder einer eigenen Marke zu \u00fcberzeugen und sie als Kunden zu gewinnen oder zu halten. Die strategische Planung der Inhalts-Erstellung bezeichnet man als Content-Strategie. Die Verantwortung daf\u00fcr liegt oft im Marketing, bei gr\u00f6\u00dferen Unternehmungen unter der Leitung eines Chief Content Officers. Auszug und Quelle: <a title=\"Wikipedia - Content-Marketing Definition\" href=\"https:\/\/de.wikipedia.org\/wiki\/Content-Marketing\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-wpel-link=\"external\">Wikipedia<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_38\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_39  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_39,\r\n                .tdi_39 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_39,\r\n\t\t\t\t.tdi_39 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_39 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_39:before,\r\n\t\t\t\t.tdi_39:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_39{\nmargin-top:35px !important;\n}\n\n.tdi_39 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column tdi_41  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_41{\r\n                    vertical-align: baseline;\r\n                }.tdi_41 > .wpb_wrapper,\r\n\t\t\t\t.tdi_41 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_41 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_41 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_41 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"td_block_wrap td_block_title tdi_42 td-pb-border-top td_block_template_12 td-fix-index\"  data-td-block-uid=\"tdi_42\" >\n<style>\n.td_block_template_12.widget > ul > li{\r\n                margin-left: 0 !important;\r\n            }.global-block-template-12 .td-comments-title span{\r\n                margin-left: 0 !important;\r\n                font-size: 20px;\r\n            }.td_block_template_12 .td-related-title a{\r\n                margin-right: 20px;\r\n                font-size: 20px;\r\n            }.td_block_template_12 .td-related-title .td-cur-simple-item{\r\n                color: var(--td_theme_color, #4db2ec);\r\n            }.td_block_template_12 .td-related-title > a.td-related-lef{\r\n                margin-left: 0 !important;\r\n            }.td_block_template_12 .td-block-title{\r\n                display: flex;\r\n                align-items: center;\r\n                font-size: 26px;\r\n                font-weight: 800;\r\n                margin-top: 0;\r\n                margin-bottom: 26px;\r\n                line-height: 26px;\r\n                padding: 0;\r\n                letter-spacing: -0.6px;\r\n                text-align: left;\r\n            }.td_block_template_12 .td-block-title > *{\r\n                color: var(--td_text_header_color, #000);\r\n            }.td_block_template_12 .td-subcat-filter{\r\n                line-height: 1;\r\n                display: table;\r\n            }.td_block_template_12 .td-subcat-dropdown .td-subcat-more{\r\n                margin-bottom: 8px !important;\r\n                margin-top: 7px;\r\n            }.td_block_template_12 .td-pulldown-category{\r\n                display: flex;\r\n                align-items: center;\r\n                font-family: var(--td_default_google_font_2, 'Roboto', sans-serif);\r\n                font-size: 14px;\r\n                line-height: 26px;\r\n                color: #444;\r\n                font-weight: 500;\r\n                position: absolute;\r\n                right: 0;\r\n                bottom: -2px;\r\n                top: 0;\r\n                margin: auto 0;\r\n            }.td_block_template_12 .td-pulldown-category span{\r\n                -webkit-transition: transform 0.5s ease;\r\n                transition: transform 0.5s ease;\r\n            }.td_block_template_12 .td-pulldown-category i{\r\n                font-size: 10px;\r\n                margin-left: 10px;\r\n            }.td_block_template_12 .td-pulldown-category:hover{\r\n                opacity: 0.9;\r\n            }.td_block_template_12 .td-pulldown-category:hover span{\r\n                transform: translate3d(-6px, 0, 0);\r\n                -webkit-transform: translate3d(-6px, 0, 0);\r\n            }.tdi_42 .td-block-title > *{\r\n                color: #44546a !important;\r\n            }@media (max-width: 767px) {\r\n                .global-block-template-12 .td-comments-title span {\r\n                    font-size: 15px;\r\n                }\r\n            }@media (max-width: 767px) {\r\n                .td_block_template_12 .td-related-title a {\r\n                    font-size: 15px;\r\n                }\r\n            }@media (max-width: 1018px) {\r\n                .td_block_template_12 .td-block-title {\r\n                    font-size: 22px;\r\n                    margin-bottom: 20px;\r\n                }\r\n            }@media (max-width: 767px) {\r\n                .td_block_template_12 .td-pulldown-category span {\r\n                    display: none;\r\n                }\r\n            }@media (min-width: 768px) and (max-width: 1018px) {\r\n                .td-pb-span4 .td_block_template_12 .td-pulldown-category span {\r\n                    display: none;\r\n                }\r\n            }\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_42{\nmargin-bottom:0px !important;\npadding-top:35px !important;\npadding-bottom:0px !important;\n}\n\n\/* phone *\/\n@media (max-width: 767px)\n{\n.tdi_42{\npadding-top:35px !important;\n}\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_42 .td-block-title a,\r\n\t\t\t\tbody .tdi_42 .td-block-title span{\r\n\t\t\t\t\tfont-size:30px !important;\r\n\t\t\t\t}body .tdi_42 .td-block-title{\r\n\t\t\t\t\ttext-align: center;\r\n\t\t\t\t}body .tdi_42.td_block_template_4 .td-block-title > *:before,\r\n\t\t\t\tbody .tdi_42.td_block_template_17 .td-block-title:after,\r\n\t\t\t\tbody .tdi_42.td_block_template_13 .td-block-subtitle,\r\n\t\t\t\tbody .tdi_42.td_block_template_9 .td-block-title:after{\r\n\t\t\t\t    right: 0;\r\n\t\t\t\t    left: 0;\r\n\t\t\t\t}body .tdi_42.td_block_template_5 .td-block-title > *{\r\n\t\t\t\t    border-width: 0 0 0 4px;\r\n\t\t\t\t}body .tdi_42.td_block_template_8 .td-block-title > *{\r\n\t\t\t\t\tpadding-left: 20px;\r\n\t\t\t\t\tpadding-right: 20px;\r\n\t\t\t\t}body .tdi_42.td_block_template_12 .td-block-title{\r\n\t\t\t\t\tjustify-content: center;\r\n\t\t\t\t}\n<\/style><div class=\"td-block-title-wrap\"><h2 class=\"td-block-title\"><span>Content-Marketing in 3 Minuten erkl\u00e4rt<\/span><\/h2><\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_43  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_43\" ><div class=\"td-fix-index\"><p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/4ZXhAe7bBHc\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a id=\"Content-Marketing-in-drei-minuten-erklaert\"><\/a>Einen herzlichen Dank, an das Team von You-Know.de \u2013 die uns das YouTube-Video zur Darstellung zu Verf\u00fcgung gestellt hat.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_44\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_45  wpb_row td-pb-row tdc-element-style\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_45,\r\n                .tdi_45 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_45,\r\n\t\t\t\t.tdi_45 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_45 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_45:before,\r\n\t\t\t\t.tdi_45:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_45{\nposition:relative;\n}\n\n.tdi_45 .td_block_wrap{ text-align:left }\n\n<\/style>\n<div class=\"tdi_44_rand_style td-element-style\" ><div class=\"td-element-style-before\"><style>\n\/* custom css - generated by TagDiv Composer *\/\n\n.tdi_44_rand_style > .td-element-style-before {\ncontent:'' !important;\nwidth:100% !important;\nheight:100% !important;\nposition:absolute !important;\ntop:0 !important;\nleft:0 !important;\ndisplay:block !important;\nz-index:0 !important;\nbackground-image:url(\"https:\/\/www.carpr.de\/wp-content\/uploads\/2022\/11\/201805116d60a00e-940c-e191-7229-8b0ba4312178.png\") !important;\nbackground-repeat: no-repeat !important;\nbackground-size:contain !important;\nbackground-position:right bottom !important;\n}\n<\/style><\/div><style>\n\/* custom css - generated by TagDiv Composer *\/\n\n.tdi_44_rand_style{\nbackground-color:#d6d6d6 !important;\n}\n <\/style><\/div><div class=\"vc_column tdi_47  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_47{\r\n                    vertical-align: baseline;\r\n                }.tdi_47 > .wpb_wrapper,\r\n\t\t\t\t.tdi_47 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_47 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_47 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_47 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_48  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_48\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_48{\npadding-top:25px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_48 h2{\r\n\t\t\t        font-size:30px !important;font-weight:300 !important;\r\n\t\t        }.tdi_48{\r\n\t\t\t        color: #44546a;\r\n\t\t        }.tdi_48 h1,\r\n\t\t\t\t.tdi_48 h2,\r\n\t\t\t\t.tdi_48 h3,\r\n\t\t\t\t.tdi_48 h4,\r\n\t\t\t\t.tdi_48 h5,\r\n\t\t\t\t.tdi_48 h6{\r\n\t\t\t        color: #dd2380;\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><h2>Geschichte und Entstehung von Content-Marketing<\/h2>\n<p><a id=\"geschichte-entstehung-content-marketing\"><\/a>Der Aufstieg des Inhalts: Geschichte und Entstehung des Content-Marketing-Ph\u00e4nomens. Das Content-Marketing blickt auf eine \u00fcber 100-j\u00e4hrige Geschichte zur\u00fcck Historisch betrachtet, nutzte das Bielefelder Unternehmen \u201eDr. Oetker\u201c im Jahr 1891 wohl zum ersten Mal das Instrument des Content-Marketings, als es seine Backpulver-T\u00fctchen mit Rezepten bedruckte. Schon 1911 folgte ein Kochbuch, das bis heute untrennbar mit dem Namen des Unternehmens verbunden ist. Seitdem haben sich die M\u00f6glichkeiten eines erfolgreichen Content-Marketings kontinuierlich weiterentwickelt und erheblich erweitert. Pressemitteilungen, die sich an die Print-Medien richten, bestimmten viele Jahre die Informationspolitik der Unternehmen und sind auch heute noch f\u00fcr die Pressearbeit relevant. Der Begriff \u201e<a title=\"Presseverteiler\" href=\"https:\/\/www.carpr.de\/presseverteiler\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-wpel-link=\"internal\">Presseverteiler<\/a>\u201c wurde in dieser Zeit gepr\u00e4gt. Erst Anfang der 2000-er Jahre begann der Siegeszug des Online-Marketings, beginnend 2004 mit Microsoft, der in jenem Jahr den ersten Unternehmensblog \u00fcberhaupt startete. Kurze Zeit sp\u00e4ter begann der Siegeszug der Online-Presseportale und Presseverteiler. Online-Pressemitteilungen unterscheiden sich in Form und Aufbau erheblich von Pressemitteilungen f\u00fcr Print-Medien, die sich ausschlie\u00dflich an Redakteure und Journalisten richten.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_49\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_50  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_50,\r\n                .tdi_50 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_50,\r\n\t\t\t\t.tdi_50 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_50 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_50:before,\r\n\t\t\t\t.tdi_50:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_50{\nmargin-top:35px !important;\n}\n\n.tdi_50 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column tdi_52  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_52{\r\n                    vertical-align: baseline;\r\n                }.tdi_52 > .wpb_wrapper,\r\n\t\t\t\t.tdi_52 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_52 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_52 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_52 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"vc_row_inner tdi_54  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_54{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_54,\r\n\t\t\t\t.tdi_54 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_54 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_56  wpb_column vc_column_container tdc-inner-column td-pb-span7\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_56{\r\n                    vertical-align: baseline;\r\n                }.tdi_56 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_56 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_56 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_icon tdi_57 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_57\"   >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_57 i{\r\n\t\t\t\t    font-size: 100px;\r\n\t\t\t\t    text-align: center;\r\n\t\t\t\t\r\n\t\t\t\t    width: 100px;\r\n\t\t\t\t    height: 100px;\r\n\t\t\t\t    line-height: 100px;\r\n\t\t\t\t}.tdi_57 i,\r\n\t\t\t\t.tdi_57 .tds-icon-svg-wrap{\r\n\t\t\t\t    position: relative;\r\n\t\t\t\t    top: 0px;\r\n\t\t\t\t}\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_58{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t}.tdi_58:before{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t\r\n\t\t\t\t\tbackground-color: #dd2380;\r\n\t\t\t\t\t-webkit-background-clip: text;\r\n\t\t\t\t\t-webkit-text-fill-color: transparent;\r\n\t\t\t\t}html[class*='ie'] .tdi_58:before{\r\n\t\t\t\t    background: none;\r\n\t\t\t\t\tcolor: #dd2380;\r\n\t\t\t\t}.tdi_58 svg{\r\n\t\t\t\t    fill: #dd2380;\r\n\t\t\t\t}.tdi_58 svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}\n\n\/* landscape *\/\n@media (min-width: 1019px) and (max-width: 1140px){\n\n}\n\n\/* portrait *\/\n@media (min-width: 768px) and (max-width: 1018px){\n\n}\n\n\/* phone *\/\n@media (max-width: 767px){\n\n}\n<\/style><i class=\"tds-icon tdc-font-oi tdc-font-oi-double-quote-serif-right tdi_58 td-fix-index \"><\/i><\/div><div class=\"tdm_block td_block_wrap tdm_block_column_title tdi_59 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_59\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_59{\nmargin-top:-35px !important;\npadding-left:35px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdm_block_column_title{\r\n                  margin-bottom: 0;\r\n                  display: inline-block;\r\n                  width: 100%;\r\n                }\n<\/style><div class=\"td-block-row\"><div class=\"td-block-span12 tdm-col\">\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_60 .tdm-title{\r\n\t\t\t\t\tbackground-color: #44546a;\r\n\t\t\t\t\t-webkit-background-clip: text;\r\n\t\t\t\t\t-webkit-text-fill-color: transparent;\r\n\t\t\t\t}html[class*='ie'] .tdi_60 .tdm-title{\r\n\t\t\t\t    background: none;\r\n\t\t\t\t\tcolor: #44546a;\r\n\t\t\t\t}.tdi_60 .tdm-title{\r\n\t\t\t\t\tfont-size:65px !important;line-height:1 !important;font-weight:600 !important;\r\n\t\t\t\t}\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_60 .tdm-title{\r\n\t\t\t\t\tfont-size:45px !important;font-weight:500 !important;\r\n\t\t\t\t}\n}\n<\/style><div class=\"tds-title tds-title1 td-fix-index tdi_60 \"><h2 class=\"tdm-title tdm-title-md\">Content-Arten und die Wege passende Inhalte zu schaffen<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_column_inner tdi_62  wpb_column vc_column_container tdc-inner-column td-pb-span5\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_62{\r\n                    vertical-align: baseline;\r\n                }.tdi_62 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_62 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_62 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_63\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_64  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_64,\r\n                .tdi_64 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_64,\r\n\t\t\t\t.tdi_64 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_64 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_64:before,\r\n\t\t\t\t.tdi_64:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_64{\nmargin-top:35px !important;\n}\n\n.tdi_64 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column tdi_66  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_66{\r\n                    vertical-align: baseline;\r\n                }.tdi_66 > .wpb_wrapper,\r\n\t\t\t\t.tdi_66 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_66 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_66 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_66 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_67  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_67\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_67{\nmargin-top:- !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_67 h1,\r\n\t\t\t\t.tdi_67 h2,\r\n\t\t\t\t.tdi_67 h3,\r\n\t\t\t\t.tdi_67 h4,\r\n\t\t\t\t.tdi_67 h5,\r\n\t\t\t\t.tdi_67 h6{\r\n\t\t\t        color: #44546a;\r\n\t\t        }\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_67 h2{\r\n\t\t\t        line-height:1 !important;\r\n\t\t        }\n}\n<\/style><div class=\"td-fix-index\"><p><a id=\"Content-Arten-und-die-Wege-Content-zu-schaffen\"><\/a>Schon beim Aufbau einer Webseite sollte ein besonderes Augenmerk auf den Navigationscontent gelegt werden. Eine einheitliche Gestaltung schafft in Zusammenarbeit mit einem logischen Aufbau den so wichtigen ersten Eindruck und kann \u2013 gut umgesetzt \u2013 den Content-Umfang einer Webseite, der kontinuierlich vorangetrieben wird, von Anfang an wirkungsvoll unterst\u00fctzen. Extern sind der Kommunikationscontent, der redaktionelle Content sowie der der Image-Content wichtige Instrumente, um die Reichweite des Internet-Auftritts und damit des Unternehmens zu erh\u00f6hen.<\/p>\n<p>In diesen Bereich fallen beispielsweise Online-Pressemitteilungen, Newsletter sowie Firmenprofile, die Pr\u00e4sentation von Ansprechpartnern und die Unternehmensgeschichte. Der Fokus des juristischen Contents liegt dagegen unter anderem auf einem korrekten Impressum sowie Quellenangaben und sollte sehr sorgf\u00e4ltig gepflegt werden.<\/p>\n<\/div><\/div><div class=\"vc_row_inner tdi_69  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_69{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_69,\r\n\t\t\t\t.tdi_69 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_69 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_71  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_71{\r\n                    vertical-align: baseline;\r\n                }.tdi_71 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_71 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_71 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_72  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_72\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_72{\npadding-top:20px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_72 h1,\r\n\t\t\t\t.tdi_72 h2,\r\n\t\t\t\t.tdi_72 h3,\r\n\t\t\t\t.tdi_72 h4,\r\n\t\t\t\t.tdi_72 h5,\r\n\t\t\t\t.tdi_72 h6{\r\n\t\t\t        color: #44546a;\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><h3><a id=\"Content-Arten-und-Unterschiede\"><\/a>Die unterschiedlichen Content-Arten lassen sich sehr detailliert unterscheiden.<\/h3>\n<ul>\n<li>Navigationscontent<\/li>\n<li>Service-Content<\/li>\n<li>redaktionellem Content<\/li>\n<li>Engaging Content<\/li>\n<li>Kommunikationscontent<\/li>\n<li>Image-Content<\/li>\n<li>Social-Media-Content<\/li>\n<li>Video-Content<\/li>\n<li>Seo-Content<\/li>\n<li>Verkaufs-Content<\/li>\n<li>User-generated-Content<\/li>\n<li>Juristischem Content<\/li>\n<li>Funktionalem Content<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_column_inner tdi_74  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_74{\r\n                    vertical-align: baseline;\r\n                }.tdi_74 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_74 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_74 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_75  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_75\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_75{\npadding-top:20px !important;\npadding-right:20px !important;\npadding-bottom:20px !important;\npadding-left:20px !important;\nposition:relative;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_75 h1,\r\n\t\t\t\t.tdi_75 h2,\r\n\t\t\t\t.tdi_75 h3,\r\n\t\t\t\t.tdi_75 h4,\r\n\t\t\t\t.tdi_75 h5,\r\n\t\t\t\t.tdi_75 h6{\r\n\t\t\t        color: #44546a;\r\n\t\t        }\n<\/style>\n<div class=\"tdi_75_rand_style td-element-style\"><style>\n.tdi_75_rand_style{\nbackground-color:#f3f5f4 !important;\n}\n <\/style><\/div><div class=\"td-fix-index\"><h3><a id=\"Haeufigsten-genutzten-Content-Instrumente\"><\/a>Die h\u00e4ufigsten genutzten Content-Instrumente von Unternehmen<\/h3>\n<ul>\n<li>Unternehmens-\/Markenwebseite<\/li>\n<li>Sozial-Medien-Kanal (z. B. <em>Facebook, Twitter<\/em>)<\/li>\n<li>Online-Newsletter<\/li>\n<li>Artikel auf eigener Webseite<\/li>\n<li>Videoinhalte (z. B. <em>Youtube<\/em>)<\/li>\n<li>Mobile-Applikationen (<em>Apps<\/em>)<\/li>\n<li>Infografiken<\/li>\n<li>Gruppen (<em>Xing, LinkedIn<\/em>)<\/li>\n<li><em>themenspezifisch<\/em> <em>Microsites<\/em><\/li>\n<li>Blogs<\/li>\n<li>Artikel auf anderen Webseiten<\/li>\n<li>Digitale Magazine<\/li>\n<li>Case Studien \/Fallstudien<\/li>\n<li>Webinare \/ Webcats<\/li>\n<li>Whitepapers<\/li>\n<li>Online-Pr\u00e4sentastionen<\/li>\n<li>Audioinhalten (<em>Podcasts<\/em>)<\/li>\n<li>Virtuelle Konferenzen<\/li>\n<li>Online-Spiele und spielerisch Inhalte (<em>Gamification<\/em>)<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_76\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_77  wpb_row td-pb-row tdc-element-style\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_77,\r\n                .tdi_77 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_77,\r\n\t\t\t\t.tdi_77 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_77 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_77:before,\r\n\t\t\t\t.tdi_77:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_77{\npadding-top:25px !important;\nposition:relative;\n}\n\n.tdi_77 .td_block_wrap{ text-align:left }\n\n<\/style>\n<div class=\"tdi_76_rand_style td-element-style\" ><style>\n\/* custom css - generated by TagDiv Composer *\/\n\n.tdi_76_rand_style{\nbackground-color:#44546a !important;\n}\n <\/style><\/div><div class=\"vc_column tdi_79  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_79{\r\n                    vertical-align: baseline;\r\n                }.tdi_79 > .wpb_wrapper,\r\n\t\t\t\t.tdi_79 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_79 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_79 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_79 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_icon tdi_80 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_80\"   >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_80{\npadding-top:20px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_80 i{\r\n\t\t\t\t    font-size: 40px;\r\n\t\t\t\t    text-align: center;\r\n\t\t\t\t\r\n\t\t\t\t    width: 72px;\r\n\t\t\t\t    height: 72px;\r\n\t\t\t\t    line-height: 72px;\r\n\t\t\t\t}.tdi_80 i,\r\n\t\t\t\t.tdi_80 .tds-icon-svg-wrap{\r\n\t\t\t\t    position: relative;\r\n\t\t\t\t    top: 0px;\r\n\t\t\t\t}\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_81{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t\r\n\t\t\t\t\tbackground-color: #dd2380;\r\n\t\t\t\t}.tdi_81:before{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t\r\n\t\t\t\t\tcolor: #ffffff;\r\n\t\t\t\t}.tdi_81 svg{\r\n\t\t\t\t    fill: #ffffff;\r\n\t\t\t\t}.tdi_81 svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}.tdi_81,\r\n\t\t\t\t.tdi_81:after{\r\n\t\t\t\t    border-radius: 50px;\r\n\t\t\t\t}.tdi_80:hover .tdi_81,\r\n\t\t\t\t.tdi_80:hover .tdi_81:after{\r\n\t\t\t\t    border-radius: 50px;\r\n\t\t\t\t}\n\n\/* landscape *\/\n@media (min-width: 1019px) and (max-width: 1140px){\n\n}\n\n\/* portrait *\/\n@media (min-width: 768px) and (max-width: 1018px){\n\n}\n\n\/* phone *\/\n@media (max-width: 767px){\n\n}\n<\/style><i class=\"tds-icon td-icon-quote-square tdi_81 td-fix-index \"><\/i><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_82  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_82\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_82{\nmargin-top:-35px !important;\npadding-left:35px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_82 h2{\r\n\t\t\t        font-weight:500 !important;\r\n\t\t        }.tdi_82{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }.tdi_82 h1,\r\n\t\t\t\t.tdi_82 h2,\r\n\t\t\t\t.tdi_82 h3,\r\n\t\t\t\t.tdi_82 h4,\r\n\t\t\t\t.tdi_82 h5,\r\n\t\t\t\t.tdi_82 h6{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><h2><a id=\"Unterschied-Marketing-und-Strategie\"><\/a>Was ist Marketing und Strategie?<\/h2>\n<p>Um Content-Marketing und Content-Strategie zu verstehen, sollte man die beiden Begriffe \u201e<em>Marketing<\/em>\u201c und \u201e<em>Strategie<\/em>\u201c verinnerlichen, um die beiden Instrument zielf\u00fchrend umzusetzen. <strong>Marketing<\/strong> (zu deutsch Absatzwirtschaft) ist ein Unternehmensbereich, dessen Aufgabe und Funktion es ist, Produkt oder Dienstleistung zu vermarkten.<strong> Strategie<\/strong> sind mittelfristig bis langfristige ausgerichtet Marktverhalten der Unternehmensziele in der Wirtschaft, wobei sich die Bed\u00fcrfnisse und Erwartungen von Kunden und anderen Interessengruppen, einzelne zu erbringende Dienstleistungen sich g\u00e4nzlichen Konzept sich variieren l\u00e4sst.<\/p>\n<\/div><\/div><div class=\"vc_row_inner tdi_84  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_84{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_84,\r\n\t\t\t\t.tdi_84 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_84 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_86  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_86{\r\n                    vertical-align: baseline;\r\n                }.tdi_86 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_86 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_86 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_87  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_87\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_87{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }.tdi_87 h1,\r\n\t\t\t\t.tdi_87 h2,\r\n\t\t\t\t.tdi_87 h3,\r\n\t\t\t\t.tdi_87 h4,\r\n\t\t\t\t.tdi_87 h5,\r\n\t\t\t\t.tdi_87 h6{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><h3><a id=\"Was_ist_Marketing\"><\/a>Was ist Marketing?<\/h3>\n<p><strong>Marketing l\u00e4sst sich mit verschiedenen Ans\u00e4tzen definieren:<\/strong><\/p>\n<ol>\n<li>Beziehungsorientierte Marketingdefinition: Hierbei liegen die Schwerpunkte der Ma\u00dfnahmen auf dem Erhalt, der St\u00e4rkung, dem Erhalt und dem Aufbau der Kundenbeziehungen.<\/li>\n<li>Integrative Marketingdefinition: Hierbei werden interne und externe Ma\u00dfnahmen des Unternehmens unterschieden. W\u00e4hrend die internen Ma\u00dfnahmen durch die Schaffung entsprechender Strukturen definiert sind, bestehen die externen Aktionen in Ma\u00dfnahmen, die die Nachfrage nach den beworbenen Produkten am Markt erh\u00f6hen sollen.<\/li>\n<\/ol>\n<p>Sinn und Zweck des Marketings ist letztendlich immer die Befriedigung der Bed\u00fcrfnisse der Kunden und Interessenten sowie der dem Unternehmen auf welche Weise auch immer verbundenen Personen. Je besser ein Unternehmen diese Bed\u00fcrfnisse befriedigt, umso st\u00e4rker f\u00e4llt der Nutzen aus, der sich aus den unterschiedlichen Marketing-Aktivit\u00e4ten ergibt.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_column_inner tdi_89  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_89{\r\n                    vertical-align: baseline;\r\n                }.tdi_89 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_89 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_89 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_90  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_90\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_90{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }.tdi_90 h1,\r\n\t\t\t\t.tdi_90 h2,\r\n\t\t\t\t.tdi_90 h3,\r\n\t\t\t\t.tdi_90 h4,\r\n\t\t\t\t.tdi_90 h5,\r\n\t\t\t\t.tdi_90 h6{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><h3><a id=\"Was_ist_eine_Marketing-Strategie\"><\/a>Was ist eine Marketing-Strategie?<\/h3>\n<p><strong>Klassischerweise nutzt das Marketing eines Unternehmens einen Marketing-Mix. Interessant sind in dieses Zusammenhang die sogenannten 4 Ps:<\/strong><\/p>\n<ol>\n<li><strong>Product<\/strong> \u2013 das erste P steht f\u00fcr die Produktpolitik<\/li>\n<li><strong>Place<\/strong> \u2013 dieses P steht f\u00fcr die Distributionspolitik<\/li>\n<li><strong>Price<\/strong> \u2013 mit diesem P wird die Kontrahierungspolitik bezeichnet<\/li>\n<li><strong>Promotion<\/strong> \u2013 dieses P bezeichnet die Kommunikationspolitik<\/li>\n<\/ol>\n<p>Die oben genannten 4 Ps sind die verschiedenen Standbeine einer Marketing-Strategie. Wichtig ist bei einer funktionierenden Marketing-Strategie ein nahtloses und nicht widerspr\u00fcchliches Ineinandergreifen aller Punkte. Die Vorteile einer solchen funktionierenden Marketing-Strategie liegen auf der Hand: Das Unternehmen bindet seine Kunden mit glaubw\u00fcrdigen (Kommunikations-) Angeboten und schafft ein einheitliches und schl\u00fcssiges Gesamtkonzept, mit dem es sich intern und extern ein klar von Mitbewerbern abgrenzbares Image verschafft.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_91\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_92  wpb_row td-pb-row tdc-element-style\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_92,\r\n                .tdi_92 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_92{\r\n\t\t\t\t\tposition: relative;\r\n\t\t\t\t}.tdi_92 .tdc-row-divider{\r\n                    overflow: hidden;\r\n                }.tdi_92 .tdc-row-divider-bottom .tdm-svg{\r\n\t\t\t\t\tfill: #ffffff;\r\n\t\t\t\t}.tdi_92 .tdc-row-divider-bottom .tdc-divider-space{\r\n\t\t\t\t\tbackground-color: #ffffff;\r\n\t\t\t\t\r\n\t\t\t\t\ttop: 100%;\r\n\t\t\t\t    height: px;\r\n\t\t\t\t}.tdi_92 .tdc-row-divider-bottom{\r\n\t\t\t\t    bottom: px;\r\n\t\t\t\t}.tdi_92,\r\n\t\t\t\t.tdi_92 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_92 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_92:before,\r\n\t\t\t\t.tdi_92:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_92{\nmargin-top:0px !important;\nposition:relative;\n}\n\n.tdi_92 .td_block_wrap{ text-align:left }\n\n<\/style>\n<div class=\"tdi_91_rand_style td-element-style\" ><style>\n\/* custom css - generated by TagDiv Composer *\/\n\n.tdi_91_rand_style{\nbackground-color:#f3f5f4 !important;\n}\n <\/style><\/div><div class=\"tdc-row-divider\"><div class=\"tdc-divider1 tdc-row-divider-bottom\"><div class=\"tdc-divider-space\"><\/div><svg class=\"tdm-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2000 400\" preserveAspectRatio=\"none\">\r\n                                        <path class=\"tdm-svg1\" d=\"M0,700V379.5s202.305-24.86,347.625-25.735C579.21,352.37,802.4,388.177,1028.62,388.177c267.7,0,688.66-114.675,971.38-113.177V700H0Z\"\/>\r\n                                        <path class=\"tdm-svg2\" d=\"M0,700V351s196.305-40.735,418.125-40.735c302.089,0,417.275,50.912,643.495,50.912C1329.32,361.177,1706.78,239,2000,239V700H0Z\"\/>\r\n                                        <path class=\"tdm-svg3\" d=\"M0,700V337.5s209.805-48.235,431.625-48.235c302.089,0,450.275,34.412,676.495,34.412C1375.82,323.677,1727.78,221,2000,221V700H0Z\"\/>\r\n                                        <\/svg><\/div><\/div><div class=\"vc_column tdi_94  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_94{\r\n                    vertical-align: baseline;\r\n                }.tdi_94 > .wpb_wrapper,\r\n\t\t\t\t.tdi_94 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_94 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_94 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_94 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"vc_row_inner tdi_96  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_96{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_96,\r\n\t\t\t\t.tdi_96 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_96 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_96{\npadding-top:50px !important;\npadding-bottom:95px !important;\n}\n\n.tdi_96 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column_inner tdi_98  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_98{\r\n                    vertical-align: baseline;\r\n                }.tdi_98 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_98 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_98 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_inline_text tdi_99 tdm-inline-block td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_99\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_99{\r\n                    text-align: left !important;\r\n                }\n<\/style><p class=\"tdm-descr\">Marketing Schwerpunkt<\/p><\/div><div class=\"tdm_block td_block_wrap tdm_block_column_title tdi_100 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_100\" ><div class=\"td-block-row\"><div class=\"td-block-span12 tdm-col\">\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_101 .tdm-title{\r\n\t\t\t\t\tbackground-color: #44546a;\r\n\t\t\t\t\t-webkit-background-clip: text;\r\n\t\t\t\t\t-webkit-text-fill-color: transparent;\r\n\t\t\t\t}html[class*='ie'] .tdi_101 .tdm-title{\r\n\t\t\t\t    background: none;\r\n\t\t\t\t\tcolor: #44546a;\r\n\t\t\t\t}.tdi_101 .tdm-title{\r\n\t\t\t\t\tfont-size:100px !important;line-height:1.2 !important;font-weight:700 !important;\r\n\t\t\t\t}\n\n\/* portrait *\/\n@media (min-width: 768px) and (max-width: 1018px){\n.tdi_101 .tdm-title{\r\n\t\t\t\t\tfont-size:45px !important;\r\n\t\t\t\t}\n}\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_101 .tdm-title{\r\n\t\t\t\t\tfont-size:35px !important;\r\n\t\t\t\t}\n}\n<\/style><div class=\"tds-title tds-title1 td-fix-index tdi_101 \"><h2 class=\"tdm-title tdm-title-md\">Unterschied Content-Strategie und Content-Marketing<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_column_inner tdi_103  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_103{\r\n                    vertical-align: baseline;\r\n                }.tdi_103 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_103 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_103 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_104  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_104\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_104{\nmargin-bottom:0px !important;\npadding-bottom:0px !important;\n}\n\n<\/style><div class=\"td-fix-index\"><p><strong><a id=\"Unterschied-Content-Strategie-und-Content-Marketing\"><\/a>Beim professionellen Content-Marketing werden \u201eContent-Strategie\u201c sowie \u201eContent-Marketing-Strategie\u201c voneinander unterschieden \u2013 beide sind f\u00fcr ein erfolgreiches Content-Marketing unverzichtbar.<\/strong><\/p>\n<p>Bei der Content-Marketing-Strategie handelt es sich um den allen weiteren Aktivit\u00e4ten vorgelagerten organisatorischen Bereich des Content-Marketings. In ihrem Rahmen werden die Zielgruppen, die erreicht werden sollen, festgelegt sowie die Art der Kan\u00e4le, die f\u00fcr die Kommunikation genutzt werden sollen. Im Fall von Ver\u00f6ffentlichungen von beispielsweise Pressemitteilungen werden die Frequenz sowie der Umfang festgelegt.<\/p>\n<p>Die Content-Strategie dagegen bezeichnet den operativen Vorgang der Content-Beschaffung und -Verbreitung. Hier wird der konkrete Content festgelegt und produziert beziehungsweise beschafft. Die Erstellung von f\u00fcr Suchmaschinen optimierte Texte f\u00e4llt ebenso in diesen Bereich wie die Produktion von Unternehmensvideos.<\/p>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_105  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_105\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_105 blockquote p{\r\n\t\t\t        font-size:18px !important;line-height:1.2 !important;font-weight:500 !important;\r\n\t\t        \r\n\t\t\t        color: #dd3333;\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><blockquote class=\"td_quote_box td_box_center\"><p>\u201eContent-Marketing ist der Marketing- und Gesch\u00e4ftsprozess zur Erstellung und Verbreitung wertvoller und \u00fcberzeugender Inhalte, um eine klar definierte und verstandene Zielgruppe anzuziehen, zu gewinnen und zu binden \u2013 mit dem Ziel, profitable Kundenaktionen voranzutreiben.<\/p>\n<p>\u201e <em>Zitat von <a title=\"Joe Pulizzi\" href=\"https:\/\/www.joepulizzi.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-wpel-link=\"external\">Joe Pulizzi<\/a><\/em><\/p><\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_106\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_107  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_107,\r\n                .tdi_107 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_107,\r\n\t\t\t\t.tdi_107 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_107 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_107:before,\r\n\t\t\t\t.tdi_107:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_107{\nmargin-top:50px !important;\n}\n\n.tdi_107 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column tdi_109  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_109{\r\n                    vertical-align: baseline;\r\n                }.tdi_109 > .wpb_wrapper,\r\n\t\t\t\t.tdi_109 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_109 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_109 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_109 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"vc_row_inner tdi_111  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_111{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_111,\r\n\t\t\t\t.tdi_111 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_111 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_113  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_113{\r\n                    vertical-align: baseline;\r\n                }.tdi_113 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_113 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_113 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_inline_image tdi_114 td-animation-stack tdm-inline-block tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_114\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdm_block.tdm_block_inline_image{\r\n                  position: relative;\r\n                  margin-bottom: 0;\r\n                  line-height: 0;\r\n                  overflow: hidden;\r\n                }.tdm_block.tdm_block_inline_image .tdm-inline-image-wrap{\r\n                  position: relative;\r\n                  display: inline-block;\r\n                }.tdm_block.tdm_block_inline_image .td-image-video-modal{\r\n                  cursor: pointer;\r\n                }.tdm_block.tdm_block_inline_image .tdm-caption{\r\n                  width: 100%;\r\n                  font-family: Verdana, BlinkMacSystemFont, -apple-system, \"Segoe UI\", Roboto, Oxygen, Ubuntu, Cantarell, \"Open Sans\", \"Helvetica Neue\", sans-serif;\r\n                  padding-top: 6px;\r\n                  padding-bottom: 6px;\r\n                  font-size: 12px;\r\n                  font-style: italic;\r\n                  font-weight: normal;\r\n                  line-height: 17px;\r\n                  color: #444;\r\n                }.tdm_block.tdm_block_inline_image.tdm-caption-over-image .tdm-caption{\r\n                  position: absolute;\r\n                  left: 0;\r\n                  bottom: 0;\r\n                  margin-top: 0;\r\n                  padding-left: 10px;\r\n                  padding-right: 10px;\r\n                  width: 100%;\r\n                  background: rgba(0, 0, 0, 0.7);\r\n                  color: #fff;\r\n                }.tdi_114 .tdm-inline-image-wrap:hover:before{\r\n                    opacity: 0;\r\n                }\n<\/style><div class=\"tdm-inline-image-wrap \" ><img loading=\"lazy\" decoding=\"async\" class=\"tdm-image td-fix-index td-lazy-img\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAABCwAAAJEAQMAAADnqyfeAAAAA1BMVEWurq51dlI4AAAAAXRSTlMmkutdmwAAAG9JREFUeNrswYEAAAAAgKD9qRepAgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADg9uCQAAAAAEDQ\/9fOsAAAAAAAAAAAAAAAAAAAAAAAsAox6wABwRHV3QAAAABJRU5ErkJggg==\" data-type=\"image_tag\" data-img-url=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/ziele-content-marketing-und-arten.jpg\"  title=\"Ziele Content-Marketing und Arten\" alt=\"Ziele Content-Marketing und Arten\" width=\"850\" height=\"566\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_column_inner tdi_116  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_116{\r\n                    vertical-align: baseline;\r\n                }.tdi_116 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_116 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_116 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_inline_text tdi_117 tdm-inline-block td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_117\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_117{\r\n                    text-align: left !important;\r\n                }\n<\/style><p class=\"tdm-descr\">Ziele und Strategien<\/p><\/div><div class=\"tdm_block td_block_wrap tdm_block_column_title tdi_118 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_118\" ><div class=\"td-block-row\"><div class=\"td-block-span12 tdm-col\">\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_119 .tdm-title{\r\n\t\t\t\t\tbackground-color: #44546a;\r\n\t\t\t\t\t-webkit-background-clip: text;\r\n\t\t\t\t\t-webkit-text-fill-color: transparent;\r\n\t\t\t\t}html[class*='ie'] .tdi_119 .tdm-title{\r\n\t\t\t\t    background: none;\r\n\t\t\t\t\tcolor: #44546a;\r\n\t\t\t\t}.tdi_119 .tdm-title{\r\n\t\t\t\t\tfont-family:Roboto !important;font-size:95px !important;line-height:1.3 !important;font-weight:600 !important;\r\n\t\t\t\t}\n\n\/* portrait *\/\n@media (min-width: 768px) and (max-width: 1018px){\n.tdi_119 .tdm-title{\r\n\t\t\t\t\tfont-size:45px !important;\r\n\t\t\t\t}\n}\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_119 .tdm-title{\r\n\t\t\t\t\tfont-size:35px !important;\r\n\t\t\t\t}\n}\n<\/style><div class=\"tds-title tds-title1 td-fix-index tdi_119 \"><h2 class=\"tdm-title tdm-title-md\">Ziele von Content-Marketing<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row_inner tdi_121  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_121{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_121,\r\n\t\t\t\t.tdi_121 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_121 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_123  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_123{\r\n                    vertical-align: baseline;\r\n                }.tdi_123 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_123 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_123 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_124  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_124\" ><div class=\"td-fix-index\"><p><a id=\"Ziele-von-Content-Marketing\"><\/a>Das Content-Marketing ist ein Teilbereich der Unternehmenskommunikation. Sein vordergr\u00fcndiges Ziel besteht in der Bereitstellung von Unternehmensinformationen sowie f\u00fcr die jeweilige Zielgruppe interessanten Neuigkeiten und Entwicklungen.<\/p>\n<p>Hinter diesem Feed verbirgt sich das aus Sicht des Unternehmens eigentliche Ziel, n\u00e4mlich der Link- und Markenaufbau, das Erreichen einer gr\u00f6\u00dferen Reichweite durch geschicktes SEO sowie die Gewinnung von einfachen und qualifizierten Kontakten. Die einfachste Form des Kontakts ist der <em>Opt-In<\/em>, zum Beispiel ein Like auf Social Media. Weitere avisierte Kontaktformen sind der <a title=\"Was ist Trip-Wire?\" href=\"https:\/\/rankingdocs.de\/blog\/tripwire-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-wpel-link=\"external\">Trip-Wire<\/a>, bei dem beispielsweise <em>Marktstudien heruntergeladen<\/em> werden sowie <em>Marketing Qualified Leads<\/em>, bei denen sich Kunden auf der Suche nach Informationen gezielt an das Unternehmen wenden. Der qualitativ h\u00f6chstm\u00f6gliche Kontakt ist der <em>Sales Qualified Lead<\/em>, der einem pers\u00f6nlichen Kontakt zum Kunden entspricht. Zusammenfassend ist das <a title=\"Wikipedie erkl\u00e4rung Content-Marketing\" href=\"https:\/\/de.wikipedia.org\/wiki\/Content-Marketing\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-wpel-link=\"external\">Content-Marketing<\/a> vereinfacht ausgedr\u00fcckt darauf ausgerichtet, den Unternehmenserfolg mithilfe unterschiedlichster Ma\u00dfnahmen kurz-, mittel- und langfristig zu steigern.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row_inner tdi_126  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_126{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_126,\r\n\t\t\t\t.tdi_126 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_126 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_128  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_128{\r\n                    vertical-align: baseline;\r\n                }.tdi_128 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_128 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_128 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_129  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_129\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_129{\npadding-top:20px !important;\npadding-right:20px !important;\npadding-bottom:20px !important;\npadding-left:20px !important;\nposition:relative;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_129 h1,\r\n\t\t\t\t.tdi_129 h2,\r\n\t\t\t\t.tdi_129 h3,\r\n\t\t\t\t.tdi_129 h4,\r\n\t\t\t\t.tdi_129 h5,\r\n\t\t\t\t.tdi_129 h6{\r\n\t\t\t        color: #44546a;\r\n\t\t        }\n<\/style>\n<div class=\"tdi_129_rand_style td-element-style\"><style>\n.tdi_129_rand_style{\nbackground-color:#f3f5f4 !important;\n}\n <\/style><\/div><div class=\"td-fix-index\"><h3><a id=\"Kurzfristige-Content-Marketing-Ziele\"><\/a>Kurzfristige Ziele<\/h3>\n<p>Kurzfristige Content-Marketing-Ziele k\u00f6nnen innerhalb paar Monaten erreicht werden. <strong>Beispiele f\u00fcr kurzfristige Content-Ziele:<\/strong><\/p>\n<ul>\n<li><strong>Erh\u00f6hung der Reichweite und Sichtbarkeit<\/strong>: <strong>Publice Relation<\/strong> &#8211; Geeignete Plattformen sind Presseportale oder Presseverteiler.<\/li>\n<li><strong>Backlinkaufbau<\/strong>: Google-Suche Ranking verbessern, relevante Keyw\u00f6rter erstellen.<\/li>\n<li><strong>Organische Traffic steigern<\/strong>: Direct Traffic (Verbessern der Webseite nach Seo-Richtlinien, Pagespeed, gute Inhalte wie Fachexpertise, n\u00fctzliche Tipps, FAQ &#8211; n\u00fctzliche <em><strong>Question Hub erstellen<\/strong><\/em>), Social Traffic, Referral Traffic (<em>Besucher durch Backlinks<\/em>)<\/li>\n<li><strong>Absprungrate senken<\/strong>, somit die Verweildauer auf der Webseite erh\u00f6hen, z. B. Scrolltiefe hat sich hier sehr bewert (<em>Bounce Rate senken<\/em>)<\/li>\n<li>usw.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_column_inner tdi_131  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_131{\r\n                    vertical-align: baseline;\r\n                }.tdi_131 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_131 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_131 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_132  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_132\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_132{\npadding-top:20px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_132 h1,\r\n\t\t\t\t.tdi_132 h2,\r\n\t\t\t\t.tdi_132 h3,\r\n\t\t\t\t.tdi_132 h4,\r\n\t\t\t\t.tdi_132 h5,\r\n\t\t\t\t.tdi_132 h6{\r\n\t\t\t        color: #44546a;\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><h3><a id=\"Langfistige-Content-Marketing-Ziele\"><\/a>Langfristige Ziele:<\/h3>\n<p>Langfristige Content-Marketing-Ziele belaufen sich \u00fcber mehrere Jahre. Was einen sehr langen Atem braucht, die sich am Ende durch den Erfolg belohnen l\u00e4sst. <strong>Beispiele f\u00fcr strategische Content-Ziele:<\/strong><\/p>\n<ul>\n<li>Image (Reputation) und Markenaufbau<\/li>\n<li>Community-Aufbau<\/li>\n<li>Expertenposition aufbauen<\/li>\n<li>Social-Media und Follow Aufbau<\/li>\n<li>Kundenbindung st\u00e4rken<\/li>\n<li>usw.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_133\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_134  wpb_row td-pb-row tdc-element-style\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_134,\r\n                .tdi_134 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_134,\r\n\t\t\t\t.tdi_134 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_134 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_134:before,\r\n\t\t\t\t.tdi_134:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_134{\npadding-top:20px !important;\nposition:relative;\n}\n\n.tdi_134 .td_block_wrap{ text-align:left }\n\n<\/style>\n<div class=\"tdi_133_rand_style td-element-style\" ><style>\n\/* custom css - generated by TagDiv Composer *\/\n\n.tdi_133_rand_style{\nbackground-color:#44546a !important;\n}\n <\/style><\/div><div class=\"vc_column tdi_136  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_136{\r\n                    vertical-align: baseline;\r\n                }.tdi_136 > .wpb_wrapper,\r\n\t\t\t\t.tdi_136 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_136 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_136 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_136 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_icon tdi_137 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_137\"   >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_137{\npadding-top:20px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_137 i{\r\n\t\t\t\t    font-size: 40px;\r\n\t\t\t\t    text-align: center;\r\n\t\t\t\t\r\n\t\t\t\t    width: 72px;\r\n\t\t\t\t    height: 72px;\r\n\t\t\t\t    line-height: 72px;\r\n\t\t\t\t}.tdi_137 i,\r\n\t\t\t\t.tdi_137 .tds-icon-svg-wrap{\r\n\t\t\t\t    position: relative;\r\n\t\t\t\t    top: 0px;\r\n\t\t\t\t}\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_138{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t\r\n\t\t\t\t\tbackground-color: #dd2380;\r\n\t\t\t\t}.tdi_138:before{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t\r\n\t\t\t\t\tcolor: #ffffff;\r\n\t\t\t\t}.tdi_138 svg{\r\n\t\t\t\t    fill: #ffffff;\r\n\t\t\t\t}.tdi_138 svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}.tdi_138,\r\n\t\t\t\t.tdi_138:after{\r\n\t\t\t\t    border-radius: 50px;\r\n\t\t\t\t}.tdi_137:hover .tdi_138,\r\n\t\t\t\t.tdi_137:hover .tdi_138:after{\r\n\t\t\t\t    border-radius: 50px;\r\n\t\t\t\t}\n\n\/* landscape *\/\n@media (min-width: 1019px) and (max-width: 1140px){\n\n}\n\n\/* portrait *\/\n@media (min-width: 768px) and (max-width: 1018px){\n\n}\n\n\/* phone *\/\n@media (max-width: 767px){\n\n}\n<\/style><i class=\"tds-icon td-icon-quote-square tdi_138 td-fix-index \"><\/i><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_139  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_139\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_139{\nmargin-top:-35px !important;\npadding-bottom:10px !important;\npadding-left:35px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_139{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }.tdi_139 h1,\r\n\t\t\t\t.tdi_139 h2,\r\n\t\t\t\t.tdi_139 h3,\r\n\t\t\t\t.tdi_139 h4,\r\n\t\t\t\t.tdi_139 h5,\r\n\t\t\t\t.tdi_139 h6{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><h2><a id=\"SEO-Content-Strategie\"><\/a>SEO Content Strategie<\/h2>\n<p><strong>KPIs im SEO Bereich sind z. B.:<\/strong><\/p>\n<ul>\n<li><strong>Sichtbarkeitsindex<\/strong>: verbessere das Ranking f\u00fcr suchvolumenst\u00e4rkere Keywords.<\/li>\n<li><strong>Organische Nutzerzahlen<\/strong> erh\u00f6hen.<\/li>\n<li><strong>Metriken<\/strong> zum Nutzerverhalten sammeln und erfassen, um Marketing Strategien besser umzusetzen. Hier wird meistens Tracking Tools wie <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-wpel-link=\"external\">Google Analytics<\/a> oder <a title=\"Matomo\" href=\"https:\/\/matomo.org\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-wpel-link=\"external\">Matomo<\/a> (ehemals <a title=\"Piwik\" href=\"https:\/\/piwik.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-wpel-link=\"external\">Piwik<\/a>) eingesetz.<\/li>\n<li><strong>Rankingpositionen verbesser<\/strong> mit Seo-optimierten Content (<strong>Linkbulding und Backlinkaufbau<\/strong>)<\/li>\n<li><strong>Conversion Rate<\/strong> (CVR): Kennzahlen f\u00fcr Online Marketing. Conversion sind Kundenaktivit\u00e4t auf einer Webseite.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_140\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_141  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_141,\r\n                .tdi_141 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_141,\r\n\t\t\t\t.tdi_141 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_141 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_141:before,\r\n\t\t\t\t.tdi_141:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_141{\nmargin-top:50px !important;\n}\n\n.tdi_141 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column tdi_143  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_143{\r\n                    vertical-align: baseline;\r\n                }.tdi_143 > .wpb_wrapper,\r\n\t\t\t\t.tdi_143 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_143 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_143 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_143 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_inline_text tdi_144 tdm-inline-block td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_144\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_144{\r\n                    text-align: left !important;\r\n                }\n<\/style><p class=\"tdm-descr\">Linkaufbau mit Content-Marketing <\/p><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_145  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_145\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_145 h2{\r\n\t\t\t        font-size:65px !important;line-height:0.8 !important;font-weight:500 !important;\r\n\t\t        }.tdi_145 h3{\r\n\t\t\t        font-size:65px !important;line-height:1 !important;\r\n\t\t        }.tdi_145 h1,\r\n\t\t\t\t.tdi_145 h2,\r\n\t\t\t\t.tdi_145 h3,\r\n\t\t\t\t.tdi_145 h4,\r\n\t\t\t\t.tdi_145 h5,\r\n\t\t\t\t.tdi_145 h6{\r\n\t\t\t        color: #44546a;\r\n\t\t        }\n\n\/* portrait *\/\n@media (min-width: 768px) and (max-width: 1018px){\n.tdi_145 h2{\r\n\t\t\t        line-height:1.2 !important;font-weight:400 !important;\r\n\t\t        }\n}\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_145 h2{\r\n\t\t\t        font-size:35px !important;line-height:1.2 !important;font-weight:400 !important;\r\n\t\t        }\n}\n<\/style><div class=\"td-fix-index\"><h3><a id=\"Dauerhafte-Link-Building-durch-Content-Marketing\"><\/a>Eines der Hauptziele: Dauerhafter Linkaufbau und eine h\u00f6here Bewertung in den Suchmaschinen erzielen<\/h3>\n<\/div><\/div><div class=\"vc_row_inner tdi_147  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_147{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_147,\r\n\t\t\t\t.tdi_147 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_147 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_149  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_149{\r\n                    vertical-align: baseline;\r\n                }.tdi_149 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_149 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_149 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_150  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_150\" ><div class=\"td-fix-index\"><p>Dauerhafter Linkaufbau (<em>auch Linkbuilding genannt<\/em>) mit redaktionellen Content als Content-Marketing.<\/p>\n<p>Online-Pressetexte dienen wie Print-Pressetexte auch der Verbreitung von unternehmensrelevanten Nachrichten. Sie behandeln in aller Regel ein f\u00fcr die Leser interessantes, mit dem Unternehmen mittelbar oder unmittelbar zusammenh\u00e4ngendes Thema, ohne ein Produkt selbst direkt zu bewerben. Allerdings realisiert die Online-Variante Ziele, die \u00fcber den reinen Informationstransport weit hinausgehen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_column_inner tdi_152  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_152{\r\n                    vertical-align: baseline;\r\n                }.tdi_152 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_152 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_152 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_153  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_153\" ><div class=\"td-fix-index\"><p>Beispielsweise erreichen Online-Pressetexte durch die laufende Generierung von Links eine h\u00f6here Bewertung der Webseiten durch die Suchmaschinen. In direktem Zusammenhang mit dieser Steigerung der Relevanz steht ein wachsender Bekanntheitsgrad sowie der nachhaltige Ausbau der M\u00f6glichkeiten, Neukunden zu gewinnen. W\u00e4hrend also der Erfolg der klassischen Pressemitteilungen, die sich mit ihrem redaktionellen Inhalt direkt an die Redakteure der Printmedien wenden, auf die Auflage des jeweiligen Printmediums und seine damit verbundene Reichweite begrenzt ist, entwickeln Online-Pressetexte oftmals eine ganz eigene Dynamik, die weit \u00fcber die Verbreitung durch die urspr\u00fcnglich avisierten Presseverteiler hinausgeht.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_154\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_155  wpb_row td-pb-row tdc-element-style\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_155,\r\n                .tdi_155 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_155{\r\n\t\t\t\t\tposition: relative;\r\n\t\t\t\t}.tdi_155 .tdc-row-divider{\r\n                    overflow: hidden;\r\n                }.tdi_155 .tdc-row-divider-bottom .tdm-svg{\r\n\t\t\t\t\tfill: #ffffff;\r\n\t\t\t\t}.tdi_155 .tdc-row-divider-bottom .tdc-divider-space{\r\n\t\t\t\t\tbackground-color: #ffffff;\r\n\t\t\t\t\r\n\t\t\t\t\ttop: 100%;\r\n\t\t\t\t    height: px;\r\n\t\t\t\t}.tdi_155 .tdc-row-divider-bottom{\r\n\t\t\t\t    bottom: px;\r\n\t\t\t\t}.tdi_155,\r\n\t\t\t\t.tdi_155 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_155 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_155:before,\r\n\t\t\t\t.tdi_155:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_155{\nposition:relative;\n}\n\n.tdi_155 .td_block_wrap{ text-align:left }\n\n<\/style>\n<div class=\"tdi_154_rand_style td-element-style\" ><style>\n\/* custom css - generated by TagDiv Composer *\/\n\n.tdi_154_rand_style{\nbackground-color:#f3f5f4 !important;\n}\n <\/style><\/div><div class=\"tdc-row-divider\"><div class=\"tdc-divider1 tdc-row-divider-bottom\"><div class=\"tdc-divider-space\"><\/div><svg class=\"tdm-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2000 400\" preserveAspectRatio=\"none\">\r\n                                        <path class=\"tdm-svg1\" d=\"M0,700V379.5s202.305-24.86,347.625-25.735C579.21,352.37,802.4,388.177,1028.62,388.177c267.7,0,688.66-114.675,971.38-113.177V700H0Z\"\/>\r\n                                        <path class=\"tdm-svg2\" d=\"M0,700V351s196.305-40.735,418.125-40.735c302.089,0,417.275,50.912,643.495,50.912C1329.32,361.177,1706.78,239,2000,239V700H0Z\"\/>\r\n                                        <path class=\"tdm-svg3\" d=\"M0,700V337.5s209.805-48.235,431.625-48.235c302.089,0,450.275,34.412,676.495,34.412C1375.82,323.677,1727.78,221,2000,221V700H0Z\"\/>\r\n                                        <\/svg><\/div><\/div><div class=\"vc_column tdi_157  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_157{\r\n                    vertical-align: baseline;\r\n                }.tdi_157 > .wpb_wrapper,\r\n\t\t\t\t.tdi_157 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_157 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_157 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_157 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"vc_row_inner tdi_159  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_159{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_159,\r\n\t\t\t\t.tdi_159 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_159 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_159{\npadding-top:50px !important;\npadding-bottom:109px !important;\n}\n\n.tdi_159 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column_inner tdi_161  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_161{\r\n                    vertical-align: baseline;\r\n                }.tdi_161 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_161 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_161 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_162  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_162\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_162{\nmargin-top:0px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_162 h2{\r\n\t\t\t        font-size:65px !important;line-height:0.95 !important;font-weight:700 !important;\r\n\t\t        }.tdi_162 h1,\r\n\t\t\t\t.tdi_162 h2,\r\n\t\t\t\t.tdi_162 h3,\r\n\t\t\t\t.tdi_162 h4,\r\n\t\t\t\t.tdi_162 h5,\r\n\t\t\t\t.tdi_162 h6{\r\n\t\t\t        color: #44546a;\r\n\t\t        }\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_162 h2{\r\n\t\t\t        font-size:35px !important;\r\n\t\t        }\n}\n<\/style><div class=\"td-fix-index\"><figure id=\"attachment_106285\" aria-describedby=\"caption-attachment-106285\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-106285 size-full\" title=\"Start-up mit Content-Marketing mit Online Pressemitteilungen\" src=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/start-ups_Content_Marketing_mit_Online_Pressemitteilungen.jpg\" alt=\"Start-up mit Content-Marketing mit Online Pressemitteilungen\" width=\"850\" height=\"850\" srcset=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/start-ups_Content_Marketing_mit_Online_Pressemitteilungen.jpg 850w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/start-ups_Content_Marketing_mit_Online_Pressemitteilungen-300x300.jpg 300w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/start-ups_Content_Marketing_mit_Online_Pressemitteilungen-100x100.jpg 100w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/start-ups_Content_Marketing_mit_Online_Pressemitteilungen-600x600.jpg 600w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/start-ups_Content_Marketing_mit_Online_Pressemitteilungen-150x150.jpg 150w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/start-ups_Content_Marketing_mit_Online_Pressemitteilungen-768x768.jpg 768w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/start-ups_Content_Marketing_mit_Online_Pressemitteilungen-696x696.jpg 696w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-106285\" class=\"wp-caption-text\">Start-up mit Content-Marketing mit Online Pressemitteilungen<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_column_inner tdi_164  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_164{\r\n                    vertical-align: baseline;\r\n                }.tdi_164 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_164 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_164 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_inline_text tdi_165 tdm-inline-block td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_165\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_165{\nmargin-bottom:0px !important;\npadding-bottom:0px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_165{\r\n                    text-align: left !important;\r\n                }\n<\/style><p class=\"tdm-descr\"><strong>Content Marketing mit Online Pressemitteilungen<\/strong><\/p><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_166  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_166\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_166 h1,\r\n\t\t\t\t.tdi_166 h2,\r\n\t\t\t\t.tdi_166 h3,\r\n\t\t\t\t.tdi_166 h4,\r\n\t\t\t\t.tdi_166 h5,\r\n\t\t\t\t.tdi_166 h6{\r\n\t\t\t        color: #44546a;\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><h2><a id=\"#Content-Marketing-mit-redaktionellen-Inhalt\"><\/a>Content-Marketing und redaktionellen Inhalt f\u00fcr Start-up-Unternehmen<\/h2>\n<p><strong>F\u00fcr Start-ups sind redaktionellen Content sowie das Content-Marketing insgesamt Sprungbretter zu einer schnellen Indexierung.<\/strong><\/p>\n<p>Ein schneller Start f\u00fcr Start-up-Unternehmen ist dank moderner Presseportale und Presseverteiler ebenso realistisch wie ein Ausbau des Bekanntheitsgrades von bereits etablierten Unternehmen. Durch die Generierung von Links \u2013 ein wesentlicher Faktor bei jedem erfolgreichen Content-Marketing \u2013 wird unter anderem eine schnelle Indexierung bei Google erreicht \u2013 die Voraussetzung f\u00fcr alle folgenden Bem\u00fchungen, die Webseiten der Unternehmen zu st\u00e4rken. Der Erfolg der Pressemitteilungen l\u00e4sst sich zudem sehr h\u00e4ufig durch eine an sie gekoppelte Video-Datei weiter steigern.<\/p>\n<p><strong><em>\u201eEin gro\u00dfer Vorteil des redaktionellen Content-Marketings besteht darin, dass sich sein Erfolg leicht messen l\u00e4sst.\u201c<\/em><\/strong><\/p>\n<p>\u00dcber die Presseportale und Presseverteiler lassen sich nicht nur die Seitenaufrufe, die Durchklickrate sowie die Verweildauer minuti\u00f6s nachverfolgen, sondern auch die Inbound-Links. Neben Online-Pressetexten, die \u00fcber Presseportale und Presseverteiler ver\u00f6ffentlicht werden, k\u00f6nnen auch Blogs sehr erfolgreich f\u00fcr die Gewinnung von Links und dar\u00fcber hinaus den Aufbau eines positiven Unternehmens- oder <strong>Produkt-Images<\/strong> genutzt werden.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_167\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_168  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_168,\r\n                .tdi_168 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_168,\r\n\t\t\t\t.tdi_168 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_168 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_168:before,\r\n\t\t\t\t.tdi_168:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_168{\nmargin-bottom:50px !important;\npadding-top:50px !important;\n}\n\n.tdi_168 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column tdi_170  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_170{\r\n                    vertical-align: baseline;\r\n                }.tdi_170 > .wpb_wrapper,\r\n\t\t\t\t.tdi_170 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_170 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_170 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_170 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_inline_text tdi_171 tdm-inline-block td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_171\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_171{\r\n                    text-align: left !important;\r\n                }\n<\/style><p class=\"tdm-descr\"><strong>Content Marketing - Strategie, Umsetzung  und Content-Arten<\/strong><\/p><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_172  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_172\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_172 h2{\r\n\t\t\t        font-size:45px !important;line-height:1 !important;font-weight:700 !important;\r\n\t\t        }.tdi_172 h1,\r\n\t\t\t\t.tdi_172 h2,\r\n\t\t\t\t.tdi_172 h3,\r\n\t\t\t\t.tdi_172 h4,\r\n\t\t\t\t.tdi_172 h5,\r\n\t\t\t\t.tdi_172 h6{\r\n\t\t\t        color: #44546a;\r\n\t\t        }\n\n\/* portrait *\/\n@media (min-width: 768px) and (max-width: 1018px){\n.tdi_172 h2{\r\n\t\t\t        line-height:1.2 !important;font-weight:400 !important;\r\n\t\t        }\n}\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_172 h2{\r\n\t\t\t        font-size:24px !important;line-height:1.2 !important;font-weight:400 !important;\r\n\t\t        }\n}\n<\/style><div class=\"td-fix-index\"><h2><a id=\"Neukundengewinnung-mit-guten-Content-Inhalten\"><\/a>Neukundengewinnung und dauerhaft mit gutem Content profitieren<\/h2>\n<p><strong>Was haben Pressemitteilungen und Rotwein gemein?<\/strong> <strong>Mit guten frische Content Inhalten dauerhaft provitieren.<\/strong><\/p>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_173  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_173\" ><div class=\"td-fix-index\"><figure id=\"attachment_106292\" aria-describedby=\"caption-attachment-106292\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-106292 size-full\" title=\"Marketing-Strategie mit Content-Marketing\" src=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Marketing-Strategie_mit_Content-Marketing.jpg\" alt=\"Marketing-Strategie mit Content-Marketing\" width=\"850\" height=\"566\" srcset=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Marketing-Strategie_mit_Content-Marketing.jpg 850w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Marketing-Strategie_mit_Content-Marketing-600x400.jpg 600w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Marketing-Strategie_mit_Content-Marketing-300x200.jpg 300w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Marketing-Strategie_mit_Content-Marketing-768x511.jpg 768w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Marketing-Strategie_mit_Content-Marketing-696x463.jpg 696w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-106292\" class=\"wp-caption-text\">Marketing-Strategie mit Content-Marketing<\/figcaption><\/figure>\n<\/div><\/div><div class=\"vc_row_inner tdi_175  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_175{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_175,\r\n\t\t\t\t.tdi_175 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_175 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_175{\npadding-top:- !important;\n}\n\n.tdi_175 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column_inner tdi_177  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_177{\r\n                    vertical-align: baseline;\r\n                }.tdi_177 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_177 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_177 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_178  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_178\" ><div class=\"td-fix-index\"><p>Guter Content zur Neukundengewinnung ist f\u00fcr jede <em>erfolgreiche Marketing-Strategie<\/em> unverzichtbar. Google und Co. lieben frische Inhalte und besuchen Newsportale mehrmals t\u00e4glich. Neu publizierte Pressemitteilungen erreichen kurzfristig meist die h\u00f6chste Reichweite. Dennoch haben ein guter Rotwein und dauerhaft interessante Online-Pressetexte eines gemeinsam: Je \u00e4lter sie sind, desto wertvoller werden sie.<\/p>\n<p>Im Falle von Pressemitteilungen sind es vor allem die <strong>Links <\/strong>(<a href=\"https:\/\/www.seobility.net\/de\/wiki\/Linkbait\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-wpel-link=\"external\">Linkbait<\/a>), die jede einzelne von ihnen ab ihrer Ver\u00f6ffentlichung erzeugt. Ein langfristig aufgebautes Content-Marketing zahlt sich also nicht nur unmittelbar, sondern auch langfristig betrachtet aus. Nicht zuletzt aus diesem Grund sollte eine <em>regelm\u00e4\u00dfige Publikation<\/em> von f\u00fcr den Leser interessanten News f\u00fcr jedes <em>erfolgreiche Marketing<\/em> selbstverst\u00e4ndlich sein.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_column_inner tdi_180  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_180{\r\n                    vertical-align: baseline;\r\n                }.tdi_180 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_180 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_180 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_181  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_181\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_181{\npadding-left:0px !important;\nborder-style:solid !important;\nborder-color:#888888 !important;\nborder-width: 0px 0px 0px 0px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_181 blockquote p{\r\n\t\t\t        font-size:28px !important;line-height:1.3 !important;\r\n\t\t        \r\n\t\t\t        color: #dd2380;\r\n\t\t        }\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_181 blockquote p{\r\n\t\t\t        font-size:18px !important;\r\n\t\t        }\n}\n<\/style><div class=\"td-fix-index\"><blockquote class=\"td_quote_box td_box_center\"><p>\u201eAnstelle einer einseitigen Unterbrechung, geht es beim Web-Marketing darum, zum perfekten Zeitpunkt hilfreichen Content zu liefern, n\u00e4mlich dann, wenn der Kunde es braucht. &#8221;<\/p>\n<p>\u2013 Zitat von <a title=\"David Meerman Scott\" href=\"https:\/\/www.davidmeermanscott.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-wpel-link=\"external\"><strong>David Meerman Scott<\/strong><\/a><\/p><\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_182\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_183  wpb_row td-pb-row tdc-element-style\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_183,\r\n                .tdi_183 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_183,\r\n\t\t\t\t.tdi_183 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_183 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_183:before,\r\n\t\t\t\t.tdi_183:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_183{\npadding-top:35px !important;\npadding-bottom:20px !important;\nposition:relative;\n}\n\n.tdi_183 .td_block_wrap{ text-align:left }\n\n<\/style>\n<div class=\"tdi_182_rand_style td-element-style\" ><style>\n\/* custom css - generated by TagDiv Composer *\/\n\n.tdi_182_rand_style{\nbackground-color:#44546a !important;\n}\n <\/style><\/div><div class=\"vc_column tdi_185  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_185{\r\n                    vertical-align: baseline;\r\n                }.tdi_185 > .wpb_wrapper,\r\n\t\t\t\t.tdi_185 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_185 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_185 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_185 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_icon tdi_186 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_186\"   >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_186{\npadding-top:20px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_186 i{\r\n\t\t\t\t    font-size: 40px;\r\n\t\t\t\t    text-align: center;\r\n\t\t\t\t\r\n\t\t\t\t    width: 72px;\r\n\t\t\t\t    height: 72px;\r\n\t\t\t\t    line-height: 72px;\r\n\t\t\t\t}.tdi_186 i,\r\n\t\t\t\t.tdi_186 .tds-icon-svg-wrap{\r\n\t\t\t\t    position: relative;\r\n\t\t\t\t    top: 0px;\r\n\t\t\t\t}\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_187{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t\r\n\t\t\t\t\tbackground-color: #dd2380;\r\n\t\t\t\t}.tdi_187:before{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t\r\n\t\t\t\t\tcolor: #ffffff;\r\n\t\t\t\t}.tdi_187 svg{\r\n\t\t\t\t    fill: #ffffff;\r\n\t\t\t\t}.tdi_187 svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}.tdi_187,\r\n\t\t\t\t.tdi_187:after{\r\n\t\t\t\t    border-radius: 50px;\r\n\t\t\t\t}.tdi_186:hover .tdi_187,\r\n\t\t\t\t.tdi_186:hover .tdi_187:after{\r\n\t\t\t\t    border-radius: 50px;\r\n\t\t\t\t}\n\n\/* landscape *\/\n@media (min-width: 1019px) and (max-width: 1140px){\n\n}\n\n\/* portrait *\/\n@media (min-width: 768px) and (max-width: 1018px){\n\n}\n\n\/* phone *\/\n@media (max-width: 767px){\n\n}\n<\/style><i class=\"tds-icon td-icon-quote-square tdi_187 td-fix-index \"><\/i><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_188  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_188\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_188{\nmargin-top:-35px !important;\npadding-left:35px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_188{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }.tdi_188 h1,\r\n\t\t\t\t.tdi_188 h2,\r\n\t\t\t\t.tdi_188 h3,\r\n\t\t\t\t.tdi_188 h4,\r\n\t\t\t\t.tdi_188 h5,\r\n\t\t\t\t.tdi_188 h6{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_188 h2{\r\n\t\t\t        line-height:1.2 !important;font-weight:400 !important;\r\n\t\t        }\n}\n<\/style><div class=\"td-fix-index\"><h2><a id=\"Google-Tipps-zu-erstellen-von-Erstklassigen-Website-Content-in-nur-drei-Schritten\"><\/a>Google-Tipps zu erstellen von Erstklassigen Website-Content in nur drei Schritten<\/h2>\n<p><strong>N\u00fctzliche Google-Tools, um Content zu erstellen und ihre Funktionen:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/trends.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-wpel-link=\"external\"><strong>Google Trends<\/strong><\/a>: Beliebte Top-Suchanfragen in der Google-Suche nach Region und Sprache erfassen.<\/li>\n<li><a href=\"https:\/\/questionhub.withgoogle.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-wpel-link=\"external\"><strong>Google Question Hub<\/strong><\/a>: Sammelt unbeantwortete Fragen von Nutzern und als Content nutzen oder FAQ.<\/li>\n<li><a href=\"https:\/\/marketfinder.thinkwithgoogle.com\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-wpel-link=\"external\"><strong>Market Finder<\/strong><\/a>: Gesch\u00e4ftsm\u00f6glichkeiten erkennen, um gegebenenfalls umzudenken oder erweitern.<\/li>\n<li><a href=\"https:\/\/newsinitiative.withgoogle.com\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-wpel-link=\"external\"><strong>News Consumer Insights<\/strong><\/a>: Interaktionen der Besucher ihrer Webseite optimieren durch relevante Besucherquellen<\/li>\n<\/ul>\n<h2>Content Marketing verbessern durch n\u00fctzliche Tools<\/h2>\n<ul>\n<li><a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-wpel-link=\"external\"><strong>Google Analytics<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/search.google.com\/search-console\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-wpel-link=\"external\"><strong>Search Console<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/realtime-content-insights.appspot.com\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-wpel-link=\"external\"><strong>Realtime Content Insights<\/strong><\/a><\/li>\n<\/ul>\n<h2>Neueste Tipps und Trends folgen<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.consumerbarometer.com\/en\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-wpel-link=\"external\"><strong>Consumer Barometer<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.google.com\/adsense\/start\/success-stories\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-wpel-link=\"external\"><strong>Erfolgsgeschichten<\/strong><\/a><\/li>\n<\/ul>\n<p>Quelle und Empfehlung: <a href=\"https:\/\/www.google.com\/intl\/de_de\/adsense\/start\/resources\/creating-content-in-3-steps\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-wpel-link=\"external\">https:\/\/www.google.com\/intl\/de_de\/adsense\/start\/resources\/creating-content-in-3-steps\/<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_189\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_190  wpb_row td-pb-row tdc-element-style\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_190,\r\n                .tdi_190 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_190{\r\n\t\t\t\t\tposition: relative;\r\n\t\t\t\t}.tdi_190 .tdc-row-divider{\r\n                    overflow: hidden;\r\n                }.tdi_190 .tdc-row-divider-bottom .tdm-svg{\r\n\t\t\t\t\tfill: #ffffff;\r\n\t\t\t\t}.tdi_190 .tdc-row-divider-bottom .tdc-divider-space{\r\n\t\t\t\t\tbackground-color: #ffffff;\r\n\t\t\t\t\r\n\t\t\t\t\ttop: 100%;\r\n\t\t\t\t    height: px;\r\n\t\t\t\t}.tdi_190 .tdc-row-divider-bottom{\r\n\t\t\t\t    bottom: px;\r\n\t\t\t\t}.tdi_190,\r\n\t\t\t\t.tdi_190 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_190 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_190:before,\r\n\t\t\t\t.tdi_190:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_190{\npadding-top:50px !important;\npadding-bottom:75px !important;\nposition:relative;\n}\n\n.tdi_190 .td_block_wrap{ text-align:left }\n\n<\/style>\n<div class=\"tdi_189_rand_style td-element-style\" ><style>\n\/* custom css - generated by TagDiv Composer *\/\n\n.tdi_189_rand_style{\nbackground-color:#e8eae9 !important;\n}\n <\/style><\/div><div class=\"tdc-row-divider\"><div class=\"tdc-divider1 tdc-row-divider-bottom\"><div class=\"tdc-divider-space\"><\/div><svg class=\"tdm-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2000 400\" preserveAspectRatio=\"none\">\r\n                                        <path class=\"tdm-svg1\" d=\"M0,700V379.5s202.305-24.86,347.625-25.735C579.21,352.37,802.4,388.177,1028.62,388.177c267.7,0,688.66-114.675,971.38-113.177V700H0Z\"\/>\r\n                                        <path class=\"tdm-svg2\" d=\"M0,700V351s196.305-40.735,418.125-40.735c302.089,0,417.275,50.912,643.495,50.912C1329.32,361.177,1706.78,239,2000,239V700H0Z\"\/>\r\n                                        <path class=\"tdm-svg3\" d=\"M0,700V337.5s209.805-48.235,431.625-48.235c302.089,0,450.275,34.412,676.495,34.412C1375.82,323.677,1727.78,221,2000,221V700H0Z\"\/>\r\n                                        <\/svg><\/div><\/div><div class=\"vc_column tdi_192  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_192{\r\n                    vertical-align: baseline;\r\n                }.tdi_192 > .wpb_wrapper,\r\n\t\t\t\t.tdi_192 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_192 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_192 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_192 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"vc_row_inner tdi_194  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_194{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_194,\r\n\t\t\t\t.tdi_194 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_194 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_196  wpb_column vc_column_container tdc-inner-column td-pb-span5\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_196{\r\n                    vertical-align: baseline;\r\n                }.tdi_196 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_196 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_196 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_icon tdi_197 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_197\"   >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_197 i{\r\n\t\t\t\t    font-size: 100px;\r\n\t\t\t\t    text-align: center;\r\n\t\t\t\t\r\n\t\t\t\t    width: 100px;\r\n\t\t\t\t    height: 100px;\r\n\t\t\t\t    line-height: 100px;\r\n\t\t\t\t}.tdi_197 i,\r\n\t\t\t\t.tdi_197 .tds-icon-svg-wrap{\r\n\t\t\t\t    position: relative;\r\n\t\t\t\t    top: 0px;\r\n\t\t\t\t}\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_198{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t}.tdi_198:before{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t\r\n\t\t\t\t\tbackground-color: #dd2380;\r\n\t\t\t\t\t-webkit-background-clip: text;\r\n\t\t\t\t\t-webkit-text-fill-color: transparent;\r\n\t\t\t\t}html[class*='ie'] .tdi_198:before{\r\n\t\t\t\t    background: none;\r\n\t\t\t\t\tcolor: #dd2380;\r\n\t\t\t\t}.tdi_198 svg{\r\n\t\t\t\t    fill: #dd2380;\r\n\t\t\t\t}.tdi_198 svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}\n\n\/* landscape *\/\n@media (min-width: 1019px) and (max-width: 1140px){\n\n}\n\n\/* portrait *\/\n@media (min-width: 768px) and (max-width: 1018px){\n\n}\n\n\/* phone *\/\n@media (max-width: 767px){\n\n}\n<\/style><i class=\"tds-icon tdc-font-oi tdc-font-oi-double-quote-serif-right tdi_198 td-fix-index \"><\/i><\/div><div class=\"tdm_block td_block_wrap tdm_block_column_title tdi_199 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_199\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_199{\nmargin-top:-35px !important;\npadding-left:35px !important;\n}\n\n<\/style><div class=\"td-block-row\"><div class=\"td-block-span12 tdm-col\">\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_200 .tdm-title{\r\n\t\t\t\t\tbackground-color: #44546a;\r\n\t\t\t\t\t-webkit-background-clip: text;\r\n\t\t\t\t\t-webkit-text-fill-color: transparent;\r\n\t\t\t\t}html[class*='ie'] .tdi_200 .tdm-title{\r\n\t\t\t\t    background: none;\r\n\t\t\t\t\tcolor: #44546a;\r\n\t\t\t\t}.tdi_200 .tdm-title{\r\n\t\t\t\t\tfont-size:75px !important;line-height:1 !important;\r\n\t\t\t\t}\n\n\/* portrait *\/\n@media (min-width: 768px) and (max-width: 1018px){\n.tdi_200 .tdm-title{\r\n\t\t\t\t\tfont-size:45px !important;\r\n\t\t\t\t}\n}\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_200 .tdm-title{\r\n\t\t\t\t\tfont-size:35px !important;font-weight:600 !important;\r\n\t\t\t\t}\n}\n<\/style><div class=\"tds-title tds-title1 td-fix-index tdi_200 \"><h2 class=\"tdm-title tdm-title-md\">Was ist Public Relations?<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_column_inner tdi_202  wpb_column vc_column_container tdc-inner-column td-pb-span7\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_202{\r\n                    vertical-align: baseline;\r\n                }.tdi_202 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_202 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_202 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_204 \"  style=\"height: 75px\"><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_205  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_205\" ><div class=\"td-fix-index\"><p>Als Public Relations wird die Summe aller Aktionen der \u00d6ffentlichkeitsarbeit bezeichnet. Public Relations richten sich an die gesamte \u00d6ffentlichkeit, wie z. B.<\/p>\n<ul>\n<li>Kunden<\/li>\n<li>Investoren<\/li>\n<li>Mitarbeiter<\/li>\n<li>B\u00fcrger<\/li>\n<li>Anteilseigner<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_206  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_206\" ><div class=\"td-fix-index\"><p>Die wichtigsten Ziele sind der Aufbau von Vertrauen in ein Produkt oder Unternehmen, womit Public Relations ein unmittelbares Instrument zur Imagepflege darstellt. Aus diesem Grund muss \u00d6ffentlichkeitsarbeit vor allem glaubw\u00fcrdig sein. Als Kriterien f\u00fcr den Erfolg der Public Relations gelten unter anderem Verst\u00e4ndlichkeit, ein klar definierter Fokus, eine optimale Planung und allen voran die Kontinuit\u00e4t. Nur kontinuierliche und gleichzeitig glaubw\u00fcrdige \u00d6ffentlichkeitsarbeit f\u00fchrt zu einem messbaren Erfolg, wobei die Attribute \u201ekontinuierlich\u201c und \u201eglaubw\u00fcrdig\u201c gleichwertig zu betrachten sind. Wichtig ist au\u00dferdem die Art der Kommunikation: Sie sollte stets gut verst\u00e4ndlich und nachvollziehbar gestaltet werden.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_207\" class=\"tdc-row stretch_row_1200 td-stretch-content\"><div class=\"vc_row tdi_208  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_208,\r\n                .tdi_208 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_208,\r\n\t\t\t\t.tdi_208 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_208 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_208:before,\r\n\t\t\t\t.tdi_208:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_208{\nmargin-top:50px !important;\n}\n\n.tdi_208 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column tdi_210  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_210{\r\n                    vertical-align: baseline;\r\n                }.tdi_210 > .wpb_wrapper,\r\n\t\t\t\t.tdi_210 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_210 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_210 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_210 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_211  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_211\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_211 h3{\r\n\t\t\t        font-size:75px !important;line-height:1 !important;font-weight:700 !important;\r\n\t\t        }.tdi_211 h1,\r\n\t\t\t\t.tdi_211 h2,\r\n\t\t\t\t.tdi_211 h3,\r\n\t\t\t\t.tdi_211 h4,\r\n\t\t\t\t.tdi_211 h5,\r\n\t\t\t\t.tdi_211 h6{\r\n\t\t\t        color: #44546a;\r\n\t\t        }\n\n\/* portrait *\/\n@media (min-width: 768px) and (max-width: 1018px){\n.tdi_211 h3{\r\n\t\t\t        font-size:35px !important;font-weight:400 !important;\r\n\t\t        }\n}\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_211 h3{\r\n\t\t\t        font-size:35px !important;line-height:1.2 !important;font-weight:400 !important;\r\n\t\t        }\n}\n<\/style><div class=\"td-fix-index\"><h3><a id=\"Content-Marketing-mit-CarPR\"><\/a>Content-Marketing und Public Relations (PR) mit CarPR<\/h3>\n<p>CarPR bietet ein sehr effektives, auf die Automobilbranche spezialisiertes Content-Marketing in all seinen Facetten an. <a href=\"https:\/\/www.carpr.de\/pressemeldung-schreiben\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Professionell formulierte Pressemitteilungen<\/a> k\u00f6nnen ebenso wie die Erstellung von Blogeintr\u00e4gen und Unternehmensinformationen kurz-, mittel- und langfristig einen erheblichen Beitrag zum unternehmerischen Erfolg leisten.<\/p>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_212  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_212\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_212 h1,\r\n\t\t\t\t.tdi_212 h2,\r\n\t\t\t\t.tdi_212 h3,\r\n\t\t\t\t.tdi_212 h4,\r\n\t\t\t\t.tdi_212 h5,\r\n\t\t\t\t.tdi_212 h6{\r\n\t\t\t        color: #44546a;\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><h3><strong>So unterst\u00fctzen wir Sie:<\/strong><\/h3>\n<ul>\n<li>\n<h4>Aufbau von Strategien f\u00fcr Ihren Online-Erfolg<\/h4>\n<\/li>\n<li>\n<h4>Tipps und Anleitungen f\u00fcr mehr Sichtbarkeit und Reichweit<\/h4>\n<\/li>\n<li>\n<h4>Passende L\u00f6sungen und Empfehlungen f\u00fcr Ihre Webseite.<\/h4>\n<\/li>\n<\/ul>\n<h5>M\u00f6chten Sie mehr \u00fcber die Potenziale erfahren, buchen Sie <a href=\"https:\/\/www.carpr.de\/pr-service\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">hier<\/a> ein PR-Paket oder <a href=\"https:\/\/www.carpr.de\/kontakt\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">kontaktieren Sie uns<\/a> oder telefonisch unter <a href=\"tel:+492034799808\" data-wpel-link=\"internal\"><strong>+49-203-4799808<\/strong>.<\/a><\/h5>\n<\/div><\/div><\/div><\/div><div class=\"vc_column tdi_214  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_214{\r\n                    vertical-align: baseline;\r\n                }.tdi_214 > .wpb_wrapper,\r\n\t\t\t\t.tdi_214 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_214 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_214 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_214 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_215  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_215\" ><div class=\"td-fix-index\"><figure id=\"attachment_92242\" aria-describedby=\"caption-attachment-92242\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-92242 size-full\" src=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2021\/09\/online-medien-mehr-sichbarkeit-google.jpg\" alt=\"Online-Medien f\u00fcr mehr Sichtbarkeit bei Google\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2021\/09\/online-medien-mehr-sichbarkeit-google.jpg 1200w, https:\/\/www.carpr.de\/wp-content\/uploads\/2021\/09\/online-medien-mehr-sichbarkeit-google-600x400.jpg 600w, https:\/\/www.carpr.de\/wp-content\/uploads\/2021\/09\/online-medien-mehr-sichbarkeit-google-300x200.jpg 300w, https:\/\/www.carpr.de\/wp-content\/uploads\/2021\/09\/online-medien-mehr-sichbarkeit-google-1024x683.jpg 1024w, https:\/\/www.carpr.de\/wp-content\/uploads\/2021\/09\/online-medien-mehr-sichbarkeit-google-768x512.jpg 768w, https:\/\/www.carpr.de\/wp-content\/uploads\/2021\/09\/online-medien-mehr-sichbarkeit-google-696x464.jpg 696w, https:\/\/www.carpr.de\/wp-content\/uploads\/2021\/09\/online-medien-mehr-sichbarkeit-google-1068x712.jpg 1068w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-92242\" class=\"wp-caption-text\">Online-Medien f\u00fcr mehr Sichtbarkeit und Traffic bei Google<\/figcaption><\/figure>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_216  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_216\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_216{\npadding-left:- !important;\nborder-style:solid !important;\nborder-color:#888888 !important;\nborder-width: 0px 0px 0px 0px !important;\n}\n\n\/* phone *\/\n@media (max-width: 767px)\n{\n.tdi_216{\npadding-right:10px !important;\n}\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_216 blockquote p{\r\n\t\t\t        font-size:- !important;\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><blockquote class=\"td_quote_box td_box_center\"><p>Wir arbeiten effektiv und transparent. Da s\u00e4mtliche Aktivit\u00e4ten f\u00fcr die Kfz-Branche auf einen messbaren Erfolg ausgerichtet sind, haben unsere Kunden jederzeit die M\u00f6glichkeit, die Wirksamkeit aller Ma\u00dfnahmen nachzuvollziehen. Vertrauen auch Sie dem PR-Spezialisten f\u00fcr die Autobranche. Wir freuen uns auf Ihren Anruf und darauf, unsere Erfahrung und Leidenschaft f\u00fcr Ihren Erfolg einsetzen zu d\u00fcrfen.<\/p><\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_217\" class=\"tdc-row stretch_row_1400 td-stretch-content\"><div class=\"vc_row tdi_218  wpb_row td-pb-row tdc-element-style\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_218,\r\n                .tdi_218 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_218,\r\n\t\t\t\t.tdi_218 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_218 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_218:before,\r\n\t\t\t\t.tdi_218:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_218{\nmargin-bottom:0px !important;\npadding-bottom:0px !important;\nposition:relative;\n}\n\n.tdi_218 .td_block_wrap{ text-align:left }\n\n<\/style>\n<div class=\"tdi_217_rand_style td-element-style\" ><style>\n\/* custom css - generated by TagDiv Composer *\/\n\n.tdi_217_rand_style{\nbackground-color:#32a4b8 !important;\n}\n <\/style><\/div><div class=\"vc_column tdi_220  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_220{\r\n                    vertical-align: baseline;\r\n                }.tdi_220 > .wpb_wrapper,\r\n\t\t\t\t.tdi_220 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_220 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_220 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_220 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_220{\nmargin-bottom:0px !important;\npadding-bottom:0px !important;\n}\n\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_221  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_221\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_221{\nmargin-bottom:0px !important;\npadding-top:10px !important;\npadding-bottom:0px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_221,\r\n                .tdi_221 p{\r\n\t\t\t        font-size:24px !important;\r\n\t\t        }.tdi_221{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><p style=\"text-align: center;\">Brauchen Sie Hilfe? Rufen Sie unser Supportteam unter folgender Nummer an: 0203 \u2013 47 99 808<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":106292,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"class_list":["post-75234","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.carpr.de\/wp-json\/wp\/v2\/pages\/75234"}],"collection":[{"href":"https:\/\/www.carpr.de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.carpr.de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.carpr.de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.carpr.de\/wp-json\/wp\/v2\/comments?post=75234"}],"version-history":[{"count":0,"href":"https:\/\/www.carpr.de\/wp-json\/wp\/v2\/pages\/75234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.carpr.de\/wp-json\/wp\/v2\/media\/106292"}],"wp:attachment":[{"href":"https:\/\/www.carpr.de\/wp-json\/wp\/v2\/media?parent=75234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}