{"id":77033,"date":"2020-12-26T10:29:46","date_gmt":"2020-12-26T09:29:46","guid":{"rendered":"https:\/\/www.carpr.de\/?page_id=77033"},"modified":"2023-12-06T13:14:33","modified_gmt":"2023-12-06T12:14:33","slug":"presseportale-und-presseverteiler-stellen-die-aelteste-online-content-marketing-plattform","status":"publish","type":"page","link":"https:\/\/www.carpr.de\/presseportale-und-presseverteiler-stellen-die-aelteste-online-content-marketing-plattform\/","title":{"rendered":"Presseportale-und-Presseverteiler-stellen-die-aelteste-Online-Content-Marketing-Plattform"},"content":{"rendered":"<div id=\"tdi_1\" class=\"tdc-zone\"><div class=\"tdc_zone tdi_2  wpb_row td-pb-row\"  >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2{\r\n                    min-height: 0;\r\n                }\n<\/style><div id=\"tdi_3\" class=\"tdc-row stretch_row_1400 td-stretch-content\"><div class=\"vc_row tdi_4  wpb_row td-pb-row tdc-element-style\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4,\r\n                .tdi_4 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_4,\r\n\t\t\t\t.tdi_4 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4:before,\r\n\t\t\t\t.tdi_4:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_4{\nposition:relative;\n}\n\n.tdi_4 .td_block_wrap{ text-align:left }\n\n<\/style>\n<div class=\"tdi_3_rand_style td-element-style\" ><style>\n\/* custom css - generated by TagDiv Composer *\/\n\n.tdi_3_rand_style{\nbackground-color:#6b317c !important;\n}\n <\/style><\/div><div class=\"vc_column tdi_6  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_6{\r\n                    vertical-align: baseline;\r\n                }.tdi_6 > .wpb_wrapper,\r\n\t\t\t\t.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_6{\npadding-top:85px !important;\n}\n\n<\/style><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_inline_text tdi_7 tdm-inline-block td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_7\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdm_block.tdm_block_inline_text{\r\n                  margin-bottom: 0;\r\n                  vertical-align: top;\r\n                }.tdm_block.tdm_block_inline_text .tdm-descr{\r\n                  margin-bottom: 0;\r\n                  -webkit-transform: translateZ(0);\r\n                  transform: translateZ(0);\r\n                }.tdc-row-content-vert-center .tdm-inline-text-yes{\r\n                  vertical-align: middle;\r\n                }.tdc-row-content-vert-bottom .tdm-inline-text-yes{\r\n                  vertical-align: bottom;\r\n                }.tdi_7{\r\n                    text-align: left !important;\r\n                }.tdi_7 .tdm-descr{\r\n                    color: #ffffff;\r\n                }\n<\/style><p class=\"tdm-descr\">Content Marketing: Definition, Ziele und Strategien<\/p><\/div><div class=\"tdm_block td_block_wrap tdm_block_column_title tdi_8 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_8\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_8{\npadding-top:- !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdm_block_column_title{\r\n                  margin-bottom: 0;\r\n                  display: inline-block;\r\n                  width: 100%;\r\n                }\n<\/style><div class=\"td-block-row\"><div class=\"td-block-span12 tdm-col\">\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_9 .tdm-title{\r\n\t\t\t\t\tcolor: #ffffff;\r\n\t\t\t\t}.tdi_9 .tdm-title{\r\n\t\t\t\t\tfont-size:56px !important;font-weight:400 !important;\r\n\t\t\t\t}\n<\/style><div class=\"tds-title tds-title1 td-fix-index tdi_9 \"><h3 class=\"tdm-title tdm-title-md\">Content- Marketing<\/h3><\/div><\/div><\/div><\/div><div class=\"tdm_block td_block_wrap tdm_block_inline_text tdi_10 tdm-inline-block td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_10\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_10{\r\n                    text-align: left !important;\r\n                }.tdi_10 .tdm-descr{\r\n                    color: #ffffff;\r\n                \r\n\t\t\t\t\tfont-size:18px !important;font-weight:400 !important;\r\n\t\t\t\t}\n<\/style><p class=\"tdm-descr\">Content-Marketing ist eine wegweisende Strategie, die eine Vielzahl von Inhalten wie Blog-Posts, Videos, Infografiken und Podcasts nutzt, um gezielt die Zielgruppe anzusprechen. Diese Inhalte zielen darauf ab, Probleme zu l\u00f6sen, Fragen zu beantworten oder zu unterhalten. Es ist die Antwort auf Fragen wie \"Was ist Content Marketing?\" und nach konkreten Beispielen.\n<br><br>\nDurch die Bereitstellung relevanter Informationen strebt das Unternehmen an, nicht nur das Vertrauen und die Glaubw\u00fcrdigkeit der Zielgruppe zu st\u00e4rken, sondern auch die Markenbekanntheit zu steigern, Leads zu generieren, Kunden zu binden und sich als Experte in der Branche zu positionieren. Es geht darum, den Website-Traffic zu erh\u00f6hen, das SEO-Ranking zu verbessern, das Engagement in sozialen Medien zu steigern und die Reichweite zu erweitern.<\/p><\/div><\/div><\/div><div class=\"vc_column tdi_12  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_12{\r\n                    vertical-align: baseline;\r\n                }.tdi_12 > .wpb_wrapper,\r\n\t\t\t\t.tdi_12 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_12 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_12 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_12 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_inline_image tdi_13 td-animation-stack tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_13\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_13{\nmargin-right:-110px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdm_block.tdm_block_inline_image{\r\n                  position: relative;\r\n                  margin-bottom: 0;\r\n                  line-height: 0;\r\n                  overflow: hidden;\r\n                }.tdm_block.tdm_block_inline_image .tdm-inline-image-wrap{\r\n                  position: relative;\r\n                  display: inline-block;\r\n                }.tdm_block.tdm_block_inline_image .td-image-video-modal{\r\n                  cursor: pointer;\r\n                }.tdm_block.tdm_block_inline_image .tdm-caption{\r\n                  width: 100%;\r\n                  font-family: Verdana, BlinkMacSystemFont, -apple-system, \"Segoe UI\", Roboto, Oxygen, Ubuntu, Cantarell, \"Open Sans\", \"Helvetica Neue\", sans-serif;\r\n                  padding-top: 6px;\r\n                  padding-bottom: 6px;\r\n                  font-size: 12px;\r\n                  font-style: italic;\r\n                  font-weight: normal;\r\n                  line-height: 17px;\r\n                  color: #444;\r\n                }.tdm_block.tdm_block_inline_image.tdm-caption-over-image .tdm-caption{\r\n                  position: absolute;\r\n                  left: 0;\r\n                  bottom: 0;\r\n                  margin-top: 0;\r\n                  padding-left: 10px;\r\n                  padding-right: 10px;\r\n                  width: 100%;\r\n                  background: rgba(0, 0, 0, 0.7);\r\n                  color: #fff;\r\n                }.tdi_13{\r\n                    width: 1000px;\r\n                }.tdi_13 .tdm-inline-image-wrap:hover:before{\r\n                    opacity: 0;\r\n                }\n<\/style><div class=\"tdm-inline-image-wrap \" ><img loading=\"lazy\" decoding=\"async\" class=\"tdm-image td-fix-index td-lazy-img\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAABCwAAAJEAQMAAADnqyfeAAAAA1BMVEWurq51dlI4AAAAAXRSTlMmkutdmwAAAG9JREFUeNrswYEAAAAAgKD9qRepAgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADg9uCQAAAAAEDQ\/9fOsAAAAAAAAAAAAAAAAAAAAAAAsAox6wABwRHV3QAAAABJRU5ErkJggg==\" data-type=\"image_tag\" data-img-url=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2023\/12\/the-complete-guide-to-content-marketing-in-2023-2024-automotive.png\"  title=\"the-complete-guide-to-content-marketing-in-2023&#8212;2024-automotive\" width=\"768\" height=\"512\"><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_14\" class=\"tdc-row stretch_row_1400 td-stretch-content\"><div class=\"vc_row tdi_15  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_15,\r\n                .tdi_15 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_15,\r\n\t\t\t\t.tdi_15 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_15 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_15:before,\r\n\t\t\t\t.tdi_15:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_15{\npadding-top:75px !important;\n}\n\n.tdi_15 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column tdi_17  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_17{\r\n                    vertical-align: baseline;\r\n                }.tdi_17 > .wpb_wrapper,\r\n\t\t\t\t.tdi_17 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_17 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_17 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_17 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_column_title tdi_18 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_18\" ><div class=\"td-block-row\"><div class=\"td-block-span12 tdm-col\">\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_19 .tdm-title{\r\n\t\t\t\t\tcolor: var(--downtown-menu-bg);\r\n\t\t\t\t\r\n\t\t\t\t\tfont-size:36px !important;font-weight:400 !important;\r\n\t\t\t\t}.tdi_19 .tdm-title-line{\r\n\t\t\t\t\twidth: 180px;\r\n\t\t\t\t\r\n\t\t\t\t\theight: 49px;\r\n\t\t\t\t}.tdi_19 .tdm-title-line:after{\r\n\t\t\t\t\theight: 5px;\r\n\t\t\t\t\r\n\t\t\t\t\tbottom: 40%;\r\n\t\t\t\t}\n<\/style><div class=\"tds-title tds-title2 td-fix-index tdi_19 \"><h3 class=\"tdm-title tdm-title-md\">Die Geschichte des Content Marketings \u2013 Wie alles entstand<\/h3><div class=\"tdm-title-line\"><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_20  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_20\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.vc_column_text > .td-element-style{\r\n\t\t\t\t\tz-index: -1;\r\n\t\t\t\t}.tdi_20,\r\n                .tdi_20 p{\r\n\t\t\t        font-size:16px !important;font-weight:400 !important;\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><p><strong><em>Ein Blick auf die Entwicklung und die entscheidenden Aspekte einer revolution\u00e4ren Marketingstrategie<\/em><br \/><\/strong><\/p>\n<p>Die Reise durch die Geschichte des Content Marketings enth\u00fcllt eine faszinierende Evolution \u2013 von den Anf\u00e4ngen als revolution\u00e4re Marketingstrategie bis hin zu seiner heutigen Unverzichtbarkeit im Arsenal moderner Unternehmensstrategien. Doch was macht diesen Begriff wirklich aus? Hier tauchen wir ein in die Definition, die Strategie und die vielf\u00e4ltigen Ziele dieses kreativen Meisterwerks der Kundenbindung und -ansprache.<\/p>\n<p>Historisch betrachtet, blickt das Content-Marketing auf eine \u00fcber 100-j\u00e4hrige Geschichte zur\u00fcck. Das Bielefelder Unternehmen \u201eDr. Oetker\u201c nutzte im Jahr 1891 wohl zum ersten Mal das Instrument des Content-Marketings, als es seine Backpulver-T\u00fctchen mit Rezepten bedruckte. Schon 1911 folgte ein Kochbuch, das bis heute untrennbar mit dem Namen des Unternehmens verbunden ist. Seitdem haben sich die M\u00f6glichkeiten eines erfolgreichen Content-Marketings kontinuierlich weiterentwickelt und erheblich erweitert. Pressemitteilungen, die sich an die Print-Medien richten, bestimmten viele Jahre die Informationspolitik der Unternehmen und sind auch heute noch f\u00fcr die Pressearbeit relevant.<\/p>\n<p>Der Begriff \u201e<strong>Presseverteiler<\/strong>\u201c wurde in dieser Zeit gepr\u00e4gt. Erst Anfang der 2000-er Jahre begann der Siegeszug des <strong>Online-Marketings<\/strong>, beginnend 2004 mit Microsoft, der in jenem Jahr den ersten Unternehmensblog \u00fcberhaupt startete. Kurze Zeit sp\u00e4ter begann der Siegeszug der <strong>Online-Presseportale<\/strong> und Presseverteiler. <strong>Online-Pressemitteilungen<\/strong> unterscheiden sich in Form und Aufbau erheblich von Pressemitteilungen f\u00fcr <strong>Print-Medien<\/strong>, die sich ausschlie\u00dflich an Redakteure und Journalisten richten.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_21\" class=\"tdc-row stretch_row_1400 td-stretch-content\"><div class=\"vc_row tdi_22  wpb_row td-pb-row tdc-row-content-vert-center\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_22,\r\n                .tdi_22 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_22,\r\n\t\t\t\t.tdi_22 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_22 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_22:before,\r\n\t\t\t\t.tdi_22:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}@media (min-width: 767px) {\r\n                    .tdi_22.tdc-row-content-vert-center,\r\n                    .tdi_22.tdc-row-content-vert-center .tdc-columns {\r\n                        display: flex;\r\n                        align-items: center;\r\n                        flex: 1;\r\n                    }\r\n                    .tdi_22.tdc-row-content-vert-bottom,\r\n                    .tdi_22.tdc-row-content-vert-bottom .tdc-columns {\r\n                        display: flex;\r\n                        align-items: flex-end;\r\n                        flex: 1;\r\n                    }\r\n                    .tdi_22.tdc-row-content-vert-center .td_block_wrap {\r\n                        vertical-align: middle;\r\n                    }\r\n                    .tdi_22.tdc-row-content-vert-bottom .td_block_wrap {\r\n                        vertical-align: bottom;\r\n                    }\r\n                }\n<\/style><div class=\"vc_column tdi_24  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_24{\r\n                    vertical-align: baseline;\r\n                }.tdi_24 > .wpb_wrapper,\r\n\t\t\t\t.tdi_24 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_24 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_24 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_24 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_inline_image tdi_25 td-animation-stack tdm-inline-block tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_25\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_25 .tdm-inline-image-wrap:hover:before{\r\n                    opacity: 0;\r\n                }\n<\/style><div class=\"tdm-inline-image-wrap \" ><img loading=\"lazy\" decoding=\"async\" class=\"tdm-image td-fix-index td-lazy-img\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAABCwAAAJEAQMAAADnqyfeAAAAA1BMVEWurq51dlI4AAAAAXRSTlMmkutdmwAAAG9JREFUeNrswYEAAAAAgKD9qRepAgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADg9uCQAAAAAEDQ\/9fOsAAAAAAAAAAAAAAAAAAAAAAAsAox6wABwRHV3QAAAABJRU5ErkJggg==\" data-type=\"image_tag\" data-img-url=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2023\/12\/content_marketing_definition.png\"  title=\"Pressemeldung einstellen\" alt=\"Pressemeldung einstellen\" width=\"768\" height=\"512\"><\/div><\/div><\/div><\/div><div class=\"vc_column tdi_27  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_27{\r\n                    vertical-align: baseline;\r\n                }.tdi_27 > .wpb_wrapper,\r\n\t\t\t\t.tdi_27 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_27 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_27 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_27 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_28  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_28\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_28,\r\n                .tdi_28 p{\r\n\t\t\t        font-size:16px !important;font-weight:400 !important;\r\n\t\t        }.tdi_28 h2{\r\n\t\t\t        font-size:36px !important;font-weight:400 !important;\r\n\t\t        }.tdi_28 h1,\r\n\t\t\t\t.tdi_28 h2,\r\n\t\t\t\t.tdi_28 h3,\r\n\t\t\t\t.tdi_28 h4,\r\n\t\t\t\t.tdi_28 h5,\r\n\t\t\t\t.tdi_28 h6{\r\n\t\t\t        color: var(--downtown-menu-bg);\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><h2>Definition von Content Marketing<\/h2>\n<p>Content Marketing bezeichnet eine strategische Marketingmethode, die darauf abzielt, durch die Erstellung und Verbreitung relevanter, hochwertiger Inhalte eine Zielgruppe anzuziehen, zu informieren oder zu unterhalten. Anstelle einer direkten Bewerbung von Produkten oder Dienstleistungen liegt der Schwerpunkt auf der Bereitstellung von Mehrwert und L\u00f6sungen. Diese Inhalte k\u00f6nnen in verschiedenen Formaten wie Blog-Artikeln, Videos, Infografiken oder Podcasts pr\u00e4sentiert werden und sind darauf ausgerichtet, den Bed\u00fcrfnissen und Interessen der Zielgruppe gerecht zu werden. Der Fokus liegt dabei auf informativen, unterhaltsamen oder n\u00fctzlichen Inhalten, die einen echten Mehrwert f\u00fcr die Leser oder Zuschauer bieten, anstatt rein werblich zu wirken.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_29\" class=\"tdc-row stretch_row_1400 td-stretch-content\"><div class=\"vc_row tdi_30  wpb_row td-pb-row tdc-row-content-vert-center\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_30,\r\n                .tdi_30 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_30,\r\n\t\t\t\t.tdi_30 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_30 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_30:before,\r\n\t\t\t\t.tdi_30:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}@media (min-width: 767px) {\r\n                    .tdi_30.tdc-row-content-vert-center,\r\n                    .tdi_30.tdc-row-content-vert-center .tdc-columns {\r\n                        display: flex;\r\n                        align-items: center;\r\n                        flex: 1;\r\n                    }\r\n                    .tdi_30.tdc-row-content-vert-bottom,\r\n                    .tdi_30.tdc-row-content-vert-bottom .tdc-columns {\r\n                        display: flex;\r\n                        align-items: flex-end;\r\n                        flex: 1;\r\n                    }\r\n                    .tdi_30.tdc-row-content-vert-center .td_block_wrap {\r\n                        vertical-align: middle;\r\n                    }\r\n                    .tdi_30.tdc-row-content-vert-bottom .td_block_wrap {\r\n                        vertical-align: bottom;\r\n                    }\r\n                }\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_30{\nmargin-top:85px !important;\n}\n\n.tdi_30 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column tdi_32  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_32{\r\n                    vertical-align: baseline;\r\n                }.tdi_32 > .wpb_wrapper,\r\n\t\t\t\t.tdi_32 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_32 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_32 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_32 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_33  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_33\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_33,\r\n                .tdi_33 p{\r\n\t\t\t        font-size:16px !important;font-weight:400 !important;\r\n\t\t        }.tdi_33 h2{\r\n\t\t\t        font-size:36px !important;font-weight:400 !important;\r\n\t\t        }.tdi_33 h1,\r\n\t\t\t\t.tdi_33 h2,\r\n\t\t\t\t.tdi_33 h3,\r\n\t\t\t\t.tdi_33 h4,\r\n\t\t\t\t.tdi_33 h5,\r\n\t\t\t\t.tdi_33 h6{\r\n\t\t\t        color: var(--downtown-menu-bg);\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><h2>Strategie im Content Marketing<\/h2>\n<p>Die Strategie im Content Marketing ist wie die Zusammenstellung eines vielschichtigen Kunstwerks. Welche Inhaltsformate w\u00e4hlt man? Welche Geschichten erz\u00e4hlt man? Sie muss zielgerichtet sein, indem sie Informationsbed\u00fcrfnisse erf\u00fcllt oder Emotionen weckt. Zum Beispiel k\u00f6nnte ein Modeunternehmen nicht nur \u00fcber Trends sprechen, sondern auch Styling-Tipps liefern. Oder ein Tech-Unternehmen k\u00f6nnte informative Videos zu Produktnutzung und Probleml\u00f6sungen bereitstellen. Letztlich geht es um Relevanz, Kreativit\u00e4t und eine zielgerichtete Verbindung mit der Zielgruppe.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"vc_column tdi_35  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_35{\r\n                    vertical-align: baseline;\r\n                }.tdi_35 > .wpb_wrapper,\r\n\t\t\t\t.tdi_35 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_35 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_35 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_35 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_inline_image tdi_36 td-animation-stack tdm-inline-block tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_36\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_36 .tdm-inline-image-wrap:hover:before{\r\n                    opacity: 0;\r\n                }\n<\/style><div class=\"tdm-inline-image-wrap \" ><img loading=\"lazy\" decoding=\"async\" class=\"tdm-image td-fix-index td-lazy-img\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAABCwAAAJEAQMAAADnqyfeAAAAA1BMVEWurq51dlI4AAAAAXRSTlMmkutdmwAAAG9JREFUeNrswYEAAAAAgKD9qRepAgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADg9uCQAAAAAEDQ\/9fOsAAAAAAAAAAAAAAAAAAAAAAAsAox6wABwRHV3QAAAABJRU5ErkJggg==\" data-type=\"image_tag\" data-img-url=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2023\/12\/strategien_content_marketing-min.png\"  title=\"KFZ-Gutachten in Schleswig-Holstein\" alt=\"KFZ-Gutachten in Schleswig-Holstein\" width=\"768\" height=\"512\"><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_37\" class=\"tdc-row stretch_row_1400 td-stretch-content\"><div class=\"vc_row tdi_38  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_38,\r\n                .tdi_38 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_38,\r\n\t\t\t\t.tdi_38 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_38 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_38:before,\r\n\t\t\t\t.tdi_38:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_38{\nmargin-top:85px !important;\n}\n\n.tdi_38 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column tdi_40  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_40{\r\n                    vertical-align: baseline;\r\n                }.tdi_40 > .wpb_wrapper,\r\n\t\t\t\t.tdi_40 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_40 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_40 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_40 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_column_title tdi_41 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_41\" ><div class=\"td-block-row\"><div class=\"td-block-span12 tdm-col\">\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_42 .tdm-title{\r\n\t\t\t\t\tcolor: var(--downtown-menu-bg);\r\n\t\t\t\t\r\n\t\t\t\t\tfont-size:36px !important;font-weight:400 !important;\r\n\t\t\t\t}.tdi_42 .tdm-title-line{\r\n\t\t\t\t\twidth: 180px;\r\n\t\t\t\t\r\n\t\t\t\t\theight: 49px;\r\n\t\t\t\t}.tdi_42 .tdm-title-line:after{\r\n\t\t\t\t\theight: 2px;\r\n\t\t\t\t\r\n\t\t\t\t\tbottom: 40%;\r\n\t\t\t\t}\n<\/style><div class=\"tds-title tds-title2 td-fix-index tdi_42 \"><h2 class=\"tdm-title tdm-title-md\">Ziele des Content Marketings<\/h2><div class=\"tdm-title-line\"><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_43  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_43\" ><div class=\"td-fix-index\"><p>Die Ziele des Content Marketings variieren je nach Unternehmensstrategie. Typische Ziele sind die Steigerung der Markenbekanntheit und Sichtbarkeit, die Generierung von Leads und Kundenbindung, die Positionierung als Experte in der Branche sowie die Verbesserung des Website-Traffics und SEO-Rankings. Dar\u00fcber hinaus strebt Content Marketing oft auch an, das Engagement in sozialen Medien zu steigern und die Reichweite zu erh\u00f6hen.<\/p>\n<p>Content Marketing ist nicht nur eine Marketingstrategie, sondern ein Paradigmenwechsel in der Art und Weise, wie Unternehmen mit ihrer Zielgruppe interagieren. Es bietet die M\u00f6glichkeit, authentische Beziehungen aufzubauen und langfristig erfolgreich zu sein.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_44\" class=\"tdc-row stretch_row_1400 td-stretch-content\"><div class=\"vc_row tdi_45  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_45,\r\n                .tdi_45 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_45,\r\n\t\t\t\t.tdi_45 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_45 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_45:before,\r\n\t\t\t\t.tdi_45:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_45{\nmargin-top:85px !important;\n}\n\n.tdi_45 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column tdi_47  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_47{\r\n                    vertical-align: baseline;\r\n                }.tdi_47 > .wpb_wrapper,\r\n\t\t\t\t.tdi_47 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_47 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_47 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_47 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_column_title tdi_48 tdm-content-horiz-left td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_48\" ><div class=\"td-block-row\"><div class=\"td-block-span12 tdm-col\">\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_49 .tdm-title{\r\n\t\t\t\t\tcolor: var(--downtown-menu-bg);\r\n\t\t\t\t\r\n\t\t\t\t\tfont-size:36px !important;font-weight:400 !important;\r\n\t\t\t\t}.tdi_49 .tdm-title-line{\r\n\t\t\t\t\twidth: 180px;\r\n\t\t\t\t\r\n\t\t\t\t\theight: 49px;\r\n\t\t\t\t}.tdi_49 .tdm-title-line:after{\r\n\t\t\t\t\theight: 2px;\r\n\t\t\t\t\r\n\t\t\t\t\tbottom: 40%;\r\n\t\t\t\t}\n<\/style><div class=\"tds-title tds-title2 td-fix-index tdi_49 \"><h2 class=\"tdm-title tdm-title-md\"><a id=\"Dauerhafte-Link-Building-durch-Content-Marketing\"><\/a>Eines der Hauptziele: Dauerhafter Link-Aufbau<\/h2><div class=\"tdm-title-line\"><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_50  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_50\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_50,\r\n                .tdi_50 p{\r\n\t\t\t        font-size:16px !important;font-weight:400 !important;\r\n\t\t        }.tdi_50 h2{\r\n\t\t\t        font-size:65px !important;line-height:0.8 !important;font-weight:700 !important;\r\n\t\t        }\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_50 h2{\r\n\t\t\t        font-size:35px !important;\r\n\t\t        }\n}\n<\/style><div class=\"td-fix-index\"><p><strong>Dauerhafter Linkaufbau mit Pressetexten als Content-Marketing<\/strong><\/p>\n<p>Online-Pressetexte dienen wie Print-Pressetexte auch der Verbreitung von unternehmensrelevanten Nachrichten. Sie behandeln in aller Regel ein f\u00fcr die Leser interessantes, mit dem Unternehmen mittelbar oder unmittelbar zusammenh\u00e4ngendes Thema, ohne ein Produkt selbst direkt zu bewerben. Allerdings realisiert die Online-Variante Ziele, die \u00fcber den reinen Informationstransport weit hinausgehen. Beispielsweise erreichen Online-Pressetexte durch die laufende Generierung von Links eine h\u00f6here Bewertung der Webseiten durch die Suchmaschinen. In direktem Zusammenhang mit dieser Steigerung der Relevanz steht ein wachsender Bekanntheitsgrad sowie der nachhaltige Ausbau der M\u00f6glichkeiten, Neukunden zu gewinnen. W\u00e4hrend also der Erfolg der klassischen Pressemitteilungen, die sich mit ihrem redaktionellen Inhalt direkt an die Redakteure der Printmedien wenden, auf die Auflage des jeweiligen Printmediums und seine damit verbundene Reichweite begrenzt ist, entwickeln Online-Pressetexte oftmals eine ganz eigene Dynamik, die weit \u00fcber die Verbreitung durch die urspr\u00fcnglich avisierten Presseverteiler hinausgeht.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_51\" class=\"tdc-row stretch_row_1400 td-stretch-content\"><div class=\"vc_row tdi_52  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_52,\r\n                .tdi_52 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_52,\r\n\t\t\t\t.tdi_52 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_52 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_52:before,\r\n\t\t\t\t.tdi_52:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_52{\nmargin-top:50px !important;\n}\n\n.tdi_52 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column tdi_54  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_54{\r\n                    vertical-align: baseline;\r\n                }.tdi_54 > .wpb_wrapper,\r\n\t\t\t\t.tdi_54 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_54 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_54 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_54 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_55  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_55\" ><div class=\"td-fix-index\"><figure id=\"attachment_106276\" aria-describedby=\"caption-attachment-106276\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-106276 size-full\" title=\"Content-Marketing, was Sie alles wissen sollten\" src=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Content_Marketing_was_Sie-alles_wissen_sollten.jpg\" alt=\"Content-Marketing, was Sie alles wissen sollten\" width=\"850\" height=\"566\" srcset=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Content_Marketing_was_Sie-alles_wissen_sollten.jpg 850w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Content_Marketing_was_Sie-alles_wissen_sollten-600x400.jpg 600w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Content_Marketing_was_Sie-alles_wissen_sollten-300x200.jpg 300w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Content_Marketing_was_Sie-alles_wissen_sollten-768x511.jpg 768w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Content_Marketing_was_Sie-alles_wissen_sollten-696x463.jpg 696w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-106276\" class=\"wp-caption-text\">Content-Marketing, was Sie alles wissen sollten<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div><div class=\"vc_column tdi_57  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_57{\r\n                    vertical-align: baseline;\r\n                }.tdi_57 > .wpb_wrapper,\r\n\t\t\t\t.tdi_57 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_57 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_57 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_57 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><\/div><\/div><\/div><\/div><div id=\"tdi_58\" class=\"tdc-row stretch_row_1400 td-stretch-content\"><div class=\"vc_row tdi_59  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_59,\r\n                .tdi_59 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_59,\r\n\t\t\t\t.tdi_59 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_59 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_59:before,\r\n\t\t\t\t.tdi_59:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_59{\nmargin-top:50px !important;\nmargin-bottom:50px !important;\n}\n\n.tdi_59 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column tdi_61  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_61{\r\n                    vertical-align: baseline;\r\n                }.tdi_61 > .wpb_wrapper,\r\n\t\t\t\t.tdi_61 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_61 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_61 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_61 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_62  tagdiv-type td-pb-border-top td_block_template_8\"  data-td-block-uid=\"tdi_62\" >\n<style>\n.td_block_template_8.widget > ul > li {\r\n                margin-left: 0 !important;\r\n            }\r\n            .td_block_template_8 .td-block-title {\r\n                font-size: 20px;\r\n                font-weight: 800;\r\n                margin-top: 0;\r\n                margin-bottom: 18px;\r\n                line-height: 29px;\r\n                position: relative;\r\n                overflow: hidden;\r\n                text-align: left;\r\n            }\r\n            .td_block_template_8 .td-block-title > * {\r\n                position: relative;\r\n                padding-right: 20px;\r\n                color: var(--td_text_header_color, #000);\r\n            }\r\n            .td_block_template_8 .td-block-title > *:before,\r\n            .td_block_template_8 .td-block-title > *:after {\r\n                content: '';\r\n                display: block;\r\n                height: 4px;\r\n                position: absolute;\r\n                top: 50%;\r\n                margin-top: -2px;\r\n                width: 2000px;\r\n                background-color: #f5f5f5;\r\n            }\r\n            .td_block_template_8 .td-block-title > *:before {\r\n                left: 100%;\r\n            }\r\n            .td_block_template_8 .td-block-title > *:after {\r\n                right: 100%;\r\n            }\r\n            @media (max-width: 767px) {\r\n                .td_block_template_8 .td-related-title a {\r\n                    font-size: 15px;\r\n                }\r\n            }\r\n            .td_block_template_8 .td-related-title a:before {\r\n                display: none;\r\n            }\r\n            .td_block_template_8 .td-related-title a:first-child:after {\r\n                display: none;\r\n            }\r\n            .td_block_template_8 .td-related-title a:last-child:after {\r\n                left: 100%;\r\n                right: auto;\r\n            }\r\n            .td_block_template_8 .td-related-title .td-cur-simple-item {\r\n                color: var(--td_theme_color, #4db2ec);\r\n            }\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_62{\npadding-top:10px !important;\npadding-right:20px !important;\npadding-bottom:10px !important;\npadding-left:20px !important;\nborder-style:dotted !important;\nborder-color:#888888 !important;\nborder-width: 0px 0px 0px 0px !important;\n}\n\n<\/style><div class=\"td-block-title-wrap\"><h4 class=\"td-block-title\"><span>Inhaltverzeichnis<\/span><\/h4><\/div><div class=\"td-fix-index\"><ol>\n<li><a href=\"#Geschichte-von-Content-Marketing\">Geschichte von Content-Marketing<\/a><\/li>\n<li><a href=\"#Dauerhafte-Link-Building-durch-Content-Marketing\">Dauerhafte Link-Building durch Content-Marketing<\/a><\/li>\n<li><a href=\"#Content-Marketing-mit-redaktuelle-Inhalten\">Content-Marketing mit redaktuellen Inhalten<\/a><\/li>\n<li><a href=\"#Marketing-Strategie-mit-guten-Content-Inhalten\">Marketing-Strategie mit guten Content Inhalten<\/a><\/li>\n<li><a href=\"#Erfolgreiche-Content-Marketing-erfordert-zielgerichteten-Content\">Erfolgreiche Content-Marketing erfordert zielgerichteten Content<\/a><\/li>\n<li><a href=\"#Content-Marketing-Content-Strategie-unterschied\">Content-Marketing &amp; Content-Strategie unterschied<\/a><\/li>\n<li><a href=\"#Content-Marketing-mit-CarPR\">Content-Marketing mit CarPR<\/a><\/li>\n<\/ol>\n<\/div><\/div><div class=\"vc_row_inner tdi_64  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_64{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_64,\r\n\t\t\t\t.tdi_64 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_64 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_66  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_66{\r\n                    vertical-align: baseline;\r\n                }.tdi_66 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_66 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_66 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_inline_text tdi_67 tdm-inline-block td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_67\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_67{\r\n                    text-align: left !important;\r\n                }\n<\/style><p class=\"tdm-descr\">Link Aufbau mit Content-Marketing <\/p><\/div><\/div><\/div><\/div><div class=\"vc_column_inner tdi_69  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_69{\r\n                    vertical-align: baseline;\r\n                }.tdi_69 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_69 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_69 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_70  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_70\" ><div class=\"td-fix-index\"><figure id=\"attachment_106278\" aria-describedby=\"caption-attachment-106278\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-106278 size-full\" title=\"Ziel Content-Marketing ist Link Aufbau f\u00fcr SEO\" src=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Ziel_Content_Marketing_Link_Aufbau.jpg\" alt=\"Ziel Content-Marketing ist Link Aufbau f\u00fcr SEO\" width=\"850\" height=\"566\" srcset=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Ziel_Content_Marketing_Link_Aufbau.jpg 850w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Ziel_Content_Marketing_Link_Aufbau-600x400.jpg 600w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Ziel_Content_Marketing_Link_Aufbau-300x200.jpg 300w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Ziel_Content_Marketing_Link_Aufbau-768x511.jpg 768w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Ziel_Content_Marketing_Link_Aufbau-696x463.jpg 696w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-106278\" class=\"wp-caption-text\">Ziel Content-Marketing ist Link Aufbau f\u00fcr SEO<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row_inner tdi_72  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_72{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_72,\r\n\t\t\t\t.tdi_72 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_72 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_74  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_74{\r\n                    vertical-align: baseline;\r\n                }.tdi_74 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_74 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_74 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_75  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_75\" ><div class=\"td-fix-index\"><figure id=\"attachment_106285\" aria-describedby=\"caption-attachment-106285\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-106285 size-full\" title=\"Start-up mit Content-Marketing mit Online-Pressemitteilungen\" src=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/start-ups_Content_Marketing_mit_Online_Pressemitteilungen.jpg\" alt=\"Start-up mit Content-Marketing mit Online-Pressemitteilungen\" width=\"850\" height=\"850\" srcset=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/start-ups_Content_Marketing_mit_Online_Pressemitteilungen.jpg 850w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/start-ups_Content_Marketing_mit_Online_Pressemitteilungen-300x300.jpg 300w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/start-ups_Content_Marketing_mit_Online_Pressemitteilungen-100x100.jpg 100w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/start-ups_Content_Marketing_mit_Online_Pressemitteilungen-600x600.jpg 600w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/start-ups_Content_Marketing_mit_Online_Pressemitteilungen-150x150.jpg 150w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/start-ups_Content_Marketing_mit_Online_Pressemitteilungen-768x768.jpg 768w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/start-ups_Content_Marketing_mit_Online_Pressemitteilungen-696x696.jpg 696w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-106285\" class=\"wp-caption-text\">Start-up mit Content-Marketing mit Online-Pressemitteilungen<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_column_inner tdi_77  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_77{\r\n                    vertical-align: baseline;\r\n                }.tdi_77 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_77 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_77 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_inline_text tdi_78 tdm-inline-block td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_78\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_78{\r\n                    text-align: left !important;\r\n                }\n<\/style><p class=\"tdm-descr\">Content Marketing mit Online-Pressemitteilungen<\/p><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_79  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_79\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_79 h2{\r\n\t\t\t        font-size:65px !important;line-height:0.95 !important;font-weight:700 !important;\r\n\t\t        }\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_79 h2{\r\n\t\t\t        font-size:35px !important;\r\n\t\t        }\n}\n<\/style><div class=\"td-fix-index\"><h2><a id=\"Content-Marketing-mit-redaktuelle-Inhalten\"><\/a>Content-Marketing und Pressetexte f\u00fcr Start-up-Unternehmen<\/h2>\n<p><strong>F\u00fcr Start-ups sind Online-Pressetexte sowie das Content-Marketing insgesamt Sprungbretter zu einer schnellen Indexierung<\/strong><\/p>\n<p>Ein schneller Start f\u00fcr Start-up-Unternehmen ist dank moderner Presseportale und Presseverteiler ebenso realistisch wie ein Ausbau des Bekanntheitsgrades von bereits etablierten Unternehmen. Durch die Generierung von Links \u2013 ein wesentlicher Faktor bei jedem erfolgreichen Content-Marketing \u2013 wird unter anderem eine schnelle Indexierung bei Google erreicht \u2013 die Voraussetzung f\u00fcr alle folgenden Bem\u00fchungen, die Webseiten der Unternehmen zu st\u00e4rken. Der Erfolg der Pressemitteilungen l\u00e4sst sich zudem sehr h\u00e4ufig durch eine an sie gekoppelte Video-Datei weiter steigern.<\/p>\n<p>Ein gro\u00dfer Vorteil des redaktionellen Content-Marketings besteht darin, dass sich sein Erfolg leicht messen l\u00e4sst. \u00dcber die Presseportale und Presseverteiler lassen sich nicht nur die Seitenaufrufe, die Durchklickrate sowie die Verweildauer minuti\u00f6s nachverfolgen, sondern auch die Inbound-Links. Neben Online-Pressetexten, die \u00fcber Presseportale und Presseverteiler ver\u00f6ffentlicht werden, k\u00f6nnen auch Blogs sehr erfolgreich f\u00fcr die Gewinnung von Links und dar\u00fcber hinaus den Aufbau eines positiven Unternehmens- oder Produkt-Images genutzt werden.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row_inner tdi_81  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_81{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_81,\r\n\t\t\t\t.tdi_81 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_81 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_83  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_83{\r\n                    vertical-align: baseline;\r\n                }.tdi_83 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_83 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_83 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_inline_text tdi_84 tdm-inline-block td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_84\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_84{\r\n                    text-align: left !important;\r\n                }\n<\/style><p class=\"tdm-descr\">Content Marketing - Strategie, Umsetzung  und Content-Arten<\/p><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_85  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_85\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_85 h2{\r\n\t\t\t        font-size:65px !important;line-height:0.8 !important;font-weight:700 !important;\r\n\t\t        }\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_85 h2{\r\n\t\t\t        font-size:35px !important;\r\n\t\t        }\n}\n<\/style><div class=\"td-fix-index\"><h2><a id=\"Marketing-Strategie-mit-guten-Content-Inhalten\"><\/a>Erfolgreiche Marketing-Strategie mit guten Content Inhalten<\/h2>\n<p><strong>Mit guten frische Content Inhalten dauerhaft provitieren.<\/strong><\/p>\n<p><strong>Was haben Pressemitteilungen und Rotwein gemein?<\/strong> Guter Content zur Neukundengewinnung ist f\u00fcr jede erfolgreiche Marketing-Strategie unverzichtbar. Google und Co. lieben frische Inhalte und besuchen Newsportale mehrmals t\u00e4glich. Neu publizierte Pressemitteilungen erreichen kurzfristig meist die h\u00f6chste Reichweite. Dennoch haben ein guter Rotwein und dauerhaft interessante Online-Pressetexte eines gemeinsam: Je \u00e4lter sie sind, desto wertvoller werden sie.<\/p>\n<p>Im Falle von Pressemitteilungen sind es vor allem die Links, die jede einzelne von ihnen ab ihrer Ver\u00f6ffentlichung erzeugt. Ein langfristig aufgebautes Content-Marketing zahlt sich also nicht nur unmittelbar, sondern auch langfristig betrachtet aus. Nicht zuletzt aus diesem Grund sollte eine regelm\u00e4\u00dfige Publikation von f\u00fcr den Leser interessanten News f\u00fcr jedes erfolgreiche Marketing selbstverst\u00e4ndlich sein.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_column_inner tdi_87  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_87{\r\n                    vertical-align: baseline;\r\n                }.tdi_87 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_87 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_87 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_88  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_88\" ><div class=\"td-fix-index\"><figure id=\"attachment_106292\" aria-describedby=\"caption-attachment-106292\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-106292 size-full\" title=\"Marketing-Strategie mit Content-Marketing\" src=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Marketing-Strategie_mit_Content-Marketing.jpg\" alt=\"Marketing-Strategie mit Content-Marketing\" width=\"850\" height=\"566\" srcset=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Marketing-Strategie_mit_Content-Marketing.jpg 850w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Marketing-Strategie_mit_Content-Marketing-600x400.jpg 600w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Marketing-Strategie_mit_Content-Marketing-300x200.jpg 300w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Marketing-Strategie_mit_Content-Marketing-768x511.jpg 768w, https:\/\/www.carpr.de\/wp-content\/uploads\/2019\/08\/Marketing-Strategie_mit_Content-Marketing-696x463.jpg 696w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-106292\" class=\"wp-caption-text\">Marketing-Strategie mit Content-Marketing<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row_inner tdi_90  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_90{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_90,\r\n\t\t\t\t.tdi_90 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_90 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_92  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_92{\r\n                    vertical-align: baseline;\r\n                }.tdi_92 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_92 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_92 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_93  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_93\" ><div class=\"td-fix-index\"><h2><a id=\"Erfolgreiche-Content-Marketing-erfordert-zielgerichteten-Content\"><\/a>Ein erfolgreiches Content-Marketing erfordert zielgerichteten Content<\/h2>\n<p>Der Begriff \u201e<strong>Content<\/strong>\u201c bezeichnet die Gesamtheit aller m\u00f6glichst <strong>qualifizierten Inhalte<\/strong> auf Webseiten. Die Frage, welche <strong>Content-Arten<\/strong> es gibt, ist somit einfach zu beantworten: Der Content beschr\u00e4nkt sich keinesfalls nur auf die Texte, sondern umfasst dar\u00fcber hinaus Fotos, Grafiken und Videos. Die Qualit\u00e4t des auf der Webseite implementierten Contents ist die Basis aller Ma\u00dfnahmen, ein erfolgreiches Content-Marketing zu etablieren. Selbstredend ist die Qualit\u00e4t von Auto Content nicht immer objektiv messbar \u2013 denn die Bewertung vieler Inhalte liegt naturgem\u00e4\u00df im Auge des Betrachters. Allerdings sollte der Content einen mittelbaren oder unmittelbaren Bezug zum Thema der beworbenen Webseite vorweisen, um eine Relevanz f\u00fcr die verschiedenen Suchmaschinen zu schaffen.<\/p>\n<h3>Verschiedene Content-Arten und die Wege, Content zu schaffen<\/h3>\n<p><strong>Die unterschiedlichen Content-Arten lassen sich sehr detailliert unterscheiden.<\/strong><\/p>\n<p>Man spricht von Navigationscontent, Service-Content, redaktionellem Content, Engaging Content, Kommunikationscontent, Image-Content, Social-Media-Content, Seo-Content, Verkaufs-Content, User-generated-Content, juristischem und funktionalem Content. Schon beim Aufbau einer Webseite sollte ein besonderes Augenmerk auf den Navigationscontent gelegt werden.<\/p>\n<p>Eine einheitliche Gestaltung schafft in Zusammenarbeit mit einem logischen Aufbau den so wichtigen ersten Eindruck und kann \u2013 gut umgesetzt \u2013 den Content-Umfang einer Webseite, der kontinuierlich vorangetrieben wird, von Anfang an wirkungsvoll unterst\u00fctzen. Extern sind der Kommunikationscontent, der redaktionelle Content sowie der der <strong>Image-Content<\/strong> wichtige Instrumente, um die Reichweite des Internet-Auftritts und damit des Unternehmens zu erh\u00f6hen. In diesen Bereich fallen beispielsweise Online-Pressemitteilungen, Newsletter sowie Firmenprofile, die Pr\u00e4sentation von Ansprechpartnern und die Unternehmensgeschichte.<\/p>\n<p>Der Fokus des <strong>juristischen Contents<\/strong> liegt dagegen unter anderem auf einem korrekten Impressum sowie Quellenangaben und sollte sehr sorgf\u00e4ltig gepflegt werden.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_column_inner tdi_95  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_95{\r\n                    vertical-align: baseline;\r\n                }.tdi_95 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_95 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_95 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_96  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_96\" ><div class=\"td-fix-index\"><h2><a id=\"Content-Marketing-Content-Strategie-unterschied\"><\/a>Content-Marketing &#038; Content-Strategie<\/h2>\n<p>Beim professionellen Content-Marketing werden \u201e<strong>Content-Strategie<\/strong>\u201c sowie \u201e<strong>Content-Marketing-Strategie<\/strong>\u201c voneinander unterschieden \u2013 beide sind f\u00fcr ein erfolgreiches Content-Marketing unverzichtbar. Die unterschiedlichen Content-Arten lassen sich sehr detailliert unterscheiden.<\/p>\n<h3>Welche Content Arten gibt es?<\/h3>\n<ul>\n<li>\n<h4>Navigationscontent<\/h4>\n<\/li>\n<li>\n<h4>Service-Content<\/h4>\n<\/li>\n<li>\n<h4>redaktionellem Content<\/h4>\n<\/li>\n<li>\n<h4>Engaging Content<\/h4>\n<\/li>\n<li>\n<h4>Kommunikationscontent<\/h4>\n<\/li>\n<li>\n<h4>Image-Content<\/h4>\n<\/li>\n<li>\n<h4>Social-Media-Content<\/h4>\n<\/li>\n<li>\n<h4>Seo-Content<\/h4>\n<\/li>\n<li>\n<h4>Verkaufs-Content<\/h4>\n<\/li>\n<li>\n<h4>User-generated-Content<\/h4>\n<\/li>\n<li>\n<h4>juristischem und funktionalem Content<\/h4>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row_inner tdi_98  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_98{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_98,\r\n\t\t\t\t.tdi_98 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_98 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_100  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_100{\r\n                    vertical-align: baseline;\r\n                }.tdi_100 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_100 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_100 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_101  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_101\" ><div class=\"td-fix-index\"><figure id=\"attachment_92242\" aria-describedby=\"caption-attachment-92242\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-92242 size-full\" src=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2021\/09\/online-medien-mehr-sichbarkeit-google.jpg\" alt=\"Online-Medien f\u00fcr mehr Sichtbarkeit bei Google\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.carpr.de\/wp-content\/uploads\/2021\/09\/online-medien-mehr-sichbarkeit-google.jpg 1200w, https:\/\/www.carpr.de\/wp-content\/uploads\/2021\/09\/online-medien-mehr-sichbarkeit-google-600x400.jpg 600w, https:\/\/www.carpr.de\/wp-content\/uploads\/2021\/09\/online-medien-mehr-sichbarkeit-google-300x200.jpg 300w, https:\/\/www.carpr.de\/wp-content\/uploads\/2021\/09\/online-medien-mehr-sichbarkeit-google-1024x683.jpg 1024w, https:\/\/www.carpr.de\/wp-content\/uploads\/2021\/09\/online-medien-mehr-sichbarkeit-google-768x512.jpg 768w, https:\/\/www.carpr.de\/wp-content\/uploads\/2021\/09\/online-medien-mehr-sichbarkeit-google-696x464.jpg 696w, https:\/\/www.carpr.de\/wp-content\/uploads\/2021\/09\/online-medien-mehr-sichbarkeit-google-1068x712.jpg 1068w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-92242\" class=\"wp-caption-text\">Online-Medien f\u00fcr mehr Sichtbarkeit und Traffic bei Google<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_column_inner tdi_103  wpb_column vc_column_container tdc-inner-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_103{\r\n                    vertical-align: baseline;\r\n                }.tdi_103 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_103 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_103 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_104  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_104\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_104 h3{\r\n\t\t\t        font-size:65px !important;line-height:0.8 !important;font-weight:700 !important;\r\n\t\t        }\n\n\/* phone *\/\n@media (max-width: 767px){\n.tdi_104 h3{\r\n\t\t\t        font-size:35px !important;\r\n\t\t        }\n}\n<\/style><div class=\"td-fix-index\"><h3><a id=\"Content-Marketing-mit-CarPR\"><\/a>Content-Marketing mit CarPR<\/h3>\n<p>CarPR bietet ein sehr effektives, auf die Automobilbranche spezialisiertes Content-Marketing in all seinen Facetten an. Professionell formulierte Pressemitteilungen k\u00f6nnen ebenso wie die Erstellung von Blogeintr\u00e4gen und Unternehmensinformationen kurz-, mittel- und langfristig einen erheblichen Beitrag zum unternehmerischen Erfolg leisten.<\/p>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_105  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_105\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_105{\npadding-left:20px !important;\nborder-color:#dd3333 !important;\nborder-style:solid !important;\nborder-width: 0px 0px 0px 10px !important;\nposition:relative;\n}\n\n<\/style>\n<div class=\"tdi_105_rand_style td-element-style\"><style>\n.tdi_105_rand_style{\nbackground-color:#f2f2f2 !important;\n}\n <\/style><\/div><div class=\"td-fix-index\"><p>Wir arbeiten effektiv und transparent. Da s\u00e4mtliche Aktivit\u00e4ten f\u00fcr die Kfz-Branche auf einen messbaren Erfolg ausgerichtet sind, haben unsere Kunden jederzeit die M\u00f6glichkeit, die Wirksamkeit aller Ma\u00dfnahmen nachzuvollziehen.<\/p>\n<p>Vertrauen auch Sie dem PR-Spezialisten f\u00fcr die Autobranche. Wir freuen uns auf Ihren Anruf und darauf, unsere Erfahrung und Leidenschaft f\u00fcr Ihren Erfolg einsetzen zu d\u00fcrfen.<\/p>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_106  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_106\" ><div class=\"td-fix-index\"><h4><strong>So unterst\u00fctzen wir Sie:<\/strong><\/h4>\n<ul>\n<li>\n<h5>Aufbau von Strategien f\u00fcr Ihren Online-Erfolg<\/h5>\n<\/li>\n<li>\n<h5>Tipps und Anleitungen f\u00fcr mehr Erfolg<\/h5>\n<\/li>\n<li>\n<h5>Passende L\u00f6sungen und Empfehlungen f\u00fcr Ihre Webseite.<\/h5>\n<\/li>\n<\/ul>\n<h5>M\u00f6chten Sie mehr \u00fcber die Potenziale erfahren, buchen Sie <a href=\"https:\/\/www.carpr.de\/pr-service\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">hier<\/a> ein PR-Paket oder <a href=\"https:\/\/www.carpr.de\/kontakt\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">kontaktieren Sie uns<\/a> oder telefonisch unter +49-203-4799808.<\/h5>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_107\" class=\"tdc-row stretch_row_1400 td-stretch-content\"><div class=\"vc_row tdi_108  wpb_row td-pb-row tdc-element-style\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_108,\r\n                .tdi_108 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_108,\r\n\t\t\t\t.tdi_108 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_108 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_108:before,\r\n\t\t\t\t.tdi_108:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_108{\nmargin-bottom:0px !important;\npadding-bottom:0px !important;\nposition:relative;\n}\n\n.tdi_108 .td_block_wrap{ text-align:left }\n\n<\/style>\n<div class=\"tdi_107_rand_style td-element-style\" ><style>\n\/* custom css - generated by TagDiv Composer *\/\n\n.tdi_107_rand_style{\nbackground-color:#ff9900 !important;\n}\n <\/style><\/div><div class=\"vc_column tdi_110  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_110{\r\n                    vertical-align: baseline;\r\n                }.tdi_110 > .wpb_wrapper,\r\n\t\t\t\t.tdi_110 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_110 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_110 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_110 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_110{\nmargin-bottom:0px !important;\npadding-bottom:0px !important;\n}\n\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_111  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_111\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_111{\nmargin-bottom:0px !important;\npadding-top:10px !important;\npadding-bottom:0px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_111,\r\n                .tdi_111 p{\r\n\t\t\t        font-size:24px !important;\r\n\t\t        }.tdi_111{\r\n\t\t\t        color: #ffffff;\r\n\t\t        }\n<\/style><div class=\"td-fix-index\"><p style=\"text-align: center;\">Brauchen Sie Hilfe? Rufen Sie unser Supportteam unter folgender Nummer an: 0203 \u2013 47 99 808<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":106276,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"class_list":["post-77033","page","type-page","status-publish","has-post-thumbnail"],"rankMath":{"parentDomain":"www.carpr.de","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"Das angezeigte Beitragsbild sollte mindestens 200x200 px gro\u00df sein, damit Facebook und andere Social-Media-Websites es 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